|
the hidden hand of god
CHAPTER
FIFTY ONE:
SATURDAY NIGHT FEVER
Written by Rick
Archer
|
|
Tuesday, JANUARY 3, 1978,
the disco years, age 28
A STARTLING REPRIEVE
|
|
Lance Stevens sent me packing in mid-December with a "don't
call me, I'll call you" dismissal. As a result, I
did not go anywhere near his studio for the remainder of the
month. Consequently I did not have the slightest idea
that his phone began ringing off the hook over the final two
weeks of December. "I'm calling about Disco
lessons..."
Most people would have been thrilled, but not Lance Stevens.
He resented the constant interruptions. Stevens was an
excellent Ballroom instructor who had a thriving private
lesson business. However, he was also an angry, bitter
man who possessed perhaps the worst public relation skills I
would ever witness. Nevertheless, thanks to an
incredible piece of good luck, Stevens was about to succeed
in spite of himself thanks to the unexpected appearance of
Saturday Night Fever shortly before Christmas.
On Tuesday, January 3, Lance Stevens left a message on my
answering machine to say I had a class this coming Friday
night, January 6. I was stunned. I had just spent the
past three weeks deep in mourning over the expected loss of
my much-cherished chance to teach dance lessons. So
did I leap for joy? Not exactly. Considering the
brevity of the message, I had no earthly idea of what
awaited me. Quite frankly, I expected another line
dance class of
5, 10, maybe 15
students.
Imagine my surprise to walk into a room with 70 students.
Welcome to the Magic Carpet Ride.
|
|
Saturday Night Fever
was just as much a fluke as my
accidental dance career.
Every once in a
while a movie comes along that no one expects much
from, but becomes special anyway. People point
to Casablanca and It's A
Wonderful Life
as famous sleeper hits. In similar fashion,
Saturday Night Fever
became a smash hit
despite its low budget. As Director John Badham put
it,
Fever was little more than an
afterthought, a warm-up effort to keep Travolta busy
while waiting for Grease, the main
event.
Robert Stigwood was a big-time
music mogul who represented the Bee Gees, Eric
Clapton and The
Who. He was also a heralded Broadway producer
with Jesus Christ Superstar to his
credit. Stigwood had recently broken into the
movie industry with Tommy, a
highly-successful musical based on the rock
opera album of the Who.
Following a strong
hunch about John Travolta, Stigwood bet the farm by
signing this emerging TV star to a three-movie
contract for a million bucks. Stigwood had a reason to pursue
Travolta. He owned the
movie rights to Grease, currently the
biggest hit on Broadway. Travolta would
be perfect for the lead role. Which of course
was true, but Stigwood hit a snag. As the ink
dried on Travolta's big contract, to his dismay
Stigwood had forgotten about a clause that prevented
him from making the film until Grease,
the longest-running hit in Broadway history, ended
its run. Uh oh. Big problem.
Stigwood got
lucky. Maybe even Supernatural
lucky. At the exact moment Stigwood got the
bad news, an assistant dropped off a magazine article
about teenage Disco dancers in Brooklyn whose lives
revolved around a moody dance stud. Aha!
Stigwood recognized that Travolta would
be perfect for this role and it would keep him busy
until Grease became available.
However, Stigwood did not want to invest too much
money in this long-shot movie. So how did this unheralded,
under-financed afterthought become a mega hit?
Despite low
expectations,
this hard-hitting
tale of directionless
youth
packed quite a punch.
Thanks to a brilliant performance from John Travolta
as a young man from the wrong side of the tracks
looking to become somebody, this so-called B-movie
caught the world by surprise.
In Hindsight it
is clear Robert Stigwood caught one lucky break
after another with Saturday Night Fever.
The perfect timing of Nik Cohn's magazine article appearing on
his desk, Norman Wexler's superb script, and the
mystical ability of the Bee Gees to write five smash
hits in one weekend suggests there was a special
light shining on this project.
|
|
|
However, Stigwood's
luckiest break had to be the inclusion of John Travolta.
Give Stigwood some credit. He was the guy everyone in
the industry laughed at for handing 'Vinnie
Barbarino' a million dollars. But no one
was laughing now. Not only did Stigwood see
Travolta's potential right from the start, he also
saw the potential of Grease to be a
mega-hit seven years in advance.
So, yes, give Stigwood credit for
recognizing Travolta's potential.
But there was also considerable
luck involved.
Stigwood was fortunate to catch Travolta in the
midst of his Brightest Day. It was uncanny how
Travolta was tailor-made for the role as the cocky dance
star. Actress Dinah Manoff had
this to say about her fellow actor.
"There was an energy surrounding John unlike anything I
had ever experienced. It wasn’t even lusting
on my part. It was being in the presence of
something epic. I had never been around a charisma
that was at its peak that way. I cannot describe
it to you. There is no other movie star I have
ever been around who carried the energy John did in
those days with Grease and Fever. And the funny
thing is that John didn't even know how good he was.”
|
For this moment in time, John
Travolta was the brightest star in the galaxy.
He was fortunate to find the perfect script at the
peak of his ability. Saturday Night
Fever would give the Seventies its cultural identity
while establishing John Travolta as a pop culture icon.
|
FRIDAY, JANUARY 6, 1978, the disco years
THE MAGIC CARPET RIDE begins
|
|
|
Ordinarily I should
have had some inkling, right? Nope. Not a clue.
For some perverse reason, the Universe had decided to torture me
by concealing the luckiest break of my entire life till the last
possible moment.
To be honest, I was
actually in a bad mood when I walked in. I did not like
Lance Stevens. I did not like the way he had sent me
packing in December. I did not appreciate his perfunctory
answering machine message. So, out of spite, I was in no hurry as I drove
to the studio on Friday, January 6. Arriving a mere 5
minutes before the start of class, Lance Stevens was apoplectic.
"What the hell
is wrong with you, Archer? How dare you show up at the
last minute! You pull a stunt like this again and you
can kiss this job goodbye. Now get to work."
As Stevens chewed me
out, I was stunned to
see an enthusiastic crowd of 70 students awaiting
me. Now I understood why Stevens was so
worried. 70 students! Oh my God! Where did all these
people come from? I could not help but think
back to the 5 students in my final December class.
I
could have sworn Disco was dying.
What in the world is going on here!?!
70 people made for
quite a crowd. However, I was not intimidated. Although I had little knowledge of social dances
such as Swing, Country, Ballroom, and Latin,
I suppose I was better prepared to teach this particular
class than any other teacher in Houston. In addition to
three years of experience as a student during the Lost Years, I
had spent much of the past year teaching Disco line dance
classes. For this reason, I was not fazed in the least. Let's do it! My first class was sensational. We all thought we were the next John Travolta. Too funny.
|
After the class,
Lance Stevens came up to me. "Do you understand you
also have two other classes starting next Monday and
Tuesday?"
My
eyes widened. Two classes next week? Surprise,
surprise. What is
going on here?
"I'm confused,
Mr. Stevens. I thought tonight's Courses a la
Carte
class was my only class."
"Well,
you're wrong. In addition to tonight's class, you
have two more classes starting next week. Will you
be there or do I need to find someone else?"
I stared in
astonishment. This guy did not have even have the
courtesy to ask in advance. But I was not about to
argue. I wanted to teach these classes.
"You have
nothing to worry about. I will be here Monday and
Tuesday. Thank you, sir."
"There are a
bunch of people in both classes, so don't miss it.
And don't be late."
After receiving
further assurance I would be there, Stevens turned and
walked away. I did not know it at the time, but
Stevens would keep adding classes. By the end
of January, I had 5 classes with a sum
total of 250 students. Unbelievable.
|
Before we get rolling
with the story of Saturday Night Fever, I would like
to backtrack to a story from my childhood. We all have unanswered
questions. My father is at the top of my list. He is
without a doubt the great mystery of my life.
Up till age 8, Dad was
my best friend in the world. That is why I have never
understood why the man abandoned me after the divorce. Our
relationship began to deteriorate during that awful year leading up
to the divorce. My father was really mean to my mother.
I took her side because I thought he was being a bully (which he
was). Maybe that's why my father turned on me.
The issue over St.
John's deepened the rift. My father was convinced that sending
me to an elite private school was a complete waste of his
hard-earned money. First he resented me for sticking up for my
mother. Then he resented me for being such a serious behavior
problem at my current school that the
psychiatrist had to get involved. Now in order to get his
divorce Dad had been coerced into sending me to this expensive rich
kid's school. In his mind, because I dropped the ball with my
emotional problems, he was forced to foot the bill.
To say the least, my
parents did not part on good terms. My father's mistress had
something to do with that. However, I guess Dad
managed to forgive me somewhat. Following the August 1959
divorce, I saw my father every other weekend without fail for
the next four months. Then something
terribly awkward happened that first
Christmas. I was 10 years old.
Here we were alone together in his apartment. We were full of seasonal cheer, just Dad,
me and the Christmas Tree.
Under the tree was an enormous
gift-wrapped box. I looked at Dad and he nodded. I ripped open the paper
to discover my father had bought me a
gigantic erector set complete with some kind of fancy electrical motor.
This was a very expensive gift. It came in a heavy metal box so large I could
barely lift it. Dad was extremely proud of his gift.
I have a hunch this was the kind of gift he had coveted when he was my age,
but of course never received because his mother was so poor.
|
|
|
Dad beamed at his lavish present. Being an electrical engineer, this erector set was right up his alley.
As for me, I gulped. I had never tried this sort of thing
before and wasn't sure how I would I do. But I kept my
insecurity
to myself. When I hugged my father and
thanked him, Dad looked at me with a
huge smile.
"Why don't we build
something, son?"
"Well, sure, of
course, Dad, let's build something!"
For a moment there, it
was just like old times. Dad could not wait to build
something neat with his son. That would make this his best
Christmas ever!
I was beside with myself with happiness. I missed my father so
much lately. I watched hopefully as Dad took out the list of projects and looked it over. He immediately suggested
we build a drawbridge so we could take advantage of that fancy motor.
I wasn't so sure about this. My father's idea seemed a little
ambitious. I was thinking the beginner stuff on the first page was more my
speed. But Dad insisted.
With a huge lump in
my throat, I took out some of the parts and stared at the
picture.
When I saw how complicated those drawbridge instructions looked,
I had a very bad feeling about this. However, if Dad said
I could do it, then I would give it try.
|
The drawbridge had
elaborate instructions. Dad said all we had to do was follow
the instructions. What could be easier? Dad handed me
the tools and worked with me for a while. I was game, but
didn't do very well. The instructions made no sense. As I had feared, this project was
way over my head.
I suppose it took about
15 minutes for my father to realize how totally overwhelmed I was.
At that point,
Dad got the strangest look in his face. He stared at me in
disbelief. When I saw his pained
expression, I gulped. I was almost certain I
knew what he was thinking.
I firmly believe that when my father was my
age, he
had the talent to build stuff like this without anyone's help.
So why couldn't his son do it?
Dad's frown
deepened. He could not believe
how inept I was, especially when compared to his own immense
natural ability at mechanics. At that moment,
something terrible snapped in the man. I could see it in his
disgusted expression. It saddens me to say this, but when he began
shaking his head, I believe his bitterness at being stuck paying
all this money to a private school welled up. Lord have mercy,
his own son could not even build a
goddamn drawbridge. Dad had just discovered his son had no
mechanical ability. There would be no son following in his genius
footsteps, would there?
Dad set his coffee down
and wordlessly studied me in disbelief.
His face was crestfallen. What a
disappointment I was to him. How could I possibly be his
kid? And even if I was his kid, my value had plummeted.
At best, maybe someday I could get a job pulling bubble gum off
theater seats or something noble like cleaning public toilets.
Impatient, Dad
snatched the tools out of my hands and began to build the bridge
himself. Dad told me to watch carefully and he would
show me how to do it. Then I could do it again by myself tomorrow after
he took me back to Mom's apartment.
Yeah, sure, Dad.
Sick with self-loathing due to my incompetence, I retreated in shame
to the corner and said nothing while my father took over.
|
|
|
With the sparkling
Christmas tree as our backdrop, Dad got down to business right there on the
carpeted floor of the
living room. The happy smile on his face said it all.
It was the same smile he had whenever he used to work on his giant
train complex in the attic of our former home. The moment he stuck his tongue out the
side of his mouth, I knew he was in 'The Zone'. Sticking his
tongue out was Dad's characteristic signal that he was locked in.
I noticed Dad did not bother with the instructions. One look at
the picture was enough. I was incredulous... not even a second
glance! I was forlorn. Why didn't I have his talent?
How would I ever make him proud of me?
Dad was in another
world, so I stayed silent lest I interrupt his reverie. The entire time I did
not exist. Despite my sadness, I smiled at seeing how
happy Dad was. I had never
seen him look happier. Dad was probably reliving some of his
own boyhood memories. I marveled at my
father's immense talent. Building that drawbridge came so effortlessly to him, I was reminded
again of the good old days when
Dad built his gigantic electric train complex.
Dad was a born engineer.
|
Three hours later, Dad
finished. It is
a good thing I paid close attention as he built that drawbridge.
Little did I know this would be the last time in my life I would ever see my father display his
amazing ability.
I have to hand it to
Dad. The completed drawbridge was a magnificent structure.
It was huge. Hit a switch and
the drawbridge went up and down. Dad was so proud of himself.
This is what he was capable of. He
looked at the bridge and beamed with pride. Then he looked at me and frowned.
In Hindsight, it is
clear my father was being selfish. He wanted to work on
something that would interest him. So much for the nurturing
gene, right? I had zero mechanical ability and he had zero
empathy. You want to know
something sad? If it took my father three hours, that in itself should
explain how complicated this project was. This
same guy had the talent to build cranes capable of launching rockets
to send
astronauts into outer space. And it took him three hours to put
this together!! Would it have been so tough to cut me some
slack, to try to make me feel better? I never had a
chance, did I? But I was so young, I did not know that, so
I blamed myself!
Not once did my
father bother to
reassure me. Not once did he suggest that perhaps this had been a tough place to start. My father
was so brilliant, he just automatically assumed that because he
could do it at my age, I should be able to do it too. Instead he
took another long look at me and his smile switched back to the frown. I got the message. I had failed him. I wasn't good enough.
When I went home that night, I was
totally
ashamed of myself.
Over the years I have
asked myself many times if my
father wondered if I was truly his son or not. Sad but
true, there is a
strong possibility that disturbing thought passed through his head
on
Christmas morning. However I seriously doubt my mother was unfaithful. The marriage was strong when I
was conceived. Besides, I look just like my father in pictures
taken at comparable ages. But I can understand his
disappointment. When it comes to academics, I am top-notch,
but mechanical things have baffled me my entire life. I
truly do not have an ounce of mechanical ability. If my bike
chain comes off, it might take me an hour to figure out how to get
the chain back on. Same thing with changing a flat tire. I hate to say this, but whatever
skill my father had
was never passed onto me. Dad had trouble accepting that. How was it possible that his
son did not have one bit of his limitless mechanical ability?
|
JANUARY 1978
THE ONLY GAME IN TOWN
|
|
I hope my
Readers will pardon the interruption. No doubt you
wonder why I shared this story at such an odd moment.
Two reasons.
Mark
Twain once said the two most important days of your life
are the day you are born and the day you find out why.
As I stared at those 70 students,
I had the most uncanny feeling that I had just
discovered my purpose in life. I did not know this
for sure, but what I did know was this moment felt like
the culmination of all those amazing Stepping Stones
that had led me to this crazy development.
I also thought
about my father. He was so disappointed by my lack of aptitude.
What a shame he abandoned me before realizing I was actually very
similar to him, but that my interests lay elsewhere. Although it
is true that I have no mechanical ability to speak of, I did inherit his
intense curiosity. In case my dear Readers haven't already figured
it out, I am seriously analytical. Born with a giant Question Mark
in my head, in that regard I have my father's mind of an engineer.
If something strikes me as strange, I am not comfortable just knowing
that something works, I have an inexhaustible need to know HOW it works
(unless it is mechanical, of course). I am careful not to jump to
conclusions, I must have proof, evidence, theories, hypotenuses, and I
must exhaust all possibilities before I make my decision. So, yes,
while it is true that I don't care how a flashlight works, I possess an
obsessive need to understand the nature of Fate. For that reason,
I could not allow this class of 70 people to leave the building without
digging a little deeper. Given my certainty that Fate was
unfolding right before my eyes, I was desperate to gather information to
support my belief
After Stevens
informed me of my two upcoming classes next week, I noticed a group of seven people hanging around.
Apparently they had met in class and struck up a
conversation. Curious to better
understand why so many people had shown up for tonight's
class, I asked what had brought them here tonight.
Everyone said the same thing. They
had all seen the movie over the Christmas Holidays and the dancing
knocked their socks off. On the spot they
decided to make Disco lessons their New Year's
Resolution. That made sense.
I knew this had to
be related to Saturday Night Fever.
However I was still shocked to see the movie had made this kind of
impact.
"So,"
I asked, "what brought you to this particular studio?"
I
got three different answers. Two couples said they had
come across a Courses a la
Carte catalogue and saw the listing for my class.
They figured
'Stevens of
Hollywood' was as good a place as any. A third
couple said someone who was signed up for the class had
invited them to come along.
"You didn't sign up through Courses a la Carte?"
"No,
it was word of
mouth. However
we did phone ahead. We got the number for this
studio out of the
phone book. Some man told us we did not need to
register. We could just show up and pay at
the door."
The
response of the seventh person threw me for a loop. He
said, "I saw the movie and wanted to take lessons, so I got
out the Yellow Pages and called several studios. None
of the studios had a group class to offer."
None of the other studios had a class? That did not
make sense.
"How many studios did you call?"
"Five. They all said the
same thing, they had no group class scheduled.
Instead they offered to sell me a private lesson
package. But I don't have the money for that.
So your studio was next on the list. I called here
and some guy said they had a class for $23. The
price was right, so here I am. Hey, buddy, be
happy. Sounds to me like you're the only game in
town."
The
only game in town? What the heck is going on?
Throughout January, this conversation was duplicated so many
times that I eventually began to believe this was the reason
I became an overnight success in
January
1978.
This, of course, was a fluke of the highest magnitude.
What could account for this bizarre development?
Obviously Saturday Night Fever was responsible
for inspiring unprecedented interest in Disco dancing in
record time. But how did an unknown dance teacher end
up with so many students?
Did I have a
sterling reputation? No. No one had ever heard
of me.
Did I work at
a successful dance studio? No. The place was
completely deserted until the movie came along.
Did the studio
advertise like crazy? No. Not a cent.
Was I
brilliant as a teacher? No. I was an
inexperienced rookie. I barely knew what I was doing.
Fortunately, one need not be a brain surgeon to explain line
dancing.
Did Lance Stevens
give me training? No. Stevens despised Disco.
There was no
one to explain the finer points to me. I was completely
on my own. Fly or die, sink or swim.
Was I a great
dancer? Not really. I was barely better than
many of the
students I taught. Some were even better than me.
Did I have anything
going for me? Hmm. People said I was funny.
I guess that would have to do for the time being.
|
|
So what was
the explanation? To be frank, at the time I did not
have the slightest idea. All I knew
was that I had 5 students in December and now I had 250
students in January. My students were offering
clues such as 'The Only Game in Town', but I was so new
to the dance business, everything was just a blur.
Besides, I was working two jobs Monday through Friday.
To be honest, I was too busy
in January to figure it out completely. So I did the
next best thing... I relied on my Intuition.
And what did my
Intuition say?
Fate.
Timing is everything. Right place at the right time.
When Fate is involved, anything is possible. I was
convinced the Hidden Hand of
God was the best explanation for why I stood alone in
January 1978 as
Houston's only Disco instructor.
|
JANUARY 1978
THE SURPRISE EFFECT
|
|
As usual, the
suspense of this moment is missing because the Reader
already knows about the happy ending. However, at the
time no one bothered to inform me where this path was
headed. As a result, I worried constantly that
something bad was going to happen. Let me add that I
had every right to feel this way. The last time I had
been this excited, Graduate School had turned into the worst
experience of my life. The irony, of course, is that I
failed miserably despite possessing actual talent. Now
I facing another challenge that I was desperate to succeed
at, but I had no experience and just the barest amount of
talent. Every time Stevens threatened to fire me, he
meant it. I walked on pins and needles around the man.
Plus there was so
much Weirdness involved. Why me? Why was I the
only Disco teacher anyone had knowledge of? I was
completely in the dark. I knew something
very, very strange was going on, but where was it headed?
I could not help but recall my despair last December when I
thought I had reached the end of the road. Although I was
incredibly excited to be teaching five nights a week, I was
also
terrified it could all be taken away from me at any moment.
Although I was fairly sure my sudden
good fortune was no accident, given how precarious my job
security was, how could I know that a happy ending awaited? As I write this story, there
is
absolutely no doubt in my mind that the strange
circumstances that jump-started my dance career was
God's Will. But I did not have the luxury of that
certainty in the beginning. So I made a decision.
In a practical sense, the best way to keep my job would be
to better understand what brought me here in the first
place. As time
passed, I was able to identify
three secret
advantages to better explain my overnight success.
Let's start with the 'Surprise Effect'.
Monday, January 9, was a repeat of my Friday
class. This time we had 50 students. Tuesday was
more of the same time. This time we had 40 students.
Bewildered,
at the end of the Tuesday class I decided to ask Lance
Stevens what was going on.
"Mr.
Stevens, I'm
confused. I get that
Courses a la Carte
brought all those students to the studio on Friday, but where did
all these Monday and Tuesday students class come from?"
"Tonight's
students
were people who called the studio over the Christmas
Holidays. You obviously don't know this, but I
have a strong reputation in the dance business."
It took
every ounce of my self-control not to laugh in this
face. That said, I was proud of myself for keeping
my opinion to myself. If there was one thing I had
learned at Colorado State, do not contradict a person
who has the authority to hurt you. That said,
Stevens was completely wrong. Stevens
believed people flocked to the studio due to his incredible reputation. Don't be ridiculous. Stevens mostly
taught private Ballroom lessons. Due to his
negativity, Stevens' largest group class never
exceeded 20 students. For that reason, I pegged his
weekly attendance at 100 students. So much for his
amazing reputation.
|
To be honest, I doubt
seriously Stevens ever quite figured out what was going on.
As for me, I was so obsessed, I looked
for answers night and day.
Stevens was right about one thing.
The studio phone rang all the time.
Things snowballed from there.
In
mid-January Stevens added two more classes. By the
end of January I was teaching
all five weeknights. Lo and behold, I had 250 students.
That was strange enough, but things got even
stranger due to rumors that I was the
only Disco teacher in the city. My mind
worked overtime.
How could I be the only teacher
in town? What about the 100 professional
dance instructors who worked at Houston's other 20 studios?
It was their
business to teach dance, so why wouldn't they offer a
class to compete with mine?
What reason could explain why none of Houston's
professional teachers
bothered to offer Disco lessons in January?
It took a while, but I finally figured it out.
During the Christmas Holidays
of 1977, I
doubt there was a single person in Houston...
or America for that matter... who had any idea Disco
was about to rise from its coffin. Since the movie's
December debut
was totally unheralded, the World of Dance was taken
completely off guard. That included me.
|
|
|
Let's say I'm an old
prospector who is intrigued by a tapped out gold mine.
Everyone else has abandoned this place because it has been ages
since any trace of gold has been spotted. I have the place all
to myself. One day I am
wandering around and there is a significant earth tremor. I get
knocked down and the rumbling shakes up all sorts of dust.
Once the dust clears, I notice something shiny has been uncovered in
the wall. Because I was too stupid to leave the mine like
everyone else, I have just struck gold. Or, put another way,
because I was too stupid to give up on a dying music format like
everyone else, I was the last man standing when Saturday Night Fever
magically brought Disco back to life.
When the movie
debuted in December 1977, every Ballroom dance studio in the
city was caught completely flat-footed.
If someone looked in the Yellow Pages and called a Houston dance studio for
Disco lessons, they would have been told no classes were currently
offered. The same was true for the professional dance
instructors. Like I said, Disco was a dying genre. Due
to lack of interest, they had concluded long ago there was no money
in Disco.
It may be hard to believe, but there were no
January Disco classes scheduled at any Houston dance studio
except Stevens of Hollywood.
Since the
professionals had turned their noses on Disco dancing, that meant
some klutz named Rick Archer was the only person minding the store when the
Disco Avalanche hit.
This rather
bizarre development was responsible for the Surprise Effect.
|
|
To
better understand the 'Surprise Effect',
the 8-year Disco Era can be
divided into two phases.
Prior to
Saturday Night Fever, Disco Dancing
consisted of Free Style and Line Dancing.
Was there any partner dancing during Act One? No.
Partner dancing had been popular in the Fifties.
However, in 1960 'The Twist' had sent Sock Hop Swing
into a lengthy oblivion. Until John Travolta came
along,
Partner Dancing had been pretty much
extinct for the past twenty years.
As Disco Dave once lamented, "There
is no money in Disco!"
Since Freestyle and Line Dancing was so easy to learn, why
pay
money to learn how to shake your booty? There were exceptions
of course... people like me for example... but for the most part demand for
Disco dance lessons was so low during Act One that dance
studios learned not to bother.
As people lost interest in Disco
dancing at the tail end of Act One, every teacher in Houston
could see the writing on the wall. Due to the simplicity of
the dancing and waning interest in the music, there was
zero
demand for dance lessons in December 1977. So what was the
point of scheduling a group class for January 1978? Now
that every teacher had written
Disco off as a
lost cause, offering a group class in January was the last thing on
their mind. Part-time teachers like Becky and Rosalyn had
already moved onto other things while professionals like
David learned the hard way that teaching Freestyle and
Line Dance was an unprofitable waste of time.
Meanwhile, my star was rising at the same time
the veterans of Act One had more or less turned their back. So when Saturday Night Fever
came out of nowhere in late December, every dance professional
in Houston was caught flat-footed. Although
expensive private lessons were available, not one dance
teacher in the city other than me had an inexpensive group class ready on
Day One.
|
So perhaps some Readers think I belabor
this point too much. Maybe so, but let me explain why
I think the 'Surprise Effect' is important.
I had just
spent three 'Lost Years' learning to dance. Not
only did I acquire a certain competence as a dancer, in the
process I watched how four different instructors explained
the footwork. In addition, I had spent most of 1977
teaching line dance classes at three different locations.
As
a result, I was the BEST-PREPARED TEACHER IN THE CITY OF
HOUSTON to meet the unexpected challenge of a huge class on
Day One of the Saturday Night Fever
phenomenon.
Teaching my
first class without even a hint of nervousness, it dawned on
me that those so-called Lost Years had a secret purpose all
along.
I am serious
about being the 'Best Prepared'. Could Lance
Stevens have done a better job? No. Or Becky? Or
Dave? Or Rosalyn? Or even Patsy Swayze? No! I
was better than all them because I was entertaining as well
as totally prepared. These students were not 'Serious
Dancers' looking to understand the mysteries of 'Step-Ball-Change',
they just wanted to get their feet wet and have a little
fun. Now, if it was just 10 students, sure, your
typical serious instructor would have done just fine.
However, the presence of 70 people changed the dynamic.
These people did not require a Master Teacher, they needed
someone to turn the class into a laugh-fest party.
Good grief, Dr. Fujimoto was right all along! I was
not cut out to be a therapist, I was a born raconteur.
I had the natural ability to use laughter to loosen up a
huge audience and invoke fun into the process of learning to
dance.
But here is
the Weird part. Not only did I 'peak' at the
perfect time to handle the Tidal Wave, I was placed at the
only dance studio in the entire city to offer a Disco group
class. Seriously, why me? Do you realize
how weird it felt to be the only Disco teacher in the whole
city? What would the odds be? Houston's
population in 1978 was 3 million. Out of 3 million, I
was the only one.
|
|
060 |
Serious |
Lucky Break
Coincidence
Synchronicity |
1978 |
|
The Surprise Factor plus being in the right place at the right time makes Rick the
One in a Million Dance Teacher.
The Lost Years Preparation makes Rick unusually effective
right from the start. |
|
JANUARY 1978
THE SPOTLIGHT EFFECT
|
|
In addition to the
Surprise Effect, equally important was the Spotlight Effect.
Okay, so Rick Archer is the only game in town.
With the
professionals blindsided by the arrival of Saturday Night
Fever, for the first month I had the Gold
Mine all to myself. So what?
No one knew I existed!
So how did 250 students find their
way to my January Disco classes?
The reason I
became instantly famous was Courses a
la Carte (CALC).
For this story to
make sense, let's recall my original visit to Stevens of
Hollywood two years earlier. In January 1976 I visited
this studio to take Roberta's line dance class. In
that chapter, I explained CALC was a catalogue that listed
classes of interest to adults... computer programming,
conversational Spanish, karate, auto repair, you name it.
It is important to
understand that CALC was probably the only program of its
type to offer a Disco line dance class in January 1978.
Competing programs such as the JCC and the
University of Houston Sundry School no longer
offered a dance class in their catalogue due to dwindling
attendance.
In other words, when
the movie came out, no one else in Houston benefitted from
any sort of public advertising BUT ME.
|
|
THE LOST YEARS |
052 |
Suspicious |
Lucky
Break
Cosmic
Blindness |
1976 |
|
Roberta's strange decision to let Rick take over her Courses a la Carte
line dance class awakens his
interest in teaching a line dance class someday. |
|
|
In 1975 Courses a la
Carte had reached out to
Lance Stevens
with a business proposition. If Stevens would offer a
Disco line dance class at his studio and supply the
instructor, CALC would supply the students. Stevens
would receive 50% of the proceeds. It was worth a try,
but so far the arrangement had been break-even. Since
the CALC classes were small, the
money Stevens made barely covered the cost of Roberta's
salary. In other words,
"There is no money in Disco."
As a result,
Stevens considered his arrangement with CALC to
be a huge waste of time. The only reason he kept it
around was to bring a few students to his nearly-deserted
studio. Besides, since the class was not costing him
any money, he kept the arrangement intact hoping attendance
would pick up. But it never did. In fact, in the
latter part of 1977 attendance dwindled below the
break-even point for the first time. For this reason, in December Stevens
said he was ready to cancel the class. Why keep me
around? Stevens did not like me.
Plus he assumed the mediocre attendance reflected on my lack
of talent. In addition, he was irritated that he had
actually lost money on the class. Stevens was serious
when he said he was going to cancel the class. Except
for one thing. By the time he called the CALC office, their January 1978 schedule had already been
printed and distributed. Too late to turn back now.
As a result of waiting too long to
cancel,
Stevens got lucky beyond his wildest imagination.
His studio had THE ONLY ADVERTISED DISCO CLASS IN
THE ENTIRE CITY AS OF JANUARY 1, 1978.
So how did
the Spotlight Effect work? Courses a la Carte advertised in two ways.
It had a mailing list which sent catalogues to everyone who
had ever taken a class from CALC.
In addition, CALC distributed catalogues at
businesses across the city such as restaurants, grocery
stores, convenience stories, drug stores, book stores and MOVIE THEATERS.
Let's say someone saw the movie in December.
Afterwards, they said to themselves, "Gosh, the dancing in
that movie sure looked like fun. I think I'd
like to take a dance class after New Year".
As the
viewers filed out after watching John Travolta perform his
magic, many of them had already decided to make dance
lessons their New Year's Resolution. Lo and behold,
they spotted a CALC catalogue in a rack on their way out the door.
"Let's
look at that catalogue and see if there is a listing for a dance class.
Look,
there is a class being offered at place called Stevens of
Hollywood. Let's give them a call."
Meanwhile, there was no
competition. I imagine there was a neighborhood Disco
course here and there, but only a smattering of people would
have known about it. Meanwhile my class was being
broadcast
CITY-WIDE
throughout December by CALC. Thanks to a hypothetical
Spotlight beamed into the night sky, it was no wonder my
January classes were enormous. Courses a la
Carte was the next best thing to the Star of
Bethlehem.
This fortuitous development
funneled countless students
to our door in January. Now we know how a nowhere place like Stevens of Hollywood
magically became Ground Zero for Disco lessons in January.
What an incredible Cosmic Joke! And, because I worked at the only dance studio in Houston
currently offering
Disco lessons, I became the only game in town.
Here again,
what were the odds? In a city of 3 million, I was the only dance
teacher to instantly benefit from this totally unexpected cultural
phenomenon.
|
JANUARY 1978
THE MEDIOCRITY EFFECT
|
|
I understood that my insane good luck to be first in line
had much to do with the Spotlight Effect and
Surprise Effect.
However, those two factors did not totally explain why my
January classes were so successful. Nor could I claim
my entertaining personality as the answer. Sure, I
could tell jokes on Night One, but at some point I needed to
know what I was doing. I owed my
success to two reasons. One was a secret that I will
save for the next chapter, the
other was the 'Mediocrity Effect'.
Truth be told, I had no business being a success in a
profession for which I had little natural ability. It
is one thing to win a contest where only one person is
competing.
However, I would be a serious underdog when the pros began
gunning for me in February.
Once people began to compare me to teachers
with legitimate dance talent and experience, what chance did
I have of keeping my lead? In sports, any team can get hot. But
ultimately the better team wins in the end.
Talent beats Luck.
Or maybe not.
When Fate is involved, anything is possible. I n February I defied the
long odds and kept my lead. I was still ahead at
the end of
March. This continued all year long. By the end of 1978, I was
so far in the lead I couldn't even see the people
trailing. This was a mystery to me.
So I asked myself,
"How
the heck did I do that?"
I decided the answer was Fate.
What other answer could there be? In
Hindsight, of course 'Fate' was the best answer.
But there was also a very subtle factor working in my favor.
I accidentally discovered how to turn a handicap into an asset.
Who succeeds
in this profession? Someone like John Travolta. A hot
shot dancer like John would surely be a
success. Popular. Handsome. Great dancer.
Loves attention.
Charismatic. Loves to
perform and show off. Born
leader. Babe magnet. Wins dance contests.
Everyone loves a winner.
|
|
By comparison there's me, a
loner with limited social skills, a klutz with limited dance
skills. Thrown out of Graduate School for my inability to relate to
other people. Lacks confidence, lacks an outgoing personality. Moody, prone to depression.
I think I'm ugly. Scared to death of
rejection. No natural dance ability. Would not dream of
entering a dance contest. So shy it took a three year Dance
Project to find the nerve to dance in public. Virtually no
teaching experience. No money. No connections. Babe magnet? Hardly.
At the moment my Epic Losing Streak stood at 14 years and
counting.
Guess what someone wrote in my high school
yearbook? "Least Likely to Succeed."
I'm just kidding. In reality, no one said that. However, if someone had actually bothered
to sign my yearbook, that is probably what they thought. Nevertheless,
here I was one year later maintaining a steady lead over
people more qualified. As I stood at the pinnacle of
my profession, I had my Secret Weapon to thank...
The 'Mediocrity Effect'. Okay, I confess I write
somewhat tongue in cheek.
Let's not forget my gift of gab, a talent usually reserved
for politicians. However there is also a kernel of truth in what I say.
Let's
have some fun with this. Let's divide all potential
dance students into two categories, Nerds and Hotshots. During Act
One,
the Hotshots dominated. Dancing
came easy to the Hotshots in high school and that confidence carried
over into the early Disco years. Meanwhile, who did not participate in Act
One? Nerds. Due to poor dance experiences in
high school, the slow learners decided Disco was best left
to people with dance ability. So why didn't they try
harder? In Act One, Disco was not popular enough to
bother investing the extra time necessary to join the Hotshots.
It was easier to find an activity more suited to them.
As for me, it took an Act of God to get me to hang in there.
Hmm. 'Act of God' is an expression we use casually.
However, in my case, I mean that with all my heart.
Here in Act Two, there were two major changes. The
first change was related to the immense popularity of the movie.
The other change will remain a secret for the time being,
but Readers are invited to guess. Due to Travolta's scintillating dance performance,
everyone wanted to get on the dance floor and be like John.
His charisma was so powerful, Travolta got people interested
in learning to dance who had never been interested before.
Yes, the Nerds, a category that includes me. Due to the astonishing energy
surrounding this nationwide sensation, this time the Nerds
were more invested in joining the fun. Better yet,
these slow learners had me to serve as their champion.
My students were amazed to learn
I was the only Nerd in history brave enough to keep
trying until the barrier was crossed. That made me the
perfect
teacher for slow learners. Bring me your lame and
crippled.
So who qualifies as a Nerd? People
who think too much. Analytical people. People
whose brains get in the way of their feet. People who
need each dance step described in the most logical,
most easily digested way possible. Although Hotshot
dancers love to ridicule slow learners, there is no reason
to feel sorry for people burdened with this handicap.
As it turns out,
Nerds actually do pretty well in other
walks of life.
Doctor. Lawyer.
Professor. Engineer. Stock broker.
Accountant. Computer analyst. Scientist.
Administrator.
|
Who succeeds in difficult, high-paying professions?
Analytical people with persistence. And who were my
students? Analytical people with persistence.
And who has enough money to take my class over
and over again till they got it right? Analytical
people who make lots of money. And
why did I succeed where more talented dance
teachers failed? Because I was a
card-carrying Nerd who not only spoke the same language, I was infinitely sympathetic to their plight.
Since gifted dancers never
think about their feet, sometimes a good dancer has trouble
explaining how a move works. Although there are
other dance instructors who
can explain things
just fine, but not many. For example, neither Black
Jack nor Phoney Baloney Henry could explain footwork
worth a darn. But the biggest problem is patience. And
even if they are good at explanation, many instructors
lack the patience to bother. Why did Lance
Stevens
become a dance instructor? Because he had a gift.
Because he won dance contests. But his gift was also
his handicap. He despised slow learners. Like
many
gifted dancers, Stevens preferred to teach
people who were a reflection of himself, people who learn
fast, people who don't agonize over every step they
take.
|
Then one day
John Travolta
accomplished something that had not happened since the days
of Fred Astaire. Travolta lured countless people into the World
of Dance who did not belong there. Before Travolta,
slow learners need not apply. But for this one moment
in time, a door opened and a flood of first-time dancers
came through. And guess who was standing there waiting
for them? Me.
Let me add that I popularized a
major innovation: Group classes. Before I came along,
expensive Private lessons were the prevailing business model
of dance studios. As an example, Lance Stevens made
his living this way. Private lessons will always be the
best way for fast learners to maximize their skill.
However, private lessons are not cost-effective for slow
learners. Given that my past experience during the
Lost Years had been Group lessons, I was comfortable with
this format. As a result I found a niche in the World of
Dance that had rarely been tried: inexpensive Group lessons
that targeted slow-learning, overly-analytical dance retards with lots of
money and tons of persistence. So now you know the secret of my success.
My utter mediocrity as a Nerd dancer turned me into the
perfect teacher for the January tidal wave of beginners.
|
|
february 1978,
the disco years, Age 28
the crisis begins
|
|
Fortunately, my
Mediocrity as a dancer was not a permanent condition.
Yes, it make overly-analytical people like me longer
than most, but even a slow learner can get there
eventually. Through constant practice over the
years I acquired the polish necessary to gain the
respect of serious dancers as well as dilettantes.
However, at the start of my career, I did not have the
luxury of time. My lack of experience as a dancer
and a teacher almost ended my career before it started.
A dance
class at Stevens of Hollywood consisted of eight
one-hour lessons stretched over two months. Since
all my classes started in January, my students asked if
there would be any follow-up classes starting in March. One night
in early February a married couple from one of my January-February
classes
pulled me aside after class.
"Rick,
we really
like your line dances and Freestyle moves, but what
really intrigued us about Saturday Night Fever
was the Partner Dancing. Do you know how
to teach partner dancing?
"No," I said, "but if I learn,
will you sign up for my next class in March?"
Big smiles
came to their faces. "Of course we will!
That's a great idea because we really
like the way you teach."
I loved
the compliment, but afterwards I smacked myself on
the head. Good grief, what was I thinking? I
immediately regretted blurting out the offer.
I had just
promised to teach something I had no clue about.
Even worse, I had less
than a month to solve the problem. Caught up in
the moment, this had been an insanely bad idea!
Now what do I do?
|
Immediately
my Readers have a suggestion.
"Hey,
Rick, I have an idea. Why
not find a teacher?"
Yeah, right.
But aren't
you forgetting something?
I WAS THE ONLY DISCO
TEACHER IN THE CITY! This was sort of like the
mind-boggling "Who Created God?" question
that always scares me to death. Who
teaches the teacher when there are no other
teachers? Who was I going to go
to for help??
So you say, "Well, gosh, Rick, just watch someone and
copy what they are doing."
Two problems.
First, I lacked the ability to watch and
copy. My Brain did not work properly with
Monkey See, Monkey Do. That was a skill possessed by Born
Dancers, but not me. Second, who was I going to copy??
There was no Partner Dancing in Houston!!
The Partner
Dancing in Saturday Night Fever was
based on a trend in Brooklyn, New York. Unfortunately, Brooklyn is a
long way from Houston. In January 1978, Disco Partner
Dancing barely existed here.
During the early days of January-February, most of the time there was no one on the
floor who knew how to partner dance. Given
that I had
no one to teach me and no one to copy, I was at a
loss to know how to proceed.
On the other hand, there was great Opportunity. Why
did I said
yes to that couple? Because when I first saw the
movie, I had felt the same reaction. I wanted
to learn how to Partner Dance just as much as they
did. Unlike Freestyle and Line Dancing,
Partner Dancing meant putting girls in my arms.
Given my Epic Losing Streak, I was all for it.
|
|
Only one
problem. Who was I going to turn to? Lance
Stevens? No way. Given his animosity, Stevens was the last person I wanted to ask for help.
So I did the same thing I usually do when presented with an
insurmountable problem... I procrastinated. Very bad move.
But here's the funny thing.
What happens to me every time I avoid doing the right thing?
Fate kicks me in the ass. Sure enough,
that's what happened. On Monday,
February 20, Stevens pulled me aside after class.
His next words froze me to the core of my being.
"I have scheduled
you to begin teaching a Disco Partner Dance class
beginning on Friday, March 3. I expect you to
announce it in all your classes this week."
|
I nearly fainted.
What is this man thinking?!? I had never partner
danced in my life. With panic in my voice, I replied,
"But Mr. Stevens, I
don't know how to partner dance!"
"Well,
buddy, you
better figure it out because I'm getting a lot of calls
and I am telling them to show up on March 3. You have 11
days. I
suggest you go to a club and watch what they
are doing."
With that, Stevens
turned and walked away. Watching him leave, I stood there too sick to move. Aware I only had 11 days to prepare for the most difficult test of my life,
I was overcome by a serious attack of nausea.
My
fledgling dance career was on the line.
|
|
|
|