PAY IT FORWARD
CHAPTER ELEVEN:
the master stroke
Written by Rick
Archer
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Rick
Archer's Note:
Greek Mythology tells
how Prometheus saved humanity by bringing it the gift of
Fire. As it turns out, George Mitchell had a
Promethean moment of his own when he singlehandedly brought the
lucrative cruise industry to Galveston. This was
Mitchell's Master Stroke in the rehabilitation of
Galveston's moribund economy.
In life,
certain
people are known as 'Visionaries'. They can see
things that others do not and find the courage to make risky
decisions based on the belief they are right.
For example, it took 15 years for Mitchell's fracking
conviction to finally pay off. You have no idea
the criticism he took in the process for wasting so much
money on a worthless project.
Mitchell received similar criticism
over The Woodlands. Knock down those
trees and use the extra space for more buildings.
Shades of Joni Mitchell ("they paved Paradise and put
up a parking lot").
Now Mitchell was at it again. It would take him 15
years to be vindicated in his solitary pursuit of the
Cruise Industry. Imagine the immense satisfaction
he felt when his Cruise gamble finally paid off. Not only did Mitchell supercharge the
economy of his hometown, in the process he helped
a beaten, deeply discouraged city regain its pride.
Although I never had the privilege to
meet this man whom I consider an American hero, it turns out
we did share a link, albeit a small one. George
Mitchell opened the door that helped me meet Marla, the love of my
life.
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rick archer meets
HIS FUTURE wife
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2001 was not a
good year for me. Fresh off a divorce, I was in a
pretty grim mood for most the year. More or less as a
way to keep moving forward, on a lark I decided to organize
a dance cruise out of Galveston for my studio. 100 friends from the
studio joined me for the trip. This included a woman
who had mysteriously signed on at the last moment without
her boyfriend of six years anywhere in sight.
Marla was a
student at SSQQ, my dance studio. Over the past
six months, Marla had not shown a flicker of interest in me.
Nevertheless I had never been able to suppress my serious
crush. Consequently, the absence of her boyfriend gave
me sudden hope. When I saw Marla at our evening 'Welcome Aboard'
cocktail
party, I made a discrete inquiry about the missing boyfriend.
And her reply??
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"Oh, we just got
back from a weekend trip to Miami. Chris didn't want to do two
trips in a row. We spent last night together and he drove me to the cruise ship
this afternoon.
My car is resting safely in his driveway."
My hopes dashed,
I disengaged to deal with my disappointment
in private. At a Midnight party later that night, I saw Marla standing
alone next to the dance floor. My eyes lit up as an
ancient memory crossed my mind.
"The fastest polite way
for a man to
get a woman he doesn't know
in his arms is to ask
her to dance."
Without
hesitation I walked swiftly across the floor.
"Marla,
would you like to dance?"
We fell deeply in
love that night and have never been apart since. It
seems the boyfriend
had made a serious mistake. Never let a woman of
Marla's beauty and intelligence take a Singles
Dance Cruise without an escort.
I might
there were circumstances strongly indicative of Fate
that shadowed our courtship. If you are curious, I tell the story in Gypsy
Prophecy.
When Marla and I decided to get married three years later,
we wanted
to bring things full circle. Since we had met on a
Galveston cruise, we wanted to have our wedding aboard a Galveston cruise ship as
well. On September 26, 2004, 30
friends and family drove down from Houston to Galveston
to witness the ceremony. After the
reception, our friends drove home while we stayed aboard for
our
honeymoon. The last people to
say goodbye were my daughter Samantha, 13, and Marla's daughter
Marissa, 21. Since both girls were in school, they could not
join us on the weeklong trip.
After a tearful round of happy goodbyes, Sam and Marissa
headed back to Houston.
Just like that,
Marla and I
were alone. We were happy of course, but totally exhausted from
a long day
which had started before dawn. Too tired to return to our cabin, we collapsed
on a comfy couch in the Centrum area of the ship.
Still dressed in our
wedding clothes, we sat there totally unable to find the strength to get up.
Thirty minutes later we still had not moved.
It was
5 pm at this point. Just then an announcement for the life boat drill came over the
loudspeaker. We both groaned. We were far too tired to participate,
but what choice did we have? Unfortunately,
participation was mandatory, so we waited for some crew
person to
bully us into leaving. To our surprise, no one
came. I guess we had been sitting there so long they
assumed we
were part of the furniture. Grinning
with delight at being allowed to skip the life boat drill, Marla and I
relaxed to the music.
Just then a
really pretty song came on. It was an instrumental
version of Time Goes By from
Casablanca. I could not resist. Neither could Marla. We slowly dragged ourselves to
our feet, stumbled to the nearby dance floor, then melted into each other's arms.
Swaying
to the slow tempo, it was a sweet moment. We were very much in love,
a love that has never diminished. By chance, a
friend spotted us dancing and took a picture.
I did not see the lady snap the photo, but I am so glad she did.
Her kind gesture allowed us to
memorialize this very special moment
we shared.
We
owed this special moment to none other than George Mitchell.
In 1968 Maria
Ballantyne, my Fairy Godmother, had given me the strength to
carry on. In 2000
Maria's brother
brought the cruise
ships to Galveston.
This dynamic
gesture ensured that Marla and
I would live happily ever after.
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how George
Mitchell brought the cruise INDUSTRY to Galveston
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Once upon a time,
Galveston was the mightiest port in the entire
Caribbean. Then came the Great Storm. Then came
the Houston Ship Channel. Eclipsed in the shadow of a
mighty city, for 100 years
Galveston's value as a deepwater port remained dormant.
Things would have stayed that way if not for the
extraordinary effort of one man.
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In the early 1980s, George Mitchell envisioned Galveston as a
port for cruise
ships.
For several years
Mitchell pursued this goal
only to be met with obstacles, apathy and lack of
cooperation. He could not get anyone to listen. Carnival Cruise Line
was not interested and Galveston's Port Authority had given
up asking them to reconsider. Although he was very
frustrated, Mitchell was undaunted in his vision that the cruise industry would do well in Galveston.
Taking matters into his own hands, he bypassed the
city managers and approached Carnival on his own.
According to
Douglas Matthews, former city manager of Galveston, over
the years
George Mitchell had contributed millions of dollars into his
many projects on Galveston Island. One would think this
generosity
would buy Mitchell a million dollars worth of credibility, but apparently not. Matthews recalled how
Mitchell fought the Galveston City Council and the Wharves Board over his request to build a cruise ship terminal
plus a
$750,000 cruise ship walkover in the late 1980s. The walkover
would connect nearby hotels to the cruise ship terminal.
By crossing Harborside, the busy street below, hotel guests
could dodge traffic while wheeling their luggage
to the ship. Mitchell thought the walkover was
important, but no one agreed.
So what was the
problem? Here is how Matthews explained it.
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"The critics
just couldn't see it. They labeled
George's walkover idea as the 'Walkway to Nowhere.'
To them, it was a pie in the sky daydream. Thank
goodness George had the
vision to persist. In defense of the obstinate
officials, this cruise project was a huge, costly gamble. Galveston would
need to build an expensive
cruise terminal without any guarantee the cruise ships
would come. Given that the city's economy had been in
dry docks ever since the Texas Rangers ran Sam Maceo out
of town, no city official had the
courage to do it. It was beyond their imagination, far too
risky. For one thing, no one was banging on the doors
begging to take a Galveston cruise trip. They
interpreted this to mean there was no cruise market in Texas. So the Port Authority officials
said no. George blew his top. Fortunately he had the sense to wait till we were alone to explode.
Speaking out
of earshot, George said, 'Damn it, Doug, if they're not
going to do it, then I'm going to do it myself!"
This priceless interview with George Mitchell explains
what happened next.
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George Mitchell: "We worked hard to get the cruise ships down here
to Galveston. Oh,
yes, indeed we did.
I had a friend tell me,
"George, how in the hell did you get the
cruise ships down here? What a great move! We like visiting
Galveston. Hey, buddy, you're costing me money. My wife says we need to come down and buy some
real estate as well."
Sure enough, bringing in the cruise ships was an eye
opener. It made everybody realize something big is
going on down here. So now we're pushing to put two more
cruise ships at the Del Monte terminal. They would
have seven cruise ships in a row and you should get an
aerial
picture of that. Very impressive!
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A lot of American cities would be jealous of
what we have here. I'm telling you,
they would be. Bringing the cruise
ships was a valuable addition to be sure.
Soon everybody's going to be saying the same
thing, "What the hell is
going on down in Galveston??"
There's an interesting story about that. I kept
asking the cruise terminal people to do something.
We had a committee,
but they weren't very strong, certainly not bold and I wasn't getting
anywhere. Every chance I got, I'd ask the Galveston Port
Authority,
"Hey, guys, you've got all this empty space down at the
docks. Why don't you
work on getting the cruise ships?"
They said, "Well, no,
George, we've tried. We don't have a chance. They don't
answer our calls, they don't give us the time of day."
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What a runaround! I got tired of listening to them. So I sent a
representative to Miami four years straight at my own
expense, five thousand dollars a pop, just to talk to the cruise
ship companies. "Hey, guys, why don't you come to Galveston?
Give it a try."
Every time
my guys did that,
Carnival would just yawn. The Port
people would hear that I struck out again and would send me a message,
"You're wasting your time, Mitchell. You're wasting your
money, you're wasting your time, you're wasting our time. Give it up.
Why don't you listen?
They won't come
here. They have said so repeatedly. There's
no market!"
No market? What kind of nonsense is
that? Has anyone looked at a
map lately? Finally I said, "Okay, give me a package to take to
the cruise people. Let me see what I can do."
So I got the Galveston port people to say,
"This is what their taxes will be; this is what this
cost
would be; this is what that cost would be."
I was
impressed. These were good terms. They were
fair. Now I had
something tangible I could put on the table.
So
this time I decided to make the pitch
myself. I
got on the plane and took
the package to the
Carnival cruise ship people over in Miami.
They were pleased. They thought the numbers looked pretty good too.
Okay, I thought, now we're getting
somewhere. They are finally starting to get interested.
Or so I thought. Next thing I
knew, the deal almost fell through.
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As long as I live, I will never forget the
moment. I have been at this for more
years than I can count and just as I think something is
finally going to happen, a
Carnival guy begins to frown.
He shakes his head, then looks at
me.
"George, where are the
customers going to come from?"
All the others nodded. Every man in the room had
a worried
frown on their faces. With the deal hanging in
the balance, I looked at them dumbfounded.
Are these
guys
kidding with me? No! They were dead serious! They
didn't get it!! They actually didn't get it at all.
So I spoke up.
"Gentlemen,
Texas is a very populous state. 17 million, 12 million
of whom live
within a 300 mile radius of Galveston. NASA is
Galveston's
next door neighbor. Houston, the 4th
largest city in America, is just over the causeway. This is an
untapped market! You men are looking at a gold mine!"
They all started to blink.
If I didn't know better, they acted like this was the first time
they had ever heard such a radical concept. The
fourth largest city, gee, what do you know
about that?
"How far away
is Houston?" they asked.
I almost laughed out
loud.
These men were college graduates, but they
acted like none of them had ever looked at a
damn map. I
was so incredulous, I couldn't help it, I raised my voice.
"Come on, guys,
Houston is just 50 miles away, an hour drive at most!"
An hour away?
Really?
Gosh, that's close enough for passengers to
drive down! There are two airports in
Houston. Better yet, the whole state of Texas
was within driving distance. Seriously, it took every
ounce of self-control for me to keep a
straight face.
Now they started to nod.
Hey, what do you know, this might just work!
They turned their attention back to me.
"Well,
George, we
would have to do some
serious advertising."
"Promise
me you will come to Galveston and we will help you do
the promotion for the first year. How much do you need?"
They wanted $250,000 to begin promoting the
arrival of the cruise ships to Texas. I said okay,
guys, that's a lot of money, but I will see what I can do.
So I took the deal back to the Port Authority. That was 1992.
After the Port
Authority did the final
negotiations with Carnival, the company requested $250,000 from
the private sector to pay for a portion of their first
year’s advertising budget.
So I went about raising
the money. The Moody family, the Fertitta family,
and the Park Board each contributed $50,000. That
left us $100,000 short, so I threw the additional
$100,000 into the pot. That did it. We closed the deal with
Carnival.
I was excited.
I could not believe after all that work, Carnival had
finally accepted the deal. Let's do this promotion and try it out!
Weren't they surprised!? Yes, almighty, it was a success from Day One
back in year 2000. After a year or two, statistics reported that 75
percent of the people were driving in, not flying.
These were brand new customers from within that 300 mile radius I
had spoken
of. That made all
the difference in the world to Carnival. They expanded as fast as they could.
And then the other companies smelled the
bait and they came too. Royal
Caribbean, Norwegian, Disney. But
give Carnival the credit,
Carnival was the first. Carnival got the ball
rolling."
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America's 4th busiest cruise port
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"But,
George, where are the customers going to come from?"
Following Carnival's successful launch in
2000, in the space of just a few years,
Galveston became America's fourth busiest
cruise
port, trailing three previously established locations in Florida.
Galveston was bigger than Boston, bigger
than New York, bigger than L.A.
Galveston had
more than just cruise ships going for it. It had Moody
Gardens, a
busy water park, and a beautiful warm-water beach
within walking distance of the hotels. Once people
discovered what a great spot Galveston was for their kids,
they had reasons to come again whether booking a cruise
or not. Overnight Galveston's tourist industry
began to compete with the popular San Antonio Riverwalk for the almighty
tourist dollar in the State of Texas.
The boost to
Galveston's economy was astronomical. With a flood of
Texans driving down to the city, many cruise passengers came
a day early, some two days early, maybe even a week early. Not only did the hotels thrive, all sorts of
tourist-related attractions popped up. With jobs
being created right and left, Tourism brought prosperity
back to Galveston for the first time since the days of Sam Maceo. In retrospect, it seems so obvious.
How could anyone have possibly overlooked the
cruise potential of Galveston?
The image of a
flabbergasted George Mitchell staring in shock at those Carnival
executives tickles me no end.
Well, duh, has anyone in Florida ever
heard of Houston? It staggers the mind
that George Mitchell had to explain Texas was the second
most populous state in the country. Not just that, Texas was an
untapped market. Why fly to Florida for a cruise when you can
drive to Galveston?? Talk about a Blind Spot. My
guess is the
Florida-based executives had been locked into the mind-set that
Florida was more than sufficient. While it was true Eastern
USA residents were used to cruising
the Eastern Caribbean, George Mitchell
suggested that mysterious body of water known as
the Gulf of Mexico had vast potential.
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Galveston is well aware of the debt it owes
to George Mitchell. They have
statues of him scattered all around the city.
In addition, they renamed the bridge that
connects mainland Texas to the island in his
honor. From my vantage point, the
Mexican city known as Cozumel should also erect a
shrine to Mitchell.
Cozumel has become one of the
the richest cities in Mexico thanks in large
part to Galveston. As many as 8 cruise
ships per day dock on its shores. I
know this for a fact; I've seen it with my
own eyes. Can you imagine 20,000
cruise passengers a day visiting with money
to spend? Cozumel is so
swamped with tourists it has built three
piers, one for Carnival, one for Royal
Caribbean, one for the other cruise
lines.
Cozumel had a clever idea. Well aware
that 80% of all cruise passengers are too
lazy to explore the island, they built giant
tourist traps to surround each pier.
These complexes are so large, they operate
like a maze. Even better, there are
virtually no Exit Signs. Unless you make a
determined effort to leave, you wander from
shop to shop without seeing an escape route.
Nobody complains. These people can buy
everything trinket imaginable within easy walking
distance of the ship. Most people buy
at least a tee-shirt, then stop for several rounds of margaritas with their friends
before returning to the ship.
The amount of money that flows into the
Cozumel economy is beyond comprehension.
And the thing to understand is that same
thing has happened to Galveston. The
same people who have made Cozumel rich have
made Galveston even richer. However,
back then no one could see it but George
Mitchell. How could the cruise
executives be so blind? They were the smartest
guys in the room, experts who theoretically had
a working grasp of geography and population
statistics. The sheer ignorance
of it all is mind-boggling.
Fortunately,
Mitchell's dogged determination won the day.
Once Mitchell did the heavy lifting, the
Galveston city
officials gave in and built the expensive port
terminal.
Galveston is now the major cruise port in the Gulf of
Mexico.
In the end, George Mitchell's vision was absolutely correct. His
determination to bring the cruise ships to
Galveston paid off handsomely.
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GALVESTON RENAMES
ITS CAUSEWAY
FOR GEORGE AND
CYNTHIA MITCHELL
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The Galveston Causeway is a long two-mile bridge that connects
Galveston Island to mainland Texas. Compare that to
the Golden Gate Bridge, 1.7 miles long.
The Causeway is
incredibly important because it is only direct way to get on
and off the island. It serves as the direct link
between Houston and Galveston.
There is a ferry that operates at the far end of the
island, but it would be of limited use in an emergency.
The Causeway is Galveston's lifeblood.
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John
Wayne Ferguson | Galveston County Daily News | October 25,
2016
Sheridan Mitchell Lorenz remembers driving across the
Causeway with her parents as a child. The family, 10 kids, needed two cars to get
everyone from Houston to the island. Everyone
would get giddy when they reached the
causeway bridge
because Galveston was their home away from home.
Galveston was
where they came to hit the beach and have fun.
One day Sheridan's mother Cynthia
was pulled over for going too fast on
the bridge. Her father was pulled over
one minute
later for the same offense.
Two police officers asked
Mitchell why he was speeding so
fast.
“Dad said, ‘Officer,
I was just
chasing my wife to tell her to slow down.’”
When
the policemen recognized Mitchell, they laughed and tore
up Mom's ticket.
“That's
Dad for you. We got away with
speeding.
The bridge to Galveston is
a reminder of great memories for the Mitchell family."
Today the bridge officially bears
the name of Sheridan’s
parents.
State Senator Larry Taylor commented, "This should have been
done a long time ago. George Mitchell is a true
American hero and I can’t think of a better way to honor him
and his wife."
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Rick Archer's
Note:
I can trace a
direct
path that led from the worst moment of my life - being tossed
from graduate school - to the happiest moment of my life,
falling in love with my future wife aboard a cruise ship.
After my
graduate school
dismissal, I had no follow-up career plans. I suppose finding
a new career
should have been my first objective. However, my loneliness was
so oppressive, meeting girls was more
important at the time. Easier said than done. Returning to
Houston with my confidence shattered, I was too shy to approach any woman I found attractive.
That is when I ran
across some valuable advice in The Mistress Book.
"The
fastest polite way for a man to
get a woman he doesn't know in
his arms is to ask her to dance."
27 years
later, I found Marla standing
alone next to a dance floor at
the stroke of Midnight.
Wasting no time, moments later I
had Marla in my arms.
Oddly enough,
that was not our first dance together. Over the
past six months, I had asked Marla to dance at the studio
several times. Marla enjoyed dancing with me, but I
could tell the spark was missing. Marla was invariably
cordial and always thanked me, but otherwise
I remained invisible. Something was different when I
asked her to dance on the 2001 Caribbean dance cruise.
This time the spark was there. Seeing her
eyes light up as we danced, it was like she saw a
different side of me for the first time. We were
inseparable from that moment on.
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So what changed?
We were at Sea.
Ocean cruises have a
strong effect on women. The stars, the moon, the
clouds, the waves, the sense of motion on
water. Women become very receptive to dancing in
the arms of an attractive man. They are especially
pleased when there is romantic music to set the mood.
I might add the splendor the dance floor is
greatly aided by moon glow
reflections bouncing off the waves below. Poor
Marla, I suppose her guard was down. Pity the
ex-boyfriend as well. I guess no one
had ever explained the danger to him.
As it turns
out, my sea-born romance with Marla was a precursor. Over the
next twenty years, Marla organized 50 cruise trips for our
dance studio. On virtually every trip our fall-in-love story was repeated. And why was that?
Because
Dancing at sea is a very powerful way to touch a woman's
heart.
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From the
moment I announced our inaugural cruise
in 2001, the venture was a success. It did not
take long for the buzz to catch fire.
The idea of taking a cruise out
of nearby Galveston appealed to
a lot of people at my dance studio. "Hey, Rick,
let's go dancing on the high seas!"
To my surprise, my dance students signed up in droves.
No persuasion necessary. In
August 2001
I played Pied Piper to a group of 100 people
from my dance studio on our inaugural trip.
Not only did these people danced
themselves silly, the dancing spawned a dozen new love affairs. I was very impressed
at the potent effect of Slow Dance and Romance at sea.
This trip
taught me that
Dancing and Cruising are a powerful combination.
Cruise trips feature many opportunities for
people to dance. One of the real treats in
life is dancing in a luxurious setting to soft
rhythms complete with a live band and vocalist.
Nothing quite compares to the pleasure of dancing in
each other's arms to a love song at sea. For
some reason, most of us don't take the time to seek out
special moments like these back on land. Thank
goodness we have the magic of a cruise ship to give us
enchanted evenings complete with moonlight and music
missing at home.
As one might guess, the
arrival of the cruise ships in Galveston played a huge
role in taking SSQQ Dance Studio to the next level
during the 2000's. My dance studio
definitely owed
Mr. Mitchell our appreciation. So do I.
Thank you,
George Mitchell.
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400
YARDS:
THE walkway to nowhere controversy
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As I
write, Marla and I have taken 50 ocean cruises, 20 of
which have
sailed from Galveston. During my research on the
story
of George Mitchell and the
history
of Galveston, my mutual interest in Cruise dynamics
caused me to dig much deeper than I ordinarily would
have.
George Mitchell began
his pursuit of the cruise industry in 1985.
He made his big pitch in 1990, got final
approval in 1992, then began an 8-year
promotional campaign. Finally the big day arrived. On September 30,
2000, a Carnival
cruise ship named
Celebration made
her inaugural voyage out of
Galveston. The
project was an instant success. Texans
flocked to Galveston in droves.
In
hindsight, it all seems so obvious. Galveston
was the closest port to Texas,
Oklahoma, Colorado, Kansas, Nebraska, New
Mexico and other states as well.
Practically
overnight Galveston became the fourth busiest cruise
port in the country. This happened because
George
Mitchell was able to see things that other people
missed.
Galveston
was back on the world map and its hotel industry
was back in business.
To me,
the most interesting part of the story is
how hard Mr. Mitchell had to work to make it
happen. According to Doug Matthews,
George Mitchell nearly lost his mind due to
his impatience with the Galveston Port
Authority over their refusal to approve his
$750,000 "Walkway to Nowhere". According to
Matthews, former city manager of Galveston, over
the years
George Mitchell had grown sick of beating his head against
the wall with the Galveston City Council and Wharves Board.
The most bitter fight took place in the late 1980s over his request to build a
$750,000 cruise ship "Walkover".
Curious
to understand why this Walkway was so important to Mr.
Mitchell, I searched the Internet in vain for an
explanation. Frustrated, I decided to answer the
question myself.
I decided it all boiled down to 400
yards, the distance it took for a tourist to walk from
the Hotel Galvez to Sam Maceo's Balinese Room. I
imagine this distance held powerful symbolism in George
Mitchell's mind.
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Following the Great Storm of 1900, Galveston had no choice
but to finally begin the long-delayed seawall project.
Watching helplessly as Houston ripped the shipping industry
from its grasp, Galveston's leaders decided to use
their beautiful beach to attract tourism.
Crossing their fingers, they approved construction of the
Hotel Galvez. It was completed in 1911.
Unfortunately the gamble failed. Not entirely, of course, but
there was no rush to fill the hotel. Fortunately, the arrival of
Prohibition and Sam Maceo during the Roaring Twenties solved the
problem. For the next twenty years, Maceo's casinos help fill the hotel to
capacity.
Born in 1919, George Mitchell
grew up during Galveston's resurgence. His
high school years would have coincided with Sam Maceo's master move, the
opening of the fabulous Balinese Room across the street from the
Hotel Galvez. No doubt he witnessed the steady stream of
customers walking 400 yards to the casino.
A very
important thing happened in
Mitchell's junior year of college. Dead broke,
Mitchell was convinced he had no choice but to drop
out of Texas A&M with his education only half-complete. That
is when Sam Maceo mysteriously stepped forward with his shocking
offer to pay Mitchell's remaining tuition.
Incredibly relieved that this powerful man was willing to help an
obscure
college kid he barely knew, Mitchell was overwhelmed with gratitude. I am
firmly convinced Mitchell's gratitude became the inspiration that led
him
to put Galveston on his shoulders 40 years
later when the city was on the ropes.
Galveston badly needed a new source of revenue. Mitchell
wanted to use the cruise industry as a way to turn the
island into a tourist destination.
Getting the
cruise ships was a huge step, but Mitchell
understood that the hotels were just as important.
Recalling the link between the Balinese Room and the Hotel Galvez,
Mitchell decided to take a little walk from the Tremont House Hotel he
had just purchased over to
the
proposed cruise terminal location. Just as he thought. 400
yards. Well aware the cruise ships would be just as effective
at drawing tourists to the shores of Galveston as the Balinese Room, Mitchell
authorized Tremont's $20 million
renovation. This was a huge gamble. Why?
Because there was no assurance the cruise industry could be persuaded to
come.
With this in mind, Mitchell's next step was to contact Carnival while
simultaneously seeking city approval for the cruise terminal and
Walkover. To his dismay, neither Carnival nor the obstinate city
Wharves Board showed the slightest bit of interest. Mitchell was
fit to be tied. The hotels
were the perfect way to pump tourist dollars into the economy, but there
was a problem. Mitchell feared most
Texans would bypass the hotels as an unnecessary added cost.
If
someone lived in Dallas, San Antonio, or Austin, they could
get up early,
drive four or five hours, then board the ship in the
late afternoon.
If all a passenger did was drop his car off in a parking
lot, that would not do much to improve the Galveston economy.
How could Mitchell persuade
people to come a day early, maybe even two days early and
stay in a hotel prior to the trip?
If Mitchell
could find a REASON to fill the hotels, that would be the
finishing touch.
Mitchell
had
one advantage. Except for people living in the Houston area, most Texans were
looking at a long drive.
Noting the drive from Dallas was five hours, a
hotel offered tourists a chance to rest up plus an
evening to enjoy
the nearby beach and Galveston's fine seafood restaurants.
That was a good reason to consider coming in a day early. But was
there some way he could make staying at a hotel even more valuable than
that?
Yes! There was a looming
headache known as Harborside Drive.
Long before anyone else, George
Mitchell foresaw
Harborside Drive as a serious obstacle on Departure Day.
Let's say a cruise ship has 2,000 to 4,000 passengers. That adds
up to thousands of cars. Indeed, based
on personal experience, Harborside is packed with wall-to-wall
cars
on
Departure Day and again on Return Day.
First you sit in traffic on
Harborside for 30-60 minutes in an endless wait to
drop family and luggage off at the terminal. Then
someone has to drive the car to the parking lot a mile
away. Then the driver has to wait for a bus to return
him to the terminal. Once reunited with family and
friends, now comes another 30-45 minute wait in the
Registration line before being allowed on the ship.
Since there is no way to widen Harborside Drive and no
way to streamline the process, boarding the ship
is often a two-hour ordeal IN ADDITION TO THE DRIVE TIME
DOWN TO GALVESTON.
Although Harborside is a curse to Departure Day passengers,
it was a blessing to George Mitchell.
"400 Yards" was his ace in the hole. He
could promise people who stayed at
the Tremont or another nearby hotel such as Harbor House that they
could get to the Cruise Terminal in 7 minutes.
Tremont House is so close to the terminal,
people can actually walk
rather than drive. 7 minute walk, 10 minutes tops.
What could be easier? Walking to their destination would allow guests to leave their cars safe
in the hotel parking lot for the entire week. "Walking" would save
two taxi fares: to
the ship and back to the hotel at trip's end. Even better, by
leaving the hotel early, hotel guests would be first in line to register.
That would give them the rest of the day to relax on the
ship. In a sense, staying at the hotel would be add an extra day
on the ship.
However, for this to
work, passengers would need to cross busy,
traffic-clogged Harborside
Drive. This would not
work for families with kids. Mitchell had a
solution: Build a Walkover.
Mitchell suggested
building a bridge to connect the nearby hotels to the cruise ship and
let people walk 400 yards to the ship. Since modern
luggage is on wheels, let the kids tote their own suitcase.
What a great sales pitch! This
would give people a valid reason to drive in early as opposed to
arriving on Departure Day.
Drive in a day early, enjoy the city, get
a good night's sleep, and skip the hassle of traffic in the morning.
This solution made a world of sense.
However, it also
had a hefty price tag. $750,000.
Unfortunately the
Port authorities refused to approve the overhead walkway. Too
expensive. Nor was it necessary. Just hire a couple of cops
to stop traffic every time someone wants to cross the street (who cares
if this makes the traffic problem worse?)
The critics labeled
George's bridge idea as the 'Walkway to Nowhere.' They
could not see this bridge as anything other than a huge waste of
money. In defense of the officials, this project was a very risky,
very costly
gamble. Mitchell tried to get them to see the
logic of the move, but he had one major vulnerability. What if
they built this bridge and the cruise ships still refuse to come?
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Ultimately Mitchell realized the only way to
make his plan work was to first convince Carnival to commit. He could then use their
commitment as a way to persuade the Port Authority to
build the Walkway and Terminal.
In the end, once Mitchell got Carnival to commit, he
finally got his Walkover approved. The years
since have proven that George Mitchell's foresight was correct from
the start. Once people caught on to the advantage of
arriving a day or two early, Galveston's hotels and
restaurants were blessed with countless customers.
The economy boomed.
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turning the
tables on Houston
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Houston's business leaders
could hardly believe their eyes.
They were flabbergasted.
Right under their noses, that damn George Mitchell had
appropriated the cruise industry that by all rights belonged
to them. The nerve! To have
this monumental prize snatched from their grasp by this
upstart had to sting. This was a man who had made his
great fortune in Houston no less. Traitor!!
One has to wonder why these
men were so outraged. Did any of Houston's business
leaders spend 15 years and invest $100,000 of their own money to
win this prize? No, of course not. But since
when did business ethics matter?
Here was the problem. As a long-time Houston resident, I can
report the Bayou City does not have a clue when it comes to
Tourism. Thanks to Houston's thriving economy, it is a
good place to work and raise a family.
But when it comes to relatives or friends coming for a
visit, in my opinion Houston does not have much sightseeing to offer.
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I feel
sorry for my home town. No mountains, no hills, no
lakes, no
rivers. And no apparent inclination to beautify
either. Although Houston's climate grows abundant
trees, we decimate entire forests in order to build more
freeways. The concept of railway used widely in every
other parts of the world seems largely lost on Houston. Plus we do senseless things. Can you believe we tore down the city's
popular
water park and rollercoaster amusement park? 20 years
later we still
have nothing to replace them. Nor can anyone figure
out a practical use for the obsolete Astrodome. I am
embarrassed to say I cannot think of a single thing of compelling
interest to draw tourists to our town on a consistent basis.
Everyone knows if
you want to have fun in Texas,
go to San Antonio for margaritas and
music along the sexy Riverwalk. Or try the Six Flags
amusement park in Dallas. Or take a Galveston cruise.
Given that Houston
lacks the slightest sense of creativity when it comes
to luring tourists to the Bayou City, what was there to do?
The idiots on Houston's city council decided to steal
Galveston's tourists. Not a visionary in the bunch.
Or more likely a well-heeled mover and shaker working behind
the scenes made it in someone's best interest to vote yes.
Sorry, but considering how shameful this decision was, I
have no choice but to be cynical. Whatever the reason,
Houston authorities plotted to take over Galveston's
thriving tourism industry. They
were convinced Houston could easily poach that business.
After all, Jesse H. Jones stole the shipping industry from
Galveston one hundred years ago. If it worked once,
hey, let's do it again.
Brilliant!
Galveston is a
very small city compared to Houston. It took a major
effort for Galveston to put together the package necessary to build the
original
cruise ship terminal. Houston on the other hand is very
wealthy. We build sports arenas at the drop of
a hat. Some cities combine baseball and football
stadiums into
one facility. Not Houston. Our Football stadium
and Baseball park are not only separate, they have
fancy
retractable roofs plus air-conditioning. Our Basketball
arena and Soccer
park are state of the art facilities. So were there
any misgivings over building an expensive cruise terminal?
A voice or two, but no one listened.
If
we build it, they will
come! At the cost of
$108 million dollars, Houston's Bayport Cruise
Terminal opened to great fanfare in 2008.
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So how did the Grand
Experiment turn out? It failed miserably. This
was not much of a surprise to o ne
man in particular. State Senator John Whitmire had argued hard against it.
"No one with
common sense will build cruise ship capacity where you have
to go inland to pick up your passengers.
It is pointless to build an
expensive facility when there is already a far better option
for cruising out of Galveston."
Alas, Whitmire was whistling in the wind. Similar to the
immortal Cassandra, the seer who warned the Trojans to leave
the suspicious horse outside the wall, no one paid a bit of attention
to State Senator Whitmire. As a result,
$108 million dollars went down the drain.
Almost overnight it was obvious the Bayport Terminal was a
colossal mistake. For one thing, it was easier for someone driving in from
Dallas or
San
Antonio to reach Galveston
than it was Bayport. Even the Houstonians preferred
Galveston. Prettier. More fun. Easier to
get to. Nice hotels. More things to do.
Galveston had a beach and tourist attractions, Bayport had
nothing. Plus everyone was already used to driving to
Galveston, so why change?
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Nevertheless, by
offering exorbitant discounts, several cruise lines were
persuaded to give Bayport a try.
It did not work. The
numbers were so anemic that by 2014 there were no
ships left. For the next two years, the terminal
sat empty with weeds growing in the
parking lot. Not one nibble from the cruise
industry. After two years of unsuccessfully
persuading a single cruise line to try again, in
2016 Houston gave up trying.
The irony
involved in the Bayport story is overwhelming. After eight years
of futility, the terminal sits there doing
nothing. Meanwhile Galveston has had to build two new
terminals in order to handle all the extra ships that
preferred
to call this port home. And so Houston's
attempted takeover failed miserably. It makes me
happy. No one likes a bully. This greedy,
low-minded maneuver became a $108 million dollar
embarrassment.
I
find considerable Karmic Justice in Houston's failure to
poach the cruise industry. The question I have is
why couldn't Houston have tried to be friends with Galveston
rather than be its enemy? That wasted $108 million
would have made a nice down payment on a
Houston to Galveston rail system connecting Houston's airports to
Galveston's
cruise terminals.
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In
Hindsight, you have to wonder what the so-called
smartest guys in the room were thinking. Maybe
they were former Enron executives. Ouch.
They call Houston the Space City, but given the level of
stupidity involved, maybe the nickname references the empty space
in our leader's brains. Not once in eight years
did anyone discover a single advantage of using Bayport
over Galveston. Meanwhile, I have a secret wish. Oh, how I would have loved to ask
George Mitchell what he thought about the Bayport
collapse. That would be so delicious.
The cruise ships
were Mitchell's master stroke, but he also deserved
serious credit for reviving the hotel industry. Citizens of Austin, Dallas and San
Antonio love Galveston! The chance to escape the heat
and hit the beach prior to their cruise is a very appealing
option.
I might add that even Houstonians have learned to try
the hotel option. Marla and I have stayed down in
Galveston on several occasions.
As Mitchell hoped, Texans
learned to come early
and stay overnight at hotels like the Tremont, the
Harbor House, and others nearby. In addition to
the "400 Yards" walking benefit, there are so many
things to do. A day at the
beach, a visit to Moody Gardens, seafood on the Strand.
However, the biggest advantage is the dramatic reduction
in wasted time. On Departure Day, well-rested
passengers can leave their cars safe at the hotel, walk
a couple blocks, cross Mitchell's bridge and laugh at all
the cars stuck below. If they leave early, they
can avoid long
registration lines and head straight
to their ship.
A
newspaper article in Galveston Monthly
commented on Galveston's rebirth.
"Following
the economic problems of the 1960s, a massive collective effort would be
required to fully rescind Galveston’s fragile history
from the brink of obliteration. Continuing the forward progress made
on the Strand in the 1970s, the name that would
ultimately define Galveston in the 1980s was one that
conjures sincere affection and deep respect
in the hearts and minds of local residents—George P.
Mitchell.
While he did not discount the value of the
Seawall and its attractions, Mitchell’s faith in the
city’s future was grounded in the potential of the
historic downtown known as the Strand. Mitchell's unbridled enthusiasm for
restoring this area to prominence was prompted by a deep love
for his hometown." -- Galveston Monthly
Who but
George Mitchell had the power to create a "massive
collective effort"?
Thanks to a massive influx of tourists, today Galveston is free
from Houston's large shadow.
A major symbol of Galveston's rebirth
is the Tremont House. In 1981 the Mitchells
purchased the aging building and restored it to perfection. They timed the 1985
hotel reopening to coincide with
the return of Mardi Gras to Galveston. What an
important moment that must have been for the Mitchells.
Galveston was so full of joy, even the missing ghosts
returned for the party.
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This has been the Tale of Two Cities.
What goes around comes around. The
Great Storm gave Jesse Jones the chance to
rob the shipping industry from Galveston.
George Mitchell returned the favor by luring
the cruise industry to Galveston. It took 100 years, but thanks to George
Mitchell, the man who turned the tables on
Houston, Galveston was able to get the last
laugh.
In
the process Galveston regained its momentum and purpose.
One million tourists per year. Amazing.
The success of Galveston's tourist industry augurs a
bright future of economic prosperity for
this once beleaguered island. Galveston is already America's
fourth largest cruise port. Who knows, as Texas
continues to prosper, Galveston may someday become the largest.
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