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REFUND ARGUMENTS
Written by Rick Archer January 2006
The purpose of this article is to
answer the following question:
What is the point of arguing??
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The SSQQ Refund Policy:
"No Refund after
the First Hour of the First Night of Class."
All Sales are Final.
We will reschedule your class if you wish, but
you will not get your money back.
2005 may have been China's Year of the
Rooster, but here at SSQQ it was our "Year of the Refund
Arguments".
People think we never give Refunds. That isn't true. We grant a
dozen refunds each month without any kind of argument whatsoever.
But we also draw a line in the sand - you have ONE HOUR to make up
your mind.
The One Hour Grace Period is our line in the sand. Once that
hour is up, we won't give out Refunds. You can argue all you want
and it won't do you a bit of good. We will give you credit,
but we won't give you a Refund. That's our rule and we intend
to stick
to it.
This article is dedicated to my discovery that it is hopeless to argue about Refunds.
Based on a review of several incidents in 2005, we have concluded it is
utter futility to expect any common ground to be ever be reached on
this issue. We will give
Credit and if that is not acceptable, we will issue you a
Gift Certificate as well. We
simply won't give you any money back. Nor will we argue about it.
This article lists the events that led to the decision never to
argue again.
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FORWARD - The Origins of this Article
JANUARY 2005 - I LOSE MY REGISTRAR
2005 was the toughest year of my adult life. Things
started off bad right from the get-go when my talented Registrar
Susan S suddenly quit on January 4 without any
warning.
I was stunned. We had
not had a fight. We had not had any "words". There had been no complaints from her to me.
In fact, I thought she was doing a great job (and
told her so).
There was one cause and effect clue - on January 4, I did send her
an email telling her that we had to watch our spending because the
studio had lost money in 2004. The next thing I knew she quit.
Convinced the whole thing had to be some sort of misunderstanding,
for the next two weeks I did everything in my power to discover what
the problem was. She refused to speak with me: she would not
respond to my emails, she would not answer the phone, nor would she
come to the door when I drove to her house on 4 different occasions.
She refused to allow her husband to intercede on my behalf. Her mind
was made up.
Finally I accepted the obvious - she wasn't
coming back.
But someone has to run the show.
Now what do I do? Faced with the sudden loss, the most
obvious person to step in on a moment's notice was me.
Marla, my wife, volunteered to pick up some of Susan's duties if I
would handle the others. In time Marla could take over all of
it, but at the moment she had a full-time job and couldn't do
everything. So we decided to split the duties between
us.
That is how in January 2005 I assumed the role of handling
the day-to-day running of the studio myself.
This was actually something of a new role for me. Dating back to the late 1980s, SSQQ Registration and
Administration (responding to emails, Refunds, answering requests,
switching classes, etc) had been a Staff Position handled by someone
other than me. In this time, 4 different women had been paid to
take care of these duties.
Now it was my job. And that's how 2005, the hardest year of my adult life, began.
In my new role, I would learn many lessons over the next year.
Refunds
One of the first headaches I had to face was REFUNDS.
Refunds are not very common at SSQQ. Our best
estimate of the percentage of people who get Refunds is around 1%.
In other words, of the 1,200 or so people who register per month, 12
show up at the Registrar's Desk on the First Night of class asking
for their money back.
How many people ask for Refunds after the First Night
Deadline? For January 2006, we received 2 email requests. Both
people were told the usual: Ask on the First Night or forever hold
your peace.
- In other words, in January 2006 we gave 12 Refunds on the first night of class
without any anger, rancor, or arguing.
- Then we had two more
Refund requests after the deadline. These are the sort of
events that are dealt with in this
article - the ones who don't like the rules and want to argue about
them.
So the first point is: Most people like our place and have no
problem with the Refund Policy.
There are occasionally
students who don't like the class they signed up for.
These people simply
ask for their money back that same night, we give it to them and we
all stay friends. They consider an hour to be sufficient time to
decide whether they want to keep the class or drop it.
The second point is: When an argument does arise,
there has yet to be a situation where any happy resolution
has been found.
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In 2005, it always boiled down to a Showdown. The
customer broke the Refund Rule and did not want to accept
credit. Instead they wanted me to give in and send them
their money back. I did not want to give in.
The argument that followed was usually so stressful that my
solution was to sort out the problem by writing about it.
Now you know why we have 12 Articles about Refunds.
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Question: What do the following 12 articles
have in common? |
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1
House Rules
2 General Information 3
Refund
Exceptions 4
No Switch Tuition from
Group to Private
5 Refund Whining 6
Exception Overview
7 Refund Struggle 8
A Deal is a Deal
9 Refund Overview
10 Refund Defeat 11
Electronic Transactions 12
Missing and
Switching Classes |
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Answer: They are Articles written or updated by
Rick Archer in 2005 that deal with the SSQQ Refund Policy
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WHAT I LEARNED DURING THE
2005 YEAR OF THE REFUND
The Single Most Important lesson I
learned while dealing with over a dozen Refund complaints last year was this:
It doesn't do any
good to argue. So why bother?
Over the course of 2005 I debated point after point by
email with dissatisfied customers in at
least a dozen different Refund Arguments.
Then in January 2006, after all the smoke had cleared, I went back and
reviewed the year. As I studied one event after another, it became immediately obvious
that not one person involved in the disputes had changed their mind
and magically agreed our Refund Policy was fair.
In other words, despite that fact that
I spent countless hours on hundreds of email exchanges and wrote A DOZEN
ssqq articles
to explain the reasons behind the SSQQ Refund Policy...
Every
customer still wanted their Refund.
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And since I still did not
think they deserved one, we had Impasse/ Deadlock/ Stalemate.
Or looking at it another
way, Nobody won, Everybody lost. They lost money, I lost
good will and customers.
I suppose because we got to keep some money, SSQQ was a partial
winner, but I guarantee I would have far rather found a common
ground.
However after a year of looking for common
ground, I am sorry to report there was not one compromise in the bunch. Just good
old-fashioned hurt feelings for everyone involved.
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DID IT DO ANY GOOD TO WRITE A DOZEN
REFUND ARTICLES IN 2005?
Sometimes I ask myself, "Was the effort I put into
writing 12 Refund articles a big waste of time? Did it do one bit
of good to post the reasons and the situations behind the formation of
each policy? "
Why did we argue so hard? It wasn't just me; don't forget the
other side was arguing too. We were not debating huge sums, but neither
side wanted to give in. It wasn't about the money.
What we were really debating was the idea of what was "Fair".
Did the customer have the right to decide they could get their money
back at any time they wished and for whatever reason?
Or did
the businessman have the right to specify a point at which Refund
Requests would no longer be granted?
We already know what the customer thought was fair. They wanted their
money back the moment they decided they didn't want our service any
more. And if they weren't going to come back to class, they didn't
want SSQQ to have their money.
As for me, I decided what was fair to my business
was to give them one hour to decide whether the group class was
right for them or not. All they had to do was put down a deposit
ahead of time.
If you stop and think about it, this is very similar to how the Cruise Industry
works. They ask for a deposit then give you a certain amount of
time before you have to make a final decision. After that cut-off
point you pay
a stiff penalty if you want your money back.
Since we are not talking about the same kind of
money as the Cruise Industry here at SSQQ, to save time we get class
tuition up front and return it with no questions asked that same night
during the One Hour Grace Period.
But let me be honest with you - Once the Grace Period is over, I
don't want to spend the entire month fooling with money issues. Once Registration Week is
behind us, it is time to spend the rest of the month teaching dance
lessons. A deal is a deal and all sales are final.
The Rules were posted and they had an hour to decide. After that I
expect each person to honor their side of the agreement. If
something comes up, then that's life - we will give you credit and let
you finish your class when your problem is solved. But I don't want to
invest one more second worrying about it. I feel taken advantage of when
people come to me a day later, a week later, a month later and expect me
to make their problem my problem.
People say this attitude is rigid and that I don't cater to my
customers. That's nonsense. Twelve to thirteen hundred
people sign up each month to remind us our "Service" is just fine.
But in 2005, I had to find out the hard way that the sheer volume of our business opens me up to the danger of being
overwhelmed with demands. There are many of you and few of me.
The 2005 Year of the Refund taught me that if I did not establish
realistic limits on the crushing email-related demands for my time, I
would burn out just my previous Registrar did. The whole
point of the Refund policy was to help reduce the number of times
people change their minds. This was the fairest way I could find
to balance the legitimate needs of my students while protecting my time
and my sanity.
And it worked.
Ever since I made our position clear by writing the "Dozen Refund
Articles", the vast majority of our students have shown respect for our
policy.
I am pleased to say the requests for Late Refunds has dwindled to a mere
trickle.
In January 2006, we received two "Late" Refund requests.
We received one in February, one in March and one in April. As of April 2006, we had had
only five Late Refund requests out of 5,000 Registrations.
By comparison we had 22 in the same four month
period in 2005.
So the answer to my question is Yes. It is now obvious
that writing
the "Dozen Refund Articles" helped cut down on the Late Refund requests.
why not just give the
people their money back?
Occasionally people say, "Hey, Rick, just give
them their money back. Life is too short to waste time arguing."
Don't think this thought hasn't crossed my mind. I asked myself
this same question throughout 2005's "Year of the Refund".
Yes, it would have been far easier to simply hand back the money to
the people who argued. But I won't do it for three reasons.
The first reason is it would open me up AGAIN to
the same constant headaches I experienced during the 2005 Year of the
Refund. Not only have the numbers dropped dramatically, since I published the stories,
another positive development is that the vehemence and rancor of
the 2005 arguments has disappeared completely.
For example, this March Refund request is about par for
the course in 2006:
-----Original
Message-----
From: TC
Sent: Tuesday, March 07, 2006 3:31 PM
To: dance@ssqq.com
Subject: Refund
Okay...I've read your refund polices (and the various hilarious
stories that go along with it), so am just confirming that no amount
of sweet-talking is going to get me a refund on my class without
showing up tonight for the 1st night of classes?
Best regards, TMC
The second reason lies in the fact that there may
have been two dozen other people in the same January-April 2006 time
span who also wanted a Refund, but chose to accept "Credit" instead
because they respected our Rules.
I stick to the SSQQ Refund Policy because to give in would disrespect
our customers. It would be punish the people who followed the rules by
rewarding the ones who broke the Rules.
The third and final reason I don't give in is because I would lose
respect for myself. What is the point of telling the world what I
stand for if I don't back up my words with action?
IS THE SSQQ REFUND POLICY FAIR?
Oddly enough, the profession most noted for arguing and getting their
way - Lawyers - continued to be deeply under-represented in our Refund
requests. Not one lawyer
to my knowledge has ever argued with me about my policies. In fact, in 30 years, no one, lawyers
or any other profession, has ever threatened to sue me over my Refund
Policy. Nor do they threaten to turn me in to the Better Business
Bureau.
You don't suppose they realize the law would be on my side, do you?
By chance, I received outside
confirmation that the SSQQ Policy is FAIR from two different sources:
1. In July 2005 2005, a Credit Card "Retrieval and Chargeback Dept"
reviewed the facts in my dispute with Ms. CV in the infamous
MBA REFUND STRUGGLE.
The SSQQ Refund Policy was judged the winner.
2. In January 2006, unbeknownst to me, the SSQQ Refund Policy was
reviewed by a lawyer who was also a student here.
Here is his
unsolicited opinion:
-----Original
Message-----
From: GG
Sent: Thursday, January 19, 2006 12:59 PM
To: dance@ssqq.com
Subject: Regarding SSQQ Policies
(3) Refunds. I read your articles and comments about refunds (and
requests for credit toward private lessons) with interest.
I think your rules are quite fair, and I have never had any trouble
understanding that you need a known amount of financial commitment
and certainty to a class after that first hour to make sure the
staff and SSQQ can project and sustain its qualify of service.
If people could just get a refund at any time, I don't know how SSQQ
could maintain its staff when the cash flow would be subject to
reduction for arbitrary cancellations. The commitment of money for
four group classes is quite fair, especially when you
offer credits to other group classes and also offer a generous
repeat price.
My conclusion is that in court of public opinion and
by law, the SSQQ Refund Policy stands on solid
ground.
SO WHAT?
Some people want a Refund anyway.
Occasionally there are people who could care less about our Rules.
They want us to do things Their Way.
I can write as many Refund Articles as I wish. I can cite one
example after another. I can quote lawyers and businessman who
support our position. None of this matters.
Despite outside
validation of our policies above and despite all attempts to "reason"
or debate the issues, my January 2006 review of each 2005
Refund Argument confirmed the obvious:
All the emails, all the words,
all the soul-searching, and all the whining accomplished nothing. Absolutely no common ground was
ever reached.
The customers went away angry and I went away frustrated. It was all a big waste
of time.
So I reached this
conclusion: If no one is
going to change their mind, what is the point
of arguing??
Part II: Six SSQQ Case
Studies on the "Utter Futility of Arguing With Customers About
Refunds".
- The MBA Refund Struggle
- The Rice University Lady who decided
it didn't hurt to ask!
- The Woman Who Broke Every Rule in the
House, then demanded a Refund!!
- The Polite Refund Argument
- People Getting Married Should be
Required to Wear a Sign!
- The Woman Who Whined so Hard I
actually gave her a Refund!!
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These Case Studies drawn from 2005 (and one from
January 2006) are offered to explain why I have decided it does
absolutely no good to argue about Refunds.
"Does it do any good to argue about Refunds?"
Case Study One - The MBA Refund Struggle
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Clearly the most difficult 2005 Refund argument of all
involved the couple who were Graduate School Business Students. For
some reason, I assumed these two highly educated people would understand the
problems faced by small businesses such as mine.
I figured if anyone could be persuaded to change their opinion based on
"Business Thinking", it would be them. I carefully explained my
reasons behind each position only to be disappointed they never once saw
things from my point of view.
During my steady stream of 2005 Refund Struggles, I
constantly wondered if there were ways to create compromises. I hated
all the arguing and hurt feelings! When I realized this couple was
trained in Business Ethics and Strategies, I thought perhaps they could see
a side to this No-Win situation that I had completely missed.
So in this case, I took the unusual step to ask my adversary (a Business
Major) to help me
by explaining the errors in
my thinking.
Sad to say, the complainant, Ms. CV from the MBA
Refund Struggle article, did not bother to
respond at all.
Instead she tried to get her refund through the back door. This is
such an interesting story, I gave it a separate page. Please read the
MBA REFUND STRUGGLE
"Does it do any good to argue about Refunds?"
Case Study Two - The Rice University Lady who decided it didn't
hurt to ask!
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-----Original Message----- From: SS
Sent: Monday, May 09, 2005 11:03 AM To: dance@ssqq.com Subject: Refund Question
Dear Mr. Archer: I have read your refund policies on-line but am unsure about what the
options are regarding my situation.
My husband and I signed up for a Swing class in February. We attended
the first class. That week was the week that the flu and flu-like
illnesses hit Houston. My family fell victim and we were unable to
attend any of the other classes. I called SSQQ and was informed that we
would be able to retake the class at a later date for a $5/person fee.
Since then, my husband's back has gone out. He suffers from chronic back
problems and pain that when they flare up cause him to have to be very
careful with all physical activity from sitting to lifting. Sometimes it
takes a while for him to be able to function normally again. In this
case, he has not recovered as quickly as he has in the past and dancing
is definitely out.
I talked to a very nice woman this morning who said that we have the
ability to retake the class until the end of the year, but honestly, I
don't know how long recovery from this latest episode will take and I'm
concerned that dancing could trigger a relapse. She suggested that I
email you.
Is it possible in this situation to get a refund minus the
cost of the first class? We paid at the studio using a credit card.
Thank you, in advance, for considering this unfortunate situation. Regards, SS
I knew the
moment I saw this letter I wasn't going to enjoy this encounter. When
people appeal to my higher nature, I know I am in trouble. The Boy Scout
in me wanted to be kind, but the businessman in me said, "They can take
the class at a later date."
Then my Cynical Inner Voice kicked in to suggest that there was a more likely explanation
here. The Cynical Inner Voice told me that her husband had put his foot down after the first lesson.
He
said he didn't have fun, it was boring, he wasn't interested in continuing to take dance classes and
most of all he wouldn't go back.
That's when the woman decided to see if she could
salvage $63.
Is that the truth or something I just made up? Of course I just
made it up, but it wouldn't surprise me at all if I am right. Maybe
illness was a problem here. It doesn't matter. There is only one
thing I am sure of - things come up, people change their minds and then
they hope I won't mind if they ask for their money back.
MY REPLY
-----Original Message-----
From: Rick Archer
Sent: Monday, May 09, 2005 3:12 PM
To: SS
Subject: RE: Refund Question
I am sympathetic to your situation, but our position is that a refund is
not in order.
When you are ready, you may retake the class at no charge. Bring this
email with you as indication I have waived any charges.
Rick Archer
I was very
disappointed in this person. The couple took a dance class in February.
They asked for a Refund in May. That is about three months too
late according to our policy. Why did she even bother to ask?
Here is the way I see it: Ms. SS, the lady who wrote the email,
is likely to be a very educated woman. Not only did she express
herself very well, her "rice.edu" email address hinted at a University
background. My guess is her husband is a professor or an administrator at
Rice. Or maybe she is a professor herself. The point is that
you don't do anything at Rice without brains.
The key to this case study is that she said she has READ OUR REFUND
POLICIES ONLINE. In other words, someone with BRAINS used the Internet to study our
refund policy in advance.
At the time of her email, there were three articles written about
Refunds. I am quite sure she clearly understood everything I said in my
three articles and the Logical Conclusion should have been: "It's three
too late to ask for a Refund according to this policy."
But she still asked for a Refund anyway.
So, here is my first reaction:
No matter how many places I stick our Rules and
no matter how much I write, some people will disregard whatever I say and ask for
Refunds. After all, there is no negative consequence to asking.
"It never
hurts to ask."
Wrong. It does hurt to ask.
It hurts me. It insults me. I'm the one who has to go through this same process
over and over again. Many of you, few of me.
People change their
mind and now I am expected to feel sorry for them. As you can tell, I
simply get grouchier, less sympathetic, and shorter in responses with each one. I can feel myself
getting less sympathetic and more closed-minded by the day! I hate
getting so hard, but when the porcupine keeps poking you with its
needles daily, you have to make a choice - either bleed to death or
develop a thick skin.
Ms. SS also had the nerve to play stupid:
...but I am unsure about what the
options are regarding my situation.
This line
was BS-Speak. I would expect BETTER from a Rice lady with a BRAIN. If she read our articles like she said she did, they
stated clear as day what her options are.
I think she asked anyway because "It never
hurts to ask". She simply threw herself on the mercy of the court
and hoped to catch me in a good mood.
Unfortunately it gets old. And that's why I turn cynical. How do you treat each situation as "special"
when you get the same stuff over and over again?
Why do people believe the changes in their lives
give them the right to expect their money back?
Did you
know that currently we are experiencing a world-wide
epidemic of the cursed Mind-Changing Virus? And that unfortunately
many people at my dance studio catch the Virus and suddenly change their
mind?
For example, here at the studio
people
change their minds about classes all the time!
That is a fact. The
laws of probability are not in my favor.
Let's say just one person in 20 changes their mind or
has something up.
When a few
people change their mind and ask for a Refund or Credit further down the
road, this is not a problem. But then you have remember the Axiom: Many
of You, Few of Me.
Do the math: When
you have 1,200 customers a month and the laws of probability hint that at
least 5% of our students
are going to have things come up or have a
change of mind that will
render the dance lessons unimportant, that averages out to 60 problems a month
which averages out to two unhappy customer emails a day.
And you know what? That's about right. Actually
it is closer to three problems a day.
So they email
SSQQ because
they want something for their money. The vast
majority ask for Credit to take their class further down the road, but a
few say, "Aw, what the heck, I just want my money back".
Happens all the time. Take a look:
-----Original Message-----
From: SM Sent: Friday, March 18, 2005 11:58 AM To: dance@ssqq.com
Subject: Refund question
Hello, My fiancée and I signed up for dance lessons back in January, but
once we got to the first class we realized that we didn't sign up for
exactly what we expected and that the lessons might be a little to early
before our wedding reception to do us much good. We talked with the
woman at the front desk before class began and she said that we could
schedule another class instead, using the credit that we had from the
class that we decided not to take.
Our wedding is now in two weeks, and with all of the things we've had to
take care of we've been unable to take a class. Can we receive a refund
for the amount of the class?
Thank you, SM
MY REPLY: -----Original Message----- From: Rick Archer
Sent: Friday, March 18, 2005 5:21 PM To: S M Subject: RE: Refund question
There is a "Slow Dance and Romance" class that begins Monday, March 28.
It is EXACTLY the class you need. You will get two lessons in before
your wedding, which should be sufficient, especially if you stay after
class and practice.
You are welcome to take this class at no charge if you print this out
and bring it with you on the first night.
-----Original Message----- From: SM Sent: Friday, March 18, 2005 5:24 PM
To: dance@ssqq.com Subject: Refund question
Unfortunately the wedding is April 2nd. Just let me know if the refund
is not an option.
Thanks
MY *REPLY: -----Original Message-----
From: Rick Archer
Sent: Friday, March 18, 2005 7:46 PM To: SM Subject: Refund question
The refund is not an option. Sorry.
However I will be happy to meet with you this Monday at 6 pm to train
you for your wedding dance. There would be no charge. Just bring your
song.
I showed up
early for the lesson, but they never appeared. They changed their mind
and just wanted their money back. Tough. Use it or Lose it.
The conclusion
is: Go ahead and change your mind. Just don't expect SSQQ to give you
your money back. Even better, don't aggravate us by asking for it
either.
Ms. SS
is one of the major reasons I believe the following statement is
correct:
No matter
how much I write about Refunds (12 articles so far), no
matter well I say it, and no matter how many examples I offer, people are still going
to ask for the Refund anyway.
Ms. SS made it obvious I could write a Refund
Policy longer than "Gone With the Wind" and it wouldn't make any
difference. She would have disregarded all of it and
said, "Can I have a Refund?"
"Does it do any good to argue about Refunds?"
Case Study Three - The Woman Who Broke Practically Every Rule
in the House, then demanded a Refund!!
Please meet Nehal P.
As you will see, she has one complaint about our policies after another.
On her first day at the studio, she broke practically every House
Rule we have, then chewed us out for having the nerve to stand up to
her.
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EMAIL ONE
-----Original Message----- From: Nehal P Sent: Tuesday, May 10, 2005 5:06 PM To: dance@ssqq.com Subject: Regarding Salsa Lessons! Pls read!!
Dear Mr. Archer,
My name is Nehal P. My fiancé SA and I signed up for
the beginner's Salsa lessons scheduled every Saturday 4:30- 6:30 pm
class starting from April 30th - May 21st. Unfortunately, we were not
able to continue after the first class and I would like to explain the
reason.
We went for our first class on April 30th. We signed up at the reception
desk for what we thought were 'couple' salsa lessons and not group salsa
lessons.
Our impression about the structure of the class was that
everyone would get to learn and practice the dance steps as a couple
with their respective partners and not have to rotate from person to
person. Learning something completely new is difficult in the first
place and having to adjust to the style of dancing of the other people
in the class while rotating made it even more challenging. It was very
uncomfortable for the both of us. So towards the end of our first class,
me and my fiancé started dancing with each other instead of rotating to
familiarize ourselves and help each other learn the steps. We also told
the instructor that we chose to dance with each other and he agreed to
it. And that is the reason why we did not ask for a refund immediately
after our first class.
Our second class was on May 7th and again we started dancing with each
other, but this time the instructor came to us and practically forced us
to rotate. We told him that we did not want to and he informed us that
if we did not rotate then we had to leave the class and ask for a
refund. Which we did and were told to write to you and explain the
situation and to obtain a personal e-mail from you oking the refund.
I am writing to request a refund of $63.50 for the three classes that we
will not attend. The credit can be applied back to my credit card.
Instead, we are interested in taking private Salsa lessons at SSQQ with
a private instructor. Could you please suggest one so that we can sign
up?
Please contact me either via e-mail or via phone as soon as possible. I
would really appreciate your attention in this matter.
Thank you for your time.
Regards, Nehal P
Whoa! Now this lady can
write an email that grabs your attention, Yes?
It took me an hour of just staring at all the things she said to
even begin to get a grip on all her complaints. I actually found
myself at a loss for words. I didn't even know where to begin
responding to her.
Just so you know, Ms. P's email uses a theme common to many
Refund emails. She quotes the words of the ANONYMOUS SSQQ STAFF
PERSON who amazingly tells her EXACTLY what she wants to hear even
though it directly contradicts all written policy.
"We also told the instructor that we
chose to dance with each other and he agreed to it. And that is
the reason why we did not ask for a refund immediately after our
first class."
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EMAIL
TWO
MY
REPLY:
We have very specific rules regarding
Refunds.
I am having a hard time
understanding what makes you think you are entitled to one.
We gave you an entire hour the first night of class to make up your
mind. Why was that time not sufficient?
EMAIL
THREE
-----Original Message----- From: Nehal P Sent: Tuesday, May 17, 2005 2:32 PM To: Rick Archer Subject: RE: Regarding Salsa Lessons! Pls read!! Mr. Archer,
I understand that you have specific rules regarding refunds. But rules
can be bended depending on circumstances.
I think that we are definitely entitled to a refund. As you can see in
the e-mail, we are only asking for $63.50 which is the amt for 3 classes
for 2 people. We are willing to pay the amt for the class that we
actually attended. Also, we are entitled (to a
refund) because we did not sign up for
group salsa lessons. If your studio caters to its customers which
it should the explanation in my e-mail would make complete sense.
Also, I mentioned in my e-mail that after the 1st class we thought that
the instructor understood our request to not be forced to rotate. And so
the need to ask for a refund at that point which was the end of the 1st
class did not arise. We were made to make up our minds during the 2nd
class when the instructor again insisted that we rotate. That's when the
instructor asked us to leave class and ask for a refund. So the hour
that you are talking about does not apply here.
Please respond.
-Nehal
Looking back at EMAIL THREE, my
eyes were drawn to several statements that I instantly disagreed
with. This email contained a difference of opinion so vast
that I considered it practically hopeless to even bother to respond.
We were literally a CHASM apart in our point of views here.
"rules can be bended", "we signed up for couples class, not group
class", "won't rotate partners", "the hour you are talking about
doesn't apply here", "if your studio caters to customers"...
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I
was impressed by the cleverness of her writing. That said, I
also knew no matter how hard I tried to explain our position, she was
going to disagree.
So what was the point of trying?
Nevertheless, even though I sensed the utter hopelessness
of any true debate, I decided it was my duty to make a half-hearted stab at some of her
most outlandish statements.
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EMAIL
FOUR
MY REPLY:
You wrote:
"Also,
we are entitled because we did not sign up for group salsa lessons."
If you didn't sign up for group lessons, what did
you sign up for? We only have two kinds of lessons.
You have the right to be dissatisfied with your class, but a rule is a
rule - in a Group Class, everyone switches partners.
We had a woman sitting at the desk for an entire hour the first night
ready to offer refunds to anyone who asked. We rotated partners in that
first hour. After that, you put on your seat belt and enjoy the ride. If
you want to get off, that's your choice, but a deal is a deal.
By the way, we cater to our customers by
showing up on time every night to provide the service we are paid to do.
I regret your experience was unfortunate. If you would like to try the
class again at a later date, let me know when and I will email you
permission to take it for free.
Rick Archer
EMAIL
FIVE
-----Original Message----- From: Nehal P Sent: Friday, May 20, 2005 2:30 PM To: Rick Archer Subject: RE: Regarding Salsa Lessons! Pls read!!
Mr. Archer,
Since we had such an bad reaction to the class the 1st time, I don't
think we would sign up for the group salsa lessons again . But if you
would extend us the same courtesy for private salsa lessons, I would
gladly take you up on your offer.
- Nehal
EMAIL SIX
MY REPLY:
I am
sorry, but our rules prohibit switching Group Lesson tuition to
Private Lessons.
TUITION SWITCH
I am sorry we are having so much trouble getting you to accept our
policies. Ms. P, if I may be so bold, I doubt that we
are going to find any common ground here. You want things your
way, but in Group Classes we don't have the flexibility to
accommodate you. I am sorry your experience here was so
negative.
Rick Archer
This story was the event that
made me decide once and for all it isn't worth the effort to debate.
If
people disagree this strongly with our position, what is the point
of arguing?
Interestingly, one year after I wrote the article, this case study about Ms. Nehal P provided yet
another learning experience. I found out in a highly
unpleasant way why you should never use someone's full name on the
Internet. Read for yourself.
April 2006
NEHAL P UPDATE
-----Original Message-----
From: Raina Porecha
Sent: Monday, April 17, 2006 3:39 PM
To: dance@ssqq.com
Subject: Wow, bas taste in making an example of my cousin
You can fully reprint this word-for-word on your pathetic site.
I was searching on Google for my cousin's new email address to
write to her about her wedding. One of the first search terms to
come up was her list of emails on your site. First, you should
know that legal action can be taken against you for putting
those emails on your site without her permission. What was a
private matter between you and her was distastefully (your lack
of taste) put onto your self-righteous site.
You seem like an inflexible man and kind of one bent on making
an "example" out of others on your website, or should I say
bully pulpit?
Your dance studio sounds like it is providing the bare minimum
of customer service by showing up and providing dance lessons
Frankly, anyone who claims that providing a service that you
said you would provide as a matter of course in the business
that you run is an idiot (yes, you are an idiot). Look up
customer service on the internet and you will find that it
typically means catering to the customer.
My cousin actually offered you a pretty good compromise, but you
seem like a stubborn, unhappy, unyielding man who hides behind
your "rules" to manage your fear of actually having to work with
others in a way that makes both parties happy.
If I were you, I would take down that exchange. It only makes
you look petty and stupid.
Regards,
Raina Porecha
Cousin of Nehal Porecha
Ms. Raina Porecha sent a second email about seven minutes after the
first. She had just finished reading my article about the
MBA Refund Struggle. Ms. Porecha
started her second email with a quote from that story.
-----Original Message----- From: Raina Porecha Sent: Monday, April 17, 2006 3:44 PM To: dance@ssqq.com Subject: Could you really be serious?
"I looked for compromises. In one case, I even took the unusual
step to ask one adversary (a Business Major) to help me by
explaining the errors in my thinking. Sad to say, Ms. CV from
the amazing MBA REFUND STRUGGLE, did not bother to respond at
all."
I'm sorry, I just read your statement and laughed and laughed.
There is clearly no effort on your part to compromise, as
evidenced by your exchange with this person. How could you
blatantly lie? It is also obvious you are intimidated by people
with educations and like to put them down because it warms your
little heart. If you don't want to court anger, then I suggest
you take down your ridiculous site. You aren't making any
friends by pointlessly explaining your idiotic policies.
You reap what you sow my friend, and you are sowing discontent.
Raina Porecha
 |
Had I known the kind of wrath that would rain
down on me for printing Ms. Nehal P's full name when I first wrote
this article, believe me, I would have switched to using initials on
my web site much sooner. I am grateful to her cousin for teaching me this lesson.
Sad to say, now that the web
site is bookmarked, I have no doubt other familial blessings are sure
to follow.
So why didn't I simply give Ms. Nehal P her money back? As Ms.
Raina P suggested, "Look up customer
service on the internet and you will find that it typically means
catering to the customer."
Unfortunately, I think Ms. Raina P meant
"crater", not "cater". What the Cousins ask for is not
"service" but rather "servility" and "appeasement".
Based on our rules, Ms. Nehal P was not entitled to a Refund. Her
response was obvious - our Rules have no meaning to her. Since
she is special, she is entitled to a Refund. She expected the rules
to bend to her bidding.
Their message is clear: "Give in to our demands and we will go away
and leave you alone. Otherwise we will badger you and insult
you."
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"Does it do any good to argue about Refunds?"
Case Study Four - The Polite Refund Argument
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Another indication that writing the Articles about
my 2005 Year of the Refund helped was that the rancor of that year has
so far completely disappeared in 2006. (knock
on wood) The following argument was not bitter, but it was very
puzzling.
-----Original
Message----- From: Rob K Sent: Friday, February 17, 2006 1:26 PM To: dance@ssqq.com Cc: KH Subject: tuition refund
Hello Rick,
Hope all is well. I'm writing regarding the Intermediate West Coast
Swing/Whip class that I and my girlfriend Kim H are currently
enrolled in. After many months of trying to coordinate on our end,
Kim and I signed up for the beginners class last month with Dakota
and Susan. Because we thoroughly enjoyed the class we wanted to
continue, however because of our hectic schedules and a major family
emergency we've been unable to attend the last two classes so I'm
asking for a refund for the both of us.
I hope given the loyalty to your studio and for the many referrals
I've sent your way over the years you will grant this refund. If you
would like to discuss or have questions please feel free to call me
at xxxxxx.
Thank You, Rob K
----- Original Message -----
From: Marla Archer
To: RK
Sent: Saturday, February 18, 2006 12:55 PM
Subject: tuition refund
Sorry but the first two weeks of this class have passed. Refund is
not an option. Please read the following article on refund policy.
http://ssqq.com/information/refund.htm
I will allow
your "once a year" exceptions and place a $46 and $38 credits in
your student records for you to use whenever you are ready. You will
need to use walk-in registration to use the credits.
----- Original Message -----
From: Rob K
To: Marla Archer
Cc: Kim H
Sent: Saturday, February 18, 2006 1:59 PM
Subject: tuition refund
Marla, Thanks, but I would appreciate more consideration in
regards to our circumstances. My dad had a stroke the same day we
were coming to class among other things. I have referred many people
to SSQQ without asking for anything in return. I will give you or
Rick a call next week. Rob K
(Rick's Note: At this point, Mr. K
took the unusual step of calling my wife Marla on her home phone that
same Tuesday afternoon as the email above. The conversation was
polite, but it was also stressful. Mr. K repeated the same
arguments he made in his emails - his loyalty to the studio should be
rewarded with a refund, his father's stroke entitled him to a refund.
After Marla said no, he emailed me again immediately after the phone
conversation.)
-----Original
Message-----
From: Rob K
Sent: Tuesday, February 21, 2006 3:55 PM
To: DANCE@ssqq.com
Subject: tuition refund
Rick,
Do you have time to talk?
Thanks, Rob K
I emailed a response, but for some
unknown reason the text was invisible. Of course I had no way of
knowing that my message was impossible to read. A week later Mr. K
emailed again.
-----Original
Message-----
From: Rob K
Sent: Tuesday, February 21, 2006 4:55 PM
To: DANCE@ssqq.com
Subject: Re: Fw: tuition refund
Hi Rick,
You emailed me back but you didn't say anything. Can we talk or is
the no refund final? Thanks, Rob
-----Original Message-----
From: Rick Archer
Sent: Tuesday, February 28, 2006 10:04 AM
To: rob k
Subject: more on Mr K refund issue
"Hi Rick, You
emailed me back but you didn't say anything. Can we talk or is the
no refund final? Thanks, Rob"
In multiple email chains, sometimes the text disappears. I don't
know why this happens, but I have seen this
happen before in email several times. Sorry about that.
………………..
Time Line - you called my wife on her personal phone last week.
You obviously did not accept her verbal explanation that a Refund
was not called for in this situation because you sent an email
shortly afterwards to me asking for yet another phone conversation.
Here is my reply from last week. Here is the missing text.
-----Original
Message-----
From: Rick Archer
Sent: Wednesday, February 22, 2006 2:01 PM
To: Rob K
Subject: tuition refund
Mr. K,
Yesterday when you called my wife on her personal phone to complain
about our refund policies, your name came up loud and clear on
"caller ID". Even though she knew who you were and that it was
likely to be an unpleasant call, she gave you the benefit of the
doubt and answered anyway.
Sure enough, you immediately launched into the same spiel that you
have been listing in your emails.
We told you the policy, but you won't accept it. You obviously won't
take "no" for an answer. That's your choice. I am sorry you don't
like our policy, but it is written in black and white all over the
studio.
I personally have written twelve articles dealing with different
aspects of the concept "Refund".
And after all those articles, I have come to one conclusion that
stands out above all - It does no good to argue about it.
Mr. K, why do you persist so hard on this refund issue?
You know what our policy is.
We have said no by email, we have said no by phone. We already
said you can re-take your class at another time.
You personally told my wife you didn't even bother reading any of
our policies.
I have a question. Why should you get your money back?? Take
your best shot at it.
Rick Archer
SSQQ Dance Studio
Houston, Texas
Interestingly enough, at this point
I was prepared to give the gentleman a Refund if he sent me back an explanation
that made some kind of sense.
We were not talking about large sums of money. It amounted to $42
at this point. I was actually curious why someone who appeared to
like the studio was working so hard to get his money back. After
all, my wife Marla had explained he could take the class over again
whenever his father's medical problems got under control.
I always felt like there was something to this story that was not being
said. My instincts told me something was not right.
After all, this gentleman contacted us FIVE TIMES! Why was he
trying so hard? We had offered him Credit, but that wasn't good
enough.
I decided that if Mr. K was willing to tell me what the whole story was,
then I was ready to give him his 40 bucks back. As you see above,
I asked him to 'take his best shot'.
To my surprise, he did not respond. He obviously knew my email
address. I can only assume he did not
wish to give me the full explanation.
So yet again we went round and round, round and round and nothing was
accomplished.
This was time we could have been reading a book, working a crossword
puzzle, or watching a movie on TV. Instead we wasted valuable time
arguing.
What was the point?
"Does it do any good to argue about Refunds?"
Case Study
Five - People Getting Married Should be Required
to Wear a Sign!
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Ms. CV in Case Study One and Ms. Nehal P in Case Study Three
gave
examples of how "strong-minded" people can be when they are learning to
dance in preparation for a wedding.
And soon you will meet Melissa M, the Poster Girl for Unhappy Wedding
Customers.
They have a lot on their mind and seem to think their special status
entitles them to special treatment. The world is basically expected to cater to their needs and wishes.
Stereotypes are usually examples of very weak thinking. Stereotypes usually turn out to
be gross generalizations that can be poked full of holes. Here are a few
to warm the heart: "White Men Can't Jump", "Driving While Asian", "Blondes and Brains don't Mix" and
of course some of the jokes regarding the intelligence of our friends at
A&M.
Here is a Dance Stereotype for you - "Some Wedding Couples are the
Most Self-Centered People on Earth!"
In my opinion, people who are getting married should be required to wear a
sign so the rest of us can get out of their way!
"Danger - Getting Married! Disagree at your own risk!"
The 2005 Year of the Refund indicated that the most likely people to ask for a Late
Refund or to Switch Group Tuition to Private Lessons were people who were getting married.
By coincidence, as I was writing this article, I received this email. Before you
accidentally decide I am brilliant or the next coming of Nostradamus, don't bother. This kind of stuff
goes on all the time.
-----Original Message-----
From: HH
Sent: Tuesday, January 24, 2006 1:13 PM
To: dance@ssqq.com
Subject: dance lessons
I just signed my fiancé and I up for dance lessons in the western
swing class. I saw on your website that you may be able to grant a
special exception to your switching partners rule, if we notified
you ahead of time.
We would really like to only dance together because we only have one
month to dance well together before our wedding in March. I
understand the wisdom of switching partners, but if you could, this
once, make an exception because of our limited time schedule, I
would appreciate it.
Also, since Patrick is about to be officially off the market, I
don't suppose he'll be dancing with too many other girls in the
future. Please let me know. I look forward to the class.
Thank you, HH
-----Original Message-----
From: Rick Archer
Sent: Tuesday, January 24, 2006 3:28 PM
To: HH
Subject: RE: dance lessons
Group Classes require switching partners. This is non negotiable;
there is no point in arguing about it.
That said, Western Swing is a highly unromantic dance. There is no
reason why the two of you need to dance exclusively with each other.
You will still be together MUCH of the time.
However if this is not what you want, I recommend you cancel your
class and switch to private lessons.
Rick Archer
-----Original Message-----
From: HH
Sent: Saturday, January 28, 2006 12:31 PM
To: dance@ssqq.com
Subject: RE: dance lessons thru leisure learning
I think we may decide to take private lessons b/c my fiance is a
little uneasy about his skills and isn't comfortable with switching
partners. I'm lucky he is even taking dance lessons.:)
If I bring the leisure learning form up to the studio, would you
sign it so I can get a refund?
thank you, HH
-----Original Message-----
From: Rick Archer
Sent: Saturday, January 28, 2006 3:33 PM
To: HH
Subject: RE: dance lessons thru leisure learning
H, I will not sign your Leisure Learning form for the simple reason
that Leisure Learning will wring my neck for losing them money and I
would not blame them.
I said "cancel" your class, not "ask for a refund".
The CORRECT way to handle this is to accept credit from Leisure
Learning and use it to take another type of class from them.
My first point is that now I am
involved in a Refund Struggle over money that is not even mine.
Leisure Learning has this woman's money and I will NOT bite the hand
that feeds me. I would dearly love to be a "nice guy", but there is
something about money that turns all of us crazy.
My second point is that Wedding Couples don't seem to have
any middle ground. They are either absolutely the most cosmic people to
be around or they are the most fussy, temperamental, temporarily insane
people on the Planet. Sad to say, most of them tend towards the
latter description. They have so much to worry about, they get
overwhelmed and panic over everything. And people like me minding
their own business turn into "Road Kill" as they crash into us.
"Does it do any good to argue about Refunds?"
Case Study Six - The Woman Who Whined so
Hard I actually gave her a Refund!!
|
Our final story is about
Melissa M. Like many Late Refund requesters, she was getting married
and wasn't satisfied with what we had to offer. In fact, she
didn't like our style much at all.
Ms. M&M became the SSQQ Poster Girl "Customer Getting Married Who Isn't Happy With Anything."
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 |
Ms. Melissa M was special for a number of reasons. In
addition to teaching me further why it is absolutely futile to discuss
Refunds with customers,
Ms. M&M was the person who I most
associate with the start of my hatred for email.

Back and forth back and forth.
An email is a request for your time. With 1,200
students a month, the potential for "Death by Email" is frightening
indeed. I answer every legitimate email I receive, but out of
necessity I have to keep my answers very short. Otherwise I might
actually spend all my free time answering email instead of most of it.
For starters,
I believe Ms. Melissa M now holds the record for the longest SSQQ Email Chain
at SEVENTEEN.
Email can feel very clumsy at times, especially with someone like Ms Double M
as your counterpart. As
you will soon see, when it came to Melissa M, none of my email
suggestions seemed to work very well.
When people have lots of questions, I wish they would simply call us.
The phone still works better for extended Question and Answer. But that's another story.
Here we go.
EMAIL ONE
-----Original Message-----
From: M, Melissa
Sent: Friday, March 04, 2005 11:40 AM
To: dance@ssqq.com
Subject: Slow dance and Romance
Slow dance and Romance - Can you tell me when this class will be offered next?
Melissa M
EMAIL TWO
-----Original Message-----
From: Rick Archer
Sent: Friday, March 04, 2005 1:06 PM
To: M, Melissa
Subject: RE: Slow dance and Romance
It will be offered next month on Mondays. Here is the schedule:
SCHEDULE
EMAIL THREE
-----Original Message-----
From: M, Melissa
Sent: Friday, March 04, 2005 1:41 PM
To: Rick Archer
Subject: RE: Slow dance and Romance
I see it on the calendar, but I thought that it was more than one class
and I only see one class on the calendar. Did I miss something?
Melissa M
EMAIL FOUR
-----Original Message-----
From: Rick Archer
Sent: Friday, March 04, 2005 1:50 PM
To: M, Melissa
Subject: RE: Slow dance and Romance
It runs for 4 Mondays
Rick Archer
EMAIL FIVE
-----Original Message-----
From: M, Melissa
Sent: Friday, March 04, 2005 1:54 PM
To: Rick Archer
Subject: RE: Slow dance and Romance
4 Mondays in April? I am sorry, I guess I am not reading this calendar
right.
Melissa M
EMAIL SIX
-----Original Message-----
From: Rick Archer
Sent: Friday, March 04, 2005 1:55 PM
To: M, Melissa
Subject: RE: Slow dance and Romance
Yes, it runs for 4 Mondays in April, that is correct. Maybe it would be
easier to understand if you just called us. 713 861 1906
Rick Archer
EMAIL SEVEN
-----Original Message-----
From: M, Melissa
Sent: Friday, March 04, 2005 1:57 PM
To: Rick Archer
Subject: RE: Slow dance and Romance
I understand now, sorry I am little slow today. What do I need to do to
sign up?
Melissa M
EMAIL EIGHT
Original Message-----
From: Rick Archer
Sent: Friday, March 04, 2005 2:33 PM
To: M, Melissa
Subject: RE: Slow dance and Romance
SSQQ Information Page
Ordinarily I would help more, but I have to leave
to pick up my daughter at school.
Rick Archer
Did you notice how short my answers
were?
I actually remember being so fed up with email in
March 2005 that I was ready to explode. One day I made a conscious
decision to keep all responses short and sweet. That same day Ms. M&M
came along and
peppered me with four in a two-hour period. That was certainly her
right, but at the same time we clearly did not get off on the
right foot.
FAST-FORWARD ONE MONTH
EMAIL NINE
-----Original Message-----
From: M, Melissa
Sent: Thursday, April 14, 2005 10:51 AM
To: dance@ssqq.com
Subject: Private Lessons
I originally signed up for Slow Dance and Romance and I called the day
of to cancel for a couple of reasons.
I was told that I could come by
any day around 7:00 to get my refund.
Instead of getting a full refund,
I was wondering if I could apply the difference for the 2 of us to take
Private Lessons. I believe this would be a better fit for us. We are
taking lessons to prepare for our first dance for our wedding. We would
prefer to take a class on a Saturday evening, but we are not sure what
the availability is like. Please let me know how this would work.
I can be reached at xxx-xxx-xxxx. Normally the best way is by email.
Melissa M
For the sake of the story,
there's something I need to clarify. The "Slow Dance and Romance"
class for which Ms. Melissa M signed up for started on Monday, March
28. Ms. Melissa M was asking for a Refund on April 14. She was THREE
WEEKS too late according our rules. But the First Night One
Hour Rule did not apply to her because by coincidence Ms. Melissa M talked to the same ANONYMOUS
SSQQ STAFF PERSON who also helped Ms. P earlier in our story.
Amazingly, like with Ms. P earlier, the Anonymous SSQQ Staff Person told
Ms. Melissa M EXACTLY what she wanted to hear even though it directly
contradicted all written policy.
("I called the DAY OF. I
was told that I could come by any day around 7:00 to get my refund").
|
 |
The written rule of course says "on" or
"before" the First Night of Class and the cancellation has to be
done AT THE STUDIO, not over the phone and not by email.
The moment I saw her words, I realized this was another situation
that had little chance of finding common ground. Listening to
her quote the
"ANONYMOUS SSQQ STAFF PERSON" makes me feel like I have an enemy
work for me. Any time I tell her what the Rule says, she
responds by saying, "But your own person told me differently on the
phone!"
I can't confront the person because they are ANONYMOUS. Nor can I
double-check what was said on the phone for accuracy. Therefore no
matter what I say, she can rebut my argument with something
HIERONYMUS ANONYMOUS told her which gives her a perfectly
logical reason why she did not
follow the rules.
If you try to argue with someone, using the ANONYMOUS EMPLOYEE is a clever technique.
"But the Registrar said it would be okay".
"The Hall Monitor told me not to worry about it."
"Leisure Learning gave me permission."
"But the teacher said it
would be okay."
"The lady on the phone said it would be
okay".
"A homeless man I met on looking for bottles in my apartment
dumpster
said it would be okay."
In other words, they offer a story just plausible enough to give me
pause. Ms. M&M was good at
this. I actually wondered if she was telling the truth.
Was someone inside my organization actually sabotaging my position
behind my back?
|
EMAIL TEN
-----Original Message-----
From: Rick Archer
Sent: Friday, April 15, 2005 6:38 PM
To: M, Melissa
Subject: RE: Private Lessons
Melissa, I have a hunch the two of you just want to learn how to dance
at your wedding. We can help you, but first we need to handle the money
issues.
We have a very strict refund policy so a Refund is out of the question.
REFUND POLICY
We also refuse to exchange group
money for private money. The reasons are explained here:
WHY SWITCHING
TUITION FROM GROUPS TO PRIVATES IS PROHIBITED
Your tuition is not wasted - I
will be happy to let you enroll in any group class you wish when you are
ready. There will be no charge to switch to the group class of your
choice.
A private lesson is $50 an hour but I will waive the floor fee and
reduce the cost to $40 an hour if you wish to continue.
Rick Archer
EMAIL ELEVEN
-----Original Message-----
From: M, Melissa
Sent: Monday, April 18, 2005 7:21 AM
To: Rick Archer
Subject: RE: Private Lessons
When I called you I was told that I could get a full refund when I was
able to stop by. We do not want a group class, so that will not work. I
would appreciate getting my refund and then I will pay you for the
private class. Your studio is very far away from my office and
apartment, which made it impossible to get there and I mentioned that to
you on the phone as well.
Melissa M
I never had spoken with the
lady in my life, so I was flabbergasted to discover she was claiming
to have spoken to me directly. Suddenly I had become
HIERONYMUS ANONYMOUS!
Of course, the word "you" has two
meanings, singular and plural.
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EMAIL TWELVE
-----Original Message-----
From: Rick Archer
Sent: Monday, April 18, 2005 8:58 AM
To: M, Melissa
Subject: RE: Private Lessons
You were told correctly to come by at 7 pm and get your refund. You
obviously did not do that. It says on your receipt, the web site, the
front door, and at the Registration Desk that refunds are to be handled
the first night of class. Plus someone even told you
the information over the phone.
Rick Archer
EMAIL THIRTEEN
-----Original Message-----
From: M, Melissa
Sent: Monday, April 18, 2005 9:04 AM
To: Rick Archer
Subject: RE: Private Lessons
I also told you that I could not make it there by 7:00 or I would have
made for the class.
You are a little rigid in your policies and I will need my refund.
I am not sure why you are being so difficult when I am still trying to
do business with you. I am not trying to cancel all of service with you,
but I am trying to find something that meets our needs. Group classes
will not, and I am sorry you gave me the wrong information, but I will
need you to stand by your word.
Melissa M
Now I was getting chewed out for
my rigid policies and for giving out wrong information to a person I
have never spoken to in my life.
I guess she would rather talk to the ANONYMOUS SSQQ STAFF PERSON who
always tells people what they want to hear.
In the meantime, I had reached the point of no return. I had grown
so weary of this woman's relentless assault in my next email I took the unusual step
of referring her to a dance instructor who had quit her job at SSQQ in
a huff six months earlier.
I honestly did not wish to see this customer on my premises.
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EMAIL FOURTEEN
-----Original Message-----
From: Rick Archer
Sent: Monday, April 18, 2005 9:31 PM
To: M, Melissa
Cc: JA
Subject: RE: Private Lessons
I deal with 1200 to 1500 people a month. I have found that by posting
the rules where everyone can see them and sticking to them, the
headaches diminish dramatically.
Your money is not "lost". You have a credit for a group class that you
can use at any time.
I recommend you seek out our former wedding instructor J A. She
is very effective at teaching "wedding lessons".
Rick Archer
EMAIL FIFTEEN
-----Original Message-----
From: M, Melissa
Sent: Tuesday, April 19, 2005 7:43 AM
To: Rick Archer
Subject: RE: Private Lessons
You made a mistake by personally telling me that I could pick up the
refund any night around 7:00, so now I ask that you honor that. One
again, we don't want a group class we would like to take private
lessons. You came highly recommended on the knot and I would like to see
that recommendation ring true. You continue to tell me that my money is
not lost, but since we don't want a group lesson and I made that clear
on the day that I called you then I will need the private lesson. I also
mentioned on the day that I called that we would have to miss the first
class because of work, so how were we going to pick up the refund? This
is all information that was given in our discussion and you didn't
mention that I HAD to pick it up that day only. I appreciate that your
rules are on the internet, but when I am told when I call that it is not
a problem I would think that you were being honest. I would appreciate a
full refund from the group classes and I truly hope that this can
be solved amicably so that we may also do business with you and take a
private lesson.
Thank you.
Melissa M
As I said previously, I had
never spoken with this woman in my life. Now as I read her email which
chewed me out from head to toe for all the mistakes I had made in
our conversation together, I felt the heat rising. Yes, she
had gotten under my skin.
First she claimed we told her she could come by the studio any night
at 7 to get her refund. Then she said she couldn't come by and pick up her Refund because she
lived too far away. Then she changed her story to say she had to work
on Refund Night. Now she wants a refund one month too late.
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Now she said I PERSONALLY had made a mistake by telling her wrong information even though
we had never talked. The "you" wasn't abstract any more. Now
she was putting words in my mouth. It was becoming
increasingly apparent this woman
would say anything she could think of to get her money back.
She felt entitled to bend the rules anyway she wanted to.
Her emails were the
perfect example of someone who made a Deal, changed her mind, didn't
want to follow the rules, and
now expected us to jump through hoops to accommodate her as she
wrote her various "The World Revolves Around Me" email letters.
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EMAIL SIXTEEN
-----Original Message-----
From: Rick Archer
Sent: Tuesday, April 19, 2005 9:09 AM
To: M, Melissa
Subject: RE: Private Lessons
Ms.
Melissa M
wrote: "You made a mistake by personally telling me that I
could pick up the refund any night around 7:00, so now I ask that you
honor that."
First of all, Ms. M, you have trouble getting your facts straight.
I have never spoken with you in my life. So don't go putting words in my
mouth.
Second of all, Ms. Mw, we come highly recommended because we do a
good job. However I don't want your business. You have absolutely no
respect for our rules. I have already referred you elsewhere.
Or didn't you read the previous email?
Email me your mailing address and the amount we owe you.
Before you get the wrong idea, I am not "honoring" anything at all. We
said 7 pm the first week of class and you emailed us two weeks too late.
Tough. I don't owe you anything.
But I do feel sorry for you.
It is quite obvious you need the money
worse than I do so I will give it to you.
This will help you learn an
important lesson in life - If you complain loud
enough and hard enough, you may
eventually get your way. Congratulations.
Rick Archer
EMAIL SEVENTEEN
From: M, Melissa
Sent: Tuesday, April 19, 2005 9:11 AM
To: Rick Archer
Subject: RE: Private Lessons
1699 R P Lane #xxx
Houston, TX 77090
$84.00
I mailed the refund check to Ms.
M&M shortly after receiving the final email.
I did not feel Ms. M&M was entitled to a Refund, but
I did it for a definite reason - I was
about to use her as the SSQQ Poster Child for Arguing and Whining.
I figured since I was going to tell the world EXACTLY what I thought of
M&M, then this would be her reward.
Plus I wanted to trick her into believing that if she continued to
go through life as a crybaby, she would always be
able to get her way.
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THE FINAL WORD
Based on the six case studies listed in
this story, I can assure one and all that arguing
accomplishes nothing but raise the blood pressure.
The stress I felt trying to figure out a way to hold my ground while
simultaneously trying to reason with these people was agonizing.
My mistake was harboring a naive hope that by explaining the "Fairness" of
our position, we could come to some sort of compromise. But after
failing repeatedly, now I know that this position is unrealistic. Now
that I see it
is impossible to accomplish anything, I won't bother arguing any more.
From now on, it's "By the terms of our Refund Policy, you are not entitled
to a Refund. When you are ready to reschedule your class at a later date, be
sure to get in touch with me." And then I will give them a link to the
main Refund Page.
For the second email, I will give the same answer plus another link.
Next email another link... and another link... After all I have a dozen
links!
No more arguing. I have learned my lesson.
After all is said and done, a lot more is usually
said than done.
Letters to the Editor:
-----Original Message-----
From: April B
Sent: Sunday, April 30, 2006 7:30 AM
To: Rick Archer
Subject: May 2006 SSQQ Newsletter
Rick,
I read with great interest the articles about the refunds this
morning. First, I am so sad to read that Susan is no longer at
SSQQ - she was such an intricate part of the business - but
sadder to realize that you really have no reason to her leaving.
No, I am not asking for info, just expressing my reaction. I
imagine losing such a talented woman was indeed a blow.
I had to laugh when reading some of the stories - you see, I
have been working at Target in management. I go through some of
the very same things on a daily basis. We have a very strict
return policy and people every day expect us to change it for
them. On occasion, if there is something I can do to help them I
will, but for the most part I can't do anything about it. I
think your refund policy is very good - you have to stick to
your guns on stuff like this or you won't stay in business. Good
for you!
Keep up the good work. I sure do miss SSQQ!
RICK'S
REPLY
-----Original Message-----
From: Rick Archer
Sent: Monday, May 01, 2006 5:52 AM
To: AB
Subject: refund policy
Thanks for the interesting comments on the Target Refund. I had
to learn the hard way that all the arguing/discussing etc in the
world doesn't do a bit of good. People will never agree on this
issue and there is simply no point in debating it. "Sticking to
my guns" is basically the conclusion I came to. I appreciate the
advice.
Susan Schroeder's departure remains a TOTAL mystery to me. She
is extremely talented and added so much to this studio that has
quite frankly not been replaced since her loss.
Since she refused to explain what her reasons were, I am still
to this day pretty much in the dark. Her husband left as well
about six months later.
Maybe I had no business becoming a therapist… I couldn't figure
out either one of them.
Thanks for the letter!
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Refund Stories |
These articles
deal with the ground rules, history, and philosophy of the
ssqq refund and credit policy. |
Deal is Deal
|
Covers
the reasons behind the Refund Policy and lists
situations
Explains why Group Class Tuition cannot be switched to
private lessons |
Electronic Transactions
|
Discusses Online Registration and the difficulty of
Electronic Transactions
Explains how to handle Double Charges and has the
Courtney Walsh Story |
Exceptions
|
Talks
about our Credit Rules
|
Exceptions Overview
|
Talks
about the History of our Credit Rules
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REFUNDS
|
Home
Page for Refunds. Covers the specific Refund Policy
|
Refund
Arguments
|
A serious look at 5 case studies from
2005 that explains
why we will no longer even discuss Refund issues |
Refund Defeat
|
Must
Read for anyone frustrated with the ssqq refund policy.
At least you
can read with satisfaction about the only couple to ever
win a refund argument |
Refund Overview
|
How
other dance studios handle the Refund problem
plus the real-life experience during a ski vacation that
shaped our policy |
|
Refund Struggle |
Easily
the best article of the bunch. Two MBAs squared off in a
battle royal over
$46 in 2005. |
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