Morris Fishbein
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Cancer Diaries

Part Five: Morris Fishbein

Written by Rick Archer
September 2013


David Bonello states that Morris Fishbein was a legendary hatchet man who ran medicine for nearly 50 years.  Bonello suggests Fishbein destroyed the careers of many people during his reign of terror.  Bonello believes the damage Fishbein did to the health care system of the time deprived untold numbers of suffering humans any possible chance at a cure.  [ source ]

For this article, I have relied heavily on the work of two men.

Wade Frazier has a fascinating web site A Healed Planet.  Mr. Frazier spent much of his career in the energy field.  From what I gather, he came across several energy technologies superior to what we have today.  At every turn, he encountered cut-throat practices determined to keep the superior technologies suppressed.  I sat up and took notice.  Every story from the energy field sounded just like the stories I have been writing about in the medical field. 

Frazier's stories caused me to think about American business practices in a profound new way.  I now feel far more cynical about how business is practiced in this country than I ever imagined possible. In addition, I have a better idea now the magnitude of the obstacles we are up against in asking for change in America's medical industry. 

Mr. Frazier makes it very clear that the problems I am concerned about like the suppressed cancer cures are merely symptoms of a far deeper problem.  In a business world with regulatory agencies and laws designed to protect the American people, powerful businessmen have found ways to circumvent or handcuff the people charged with enforcing these protections.  Everything Wade Frazier speaks of sounds like a John Grisham novel where juries are tampered with, politicians are bribed, and pro-environment judges are targeted for replacement by 'business-friendly' candidates.  Furthermore, in Frazier-Grisham's world, some businessmen will stop at nothing to suppress their competition. 

Typical methods start with the proverbial "make them an offer they can't refuse".  If they do refuse, then their lives become a living hell. Facing corrupt politicians and ethically-challenged, law enforcement officials, the upstart entrepreneur finds his business under attack.  The problems begin with Media attacks and harassment from regulatory officials.  If that doesn't work, the problems escalate.

Raids, illegal seizure of documents, threats, and trials based on trumped up charges become part of the standard treatment at Stage Two.  If those don't work, then arson, vandalism, threats against loved ones or even a well-placed bullet come next. 

This kind of evil corruption is certainly fascinating in a Godfather or Soprano setting, but Wade Frazier makes it clear this behavior is real and disturbingly common in the American business world.  We like horror movies because they aren't 'real'.  But Frazier makes a compelling point that the Godfather series isn't fiction.

Wade Frazier offers far too many examples for one to discard his Conspiracy theories lightly.  He spent most of his career in the energy field.  He attempted to promote cheaper and more environmentally-friendly energy systems such as cold fusion, an invention which would render fossil fuels obsolete, only to be beaten down time and again.  Although he could never be sure of the identity of his opponents, he assumed they were likely representing an oil industry determined to keep their monopoly intact by suppressing superior energy breakthroughs.  

The problem with Empires is they will stop at nothing to maintain their position on top.  As the attempt to unseat them becomes more threatening, their level of ruthlessness escalates accordingly.  The greater the threat - no matter how wonderful it might be for the planet or the human race - the greater the attempt at suppression.  However, in Frazier's opinion, rarely do they resort to violence. While extreme measures can permanently derail certain free energy threats, these methods are undertaken sparingly as they attract too much attention.  The invisible power brokers have learned that a world unaware of their suppression efforts is their best protection.

Mr. Frazier pains a very dark picture indeed.  Unfortunately, I find myself agreeing with him far too often.

"The dynamics I have seen in energy I have also seen in medicine, particularly in the cancer racket. The more wealth and power vested in any particular industry or profession, the more ruthlessly it protects itself. Every industry and profession has an infrastructure designed to protect itself from competition. How far they take their defensive strategies, and how far they can take them, is dependent on how powerful that industry or profession is. The more concentrated that wealth and power, the more likely conscious and ruthless activities to keep the competition at bay will be seen." - Wade Frazier

I don't envy my daughter and her generation one bit.  I cannot imagine how they will ever dislodge these cold-blooded tycoons at the top who will stop at nothing to stay in power.

About This Article

I based most of my story about Morris Fishbein on Mr. Frazier's excellent analysis of the problems in medicine titled The Medical Racket.  Frazier's analysis of the suppression of alternative cancer cures dovetails closely to his similar analysis of the suppression of 'free energy'.  While the environment of our planet continues to spiral downward thanks to the monopolies that refuse to change to new technologies, people die of diseases like cancer that could have been solved long ago. 

I then stumbled upon Murder by Injection, an amazing treatise on the subject of suppressing cancer cures. It was written by Eustace Mullins.  Mr. Frazier had mentioned this book several times, but it took me a while to realize Frazier had actually based much of his own article on Mullins' book.  Both men are in total agreement about the source of the problems in the Medical Industry.

You may note while reading that you won't see a note for the 'source'.  There is a simple explanation - 90% of the information in the following account is drawn directly from Frazier's article The Medical Racket and the rest from Murder by Injection.

And now, let's take a look at Morris Fishbein.  A careful study of his tactics reveals how our entire medical industry was originally set on a dangerous path that resonates just as much today as it did back in the Twentieth Century.

RA, September 2013


The Story of Morris Fishbein


Make no mistake about it.  Morris Fishbein was a very powerful man.  Morris Fishbein M.D. (1889–1976) was the editor of the Journal of the American Medical Association (JAMA) from 1924 to 1950.

In 1913, Fishbein graduated from Rush Medical School, Chicago, Illinois.  However Fishbein didn't seem interested in pursuing a medical career.  Perhaps that was due to the fact that he failed Anatomy during medical school.  Fishbein interned for only six months, but then refused to go through a two-year internship at an accredited hospital as was the standard back then.

In fact, Fishbein was seriously considering a career as a circus acrobat, and was working part-time as an extra at an opera company as well. Medicine just didn't seem to be his calling. However, before he could act on his plans to leave medicine, a man named George Simmons recruited him to work at the AMA’s offices in 1913.

Although Fishbein would be around medicine and medical people for the rest of his life, by his own admission, he never practiced medicine a day in his life. Fishbein didn't let that small detail keep him from denouncing chiropractors and alternative healers at every turn.  He made it his mission to save American from all sorts of dangerous 'Quacks'.  Meanwhile he used his influence to spread the use of cigarettes to unprecedented new heights. 

Fishbein was controversial throughout his career.  He was challenged in court for anti-trust violations in 1938 and he lost a libel case in 1949.  He was censured by the Fitzgerald Commission in 1953 for his role in more than a dozen promising cancer treatments eradicated by organized medicine.

Fishbein was forced to step down in 1950 after losing the libel trial.  No matter.  He left an imprint on the AMA that was so deep that not a single thing changed once he left.

Dr. Morris Fishbein, , 1937

George Simmons

George Simmons is the man who got Fishbein started.  Simmons was quite a character.  Simmons came along right at the turn of the century when the AMA was getting its act together. In 1899, the AMA hired George Simmons as the new editor of JAMA, the Journal of the American Medical Association, a medical magazine.  (One more time: JAMA stands for JOURNAL of the AMA)

According to Wade Frazier, JAMA was a deeply hypocritical publication. Its primary source of revenue was drug ads, yet at the same time the ads it ran for “secret ingredient” and “proprietary” medicines violated the AMA’s code of ethics. In the 1890s, the AMA came under fire from state boards and other organizations for its unethical ads.  The AMA was on its way to becoming a laughingstock.

George Simmons showed up in the nick of time to rescue the AMA. Apparently Simmons had considerable “political abilities.”  By closely aligning itself with the drug industry,  Simmons turned JAMA into a money machine. Drug ads bankrolled the AMA, especially after Simmons became involved in 1899.

So what was the background of this man?   An Englishman, Simmons settled in the Midwest in 1870 and began a journalism career.  After several years as editor of the Nebraska Farmer, Simmons opened a medical practice.  He advertised that he specialized in homeopathy and the "diseases of women."

Simmons advertised that he received his training and diploma at Rotunda Hospital in Dublin, Ireland.  Only one problem - that hospital never issued diplomas. There is no evidence that Simmons ever received any medical training. Simmons then got a diploma from Rush Medical School. Only one problem - there is no evidence that Simmons ever set foot on the medical school campus. He apparently received a mail order degree.  

Due to this dubious background, Simmons fit the profile of the classic "quack", a man who claims to be a doctor and practices medicine without proper training.  It remains deeply ironic that the same organization that would spend so much time witch-hunting so-called "quacks" was led by one.  On the other hand, the cynics would say it takes one to know one.   

Simmons may not have been much of a doctor, but he was a natural politician.  Simmons organized a Nebraska chapter of the AMA.  Due in part to his news background, his new AMA ties brought him to the attention of the main office.  In 1899, he was invited to Chicago to take over the editorship of JAMA.  An ambitious and resourceful man, Simmons quickly saw that the AMA was not properly seizing its opportunities. Simmons decided to fix that.  His first step was to appoint himself the AMA’s secretary and general manager.  He noticed there was a leadership vacuum and simply seized the opportunity. 

Simmons then found a capable assistant, a man who had been arrested for embezzlement as the Secretary of the Kentucky Board of Health, who may have bought his way to a pardon, and was then encouraged to leave the state. He became Simmons' right hand man.

Now Simmons began to display his special form of genius.  He turned the AMA into a gold mine by initiating an 'approval racket'. For a price, the AMA gave its "Seal of Approval" to drugs.  Simmons, like a shrewd horse trader, had a gift for knowing what to charge. He would set his price based on how badly a drug company wanted the AMA's Seal of Approval.  It was a form of extortion, a very effective form at that.  Meanwhile, the AMA engaged in no real research of anything it bothered to approve.

One interesting story concerns a man named Wallace Abbott, founder of Abbott Laboratories. Abbott refused to knuckle under to Simmons’ blackmail.  Therefore the AMA never approved Abbott's drugs.  One day, so the story goes, Abbott went to see Simmons and showed him the investigative file that he had built on Simmons' "career".

According to this file, Simmons, the "specialist of women's diseases", had sex charges brought on by some of his patients.  There were also charges of negligence in the deaths of others. That, combined with the fact that Simmons had no credible medical credentials, caused a sudden change of heart.  Now at JAMAAbbott's drugs were suddenly approved for advertising and, as a courtesy for his trouble, Abbott did not have to pay for them.

However, Abbott was the exception.  Most people had no idea how vulnerable Simmons was to blackmail.  Consequently Simmons was soon raking it in hand over fist. JAMA’s advertising revenue rose from $34,000 per year in 1899 to $89,000 in 1903. By 1909, JAMA was making $150,000 per year.  Simmons had single-handedly turned this medical journal into an amazing AMA cash cow.  Doctors were very influential people, so the guarantee that any JAMA advertisement was certain to be read by doctors was a valuable bargaining chip.

Simmons was on a roll.  He wasn't going to stop there.  Other racketeering strategies involved threatening firms that advertised anywhere except in the pages of JAMA.  Simmons was ingenious in making JAMA the icon it became, exerting institutional control over the up and coming industry. Simmons’ efforts turned the AMA and drug companies into the natural allies of the Rockefeller and Carnegie foundations.  

This was no accident.  Till Simmons came along, the doctors in America were loosely aligned at best.  Spread out over 47 states, the doctors had barely begun to organize on a state level, much less a national level.  Simmons could see Rockefeller's monopolistic tactics fit the medical industry like a glove. All Simmons had to do was find a way to organize doctors across the country and he would have a monopoly of his own.  Simmons found an ingenious way to organize this vast group in one single stroke - he used his position at the Journal to speak for everyone.  Not that the thousands of doctors gave him permission; he just assumed the authority. 

Of course, there were some doctors who were appalled at Simmons and his antics, but the majority were so thrilled at the cash flow and the influence that Simmons brought to the AMA, they just looked the other way. 

After a decade of incredible profits, Simmons was getting a little tired of his hectic schedule.  In 1913, he recruited Morris Fishbein, 24, to the AMA offices.  One can assume that Simmons began grooming the young man to run the office in his absence.   As it turns out, Simmons wanted to enjoy his wealth, not work harder.

By the 1920s, Simmons was a wealthy man indeed.  Ruling from his high and mighty throne at the AMA helm, Simmons was his own boss.  He began to live the good life during the Roaring Twenties.

Simmons' downfall was a woman.  Simmons had a mistress, a woman he installed in a luxurious Gold Coast apartment. He didn't bother to conceal her presence in his life one bit.  Now he wanted to ditch his wife.  He became increasingly cruel in his determination to get rid of her.

Simmons had already seen every trick under the sun, but there was one he was especially fond of.  He heard a story about a man he knew who had gotten rid of his wife by having her
committed to an insane asylum. This was not such an unusual procedure during that period; it had happened to literally hundreds of wives. 

Simmons smiled.  What a great idea!

As a so-called physician, Simmons had unlimited access to narcotics. Simmons began to sedate his wife without her knowing.  While she was in her stupor, he began a game of psychological terrorism designed to make the woman think she was losing her mind.  Perhaps a beloved brooch would disappear despite its having been stored safely in her handbag.  Or perhaps a picture would disappear from the walls of the house and Simmons would blame his wife for its mysterious disappearance.  Her glasses would be lost and the woman would go frantic trying to find them.

Mrs. Simmons would complain someone must have deliberately moved her belongings, perhaps the housekeeper.  Simmons would counter that this was nonsense.  These lost items were the result of his wife losing her mind.  And then the missing items would suddenly reappear with the husband suggesting she was nuts.  The goal was to convince her that she was going insane.  If she became desperate, perhaps this would drive her to suicide and save him the trouble of committing her.

However, his wife proved to be tougher than most victims. After some months of this treatment, his wife fought back by filing suit against Simmons. A highly publicized trial in 1924 ensued.  Mrs. Simmons testified in court that he had tried to have her framed on a charge of insanity. She contended that Simmons had given her heavy doses of narcotics, prescribed on the strength of his "medical experience" and produced evidence of the prescriptions. 

To Simmons' horror, he realized the jury was buying her story. His strategy had backfired terribly. As details of this sensational trial appeared daily in the paper, the viciousness of his ploy ruined Simmons' image.  Having lost all respectability, Simmons was forced to step down at the AMA.

As a fascinating footnote, the Simmons trial inspired numerous books and plays.  In fact, this story was the inspiration for Gaslight, the fascinating film noir starring Charles Boyer and Ingrid Bergman about a husband who plays a series of dirty tricks designed to drive his wife insane.  

The Dawn of the Fishbein Era

The one thing the conservative doctors would not tolerate was scandal.  The disgraceful behavior of Simmons meant he had to go.  However, Simmons didn't go far.  He assumed the title of "general editor emeritus" and made sure the checks would continue to roll his way in retirement.

Now his protégé, Morris Fishbein, stepped in to take over the reins. Fishbein, 35, was more than ready.  He would run American medicine with an iron fist for the next twenty-five years.  He would become a household name and a very rich man.

Fishbein's first step was to extend the drug approval racket to food.   For a price, a food product would garner the AMA's Seal of Acceptance.

The 'rigorous testing' involved in the safety of the product seemed limited to seeing how much money was in the bank account of the companies seeking AMA approval.  This lack of testing led to some amusing moments.

One time Fishbein was announcing the Seal of Approval for two tuna companies, congratulating them for meeting the AMA's "stringent requirements".  Meanwhile the FDA was busy seizing shipments of those very same tuna brands because "they consisted in whole or in part of decomposed animal substance."

Fishbein’s first customer for his food approval racket was Land O’Lakes Butter Company, a company that had been criminally prosecuted many times for adulterating its product to hide spoilage and watering it down.  To improve its image, Land O'Lakes widely advertised its new, AMA-approved status.

The AMA's Seal of Approval racket for food lasted until the 1940s.  Since it performed virtually no testing on its "approved" foods, the AMA always teetered on the verge of damage lawsuits.

In time the "Food" side of the racket went away, but the "Drug" Seal of Approval racket more than made up the difference.  Only one problem - Fishbein regularly approved drugs with his Seal of Approval program that later proved deadly or ruinous to health.

Then a new market appeared.  Now that the use of anesthesia and antiseptics made had made Surgery respectable, the surgeons sought to make surgery into a monopoly.  Ads supporting the advantages of surgery became a regular feature of each new JAMA issue.

Fishbein also helped cover up health disasters.  He was directly involved in the cover-up of an outbreak of amoebic dysentery at the 1933 World's Fair held in Chicago. Rather than spread the news of the danger, his complicity in the hush job caused many people to contract the disease.  The cause of the outbreak was traced to faulty plumbing at the Congress Hotel, but no one knew the source for some time.

Rather than suspend the Fair until the cause could be located,
Fishbein met with a group of Chicago business leaders and pledged the cooperation of the AMA in holding back any warnings until the Fair had ended its season. Hundreds of unsuspecting tourists who visited the World's Fair returned to their hometowns infected with the terrible illness.  As the disease is very difficult to treat or to cure, the sickness and consequent suffering would often linger for years.  In addition, they were able to spread the disease to family members and to the people of their home town.   

Fishbein parlayed his position as editor of JAMA to spread his tentacles far and wide to create a journalistic network.

According to Eustace Mullins (source),

With the disappearance of Simmons, Fishbein now had a free hand. From that day on, he made sure that when anyone mentioned the AMA, they also paid tribute to Morris Fishbein.  He used his position there to launch a host of private enterprises, including book publishing, lecturing, and writing feature newspaper columns.

On a very modest salary of $24,000 a year from the AMA, Fishbein became the Playboy of the Western World. His children were supervised by a French governess, while he commuted weekly to New York to be seen at the Stork Club and to attend first nights at the theatre.

Fees, kickbacks, awards and other moneys poured into his coffers in a veritable flood. During his twenty-five years of power at the AMA, he never lost an opportunity to advertise and enrich himself. Despite the fact that he had never practiced medicine a day in his life, he persuaded King Features Syndicate to sign him on as daily columnist writing a "medical" commentary which appeared in over two hundred newspapers. A full page ad appeared in Editor and Publisher to celebrate his new venture on March 23, 1940, stating "An authority of medicine, Dr. Fishbein's name is synonymous with the ‘sterling' stamp on a piece of silver."  

Fishbein garnered additional income by having himself named medical adviser to Look Magazine, the second largest publication in the United States. In 1935, he had ventured into what was probably his greatest financial coup, the annual publication of a massive volume, "the Modern Home Medical Adviser."  The book was written for him by doctors on consignment, but he wrote the lurid advertising copy, "Endorsed by doctors everywhere. The Wealthiest Millionaire Could Not Buy Better Health Guidance."

Obviously, no doctor anywhere dared to criticize the book.


Origin of the Medical Monopoly

A Monopoly is said to exist when a specific person or enterprise is the only supplier of a particular commodity. Monopolies are characterized by a lack of economic competition to produce the good or service and a lack of viable substitute goods.

The verb "monopolize" refers to the process by which a company gains the ability to raise prices or exclude competitors. When not legally obliged to do otherwise, monopolies typically maximize their profit by producing fewer goods and selling them at higher prices than would be the case for perfect competition.

Although holding a dominant position in a market is often not illegal in itself, certain examples of behavior can be considered abusive.  A business will incur legal sanctions when it uses its dominance unfairly. In many jurisdictions, competition laws restrict monopolies from abuse of power. The problem comes when the laws are not observed or properly enforced.

Incidentally, a 2013 Wall Street Journal
press release says the playing time of the modern form of the board game Monopoly has been speeded up by eliminating "going to jail".  Call it a sign of the times

Not that it has ever been all that different.  Morris Fishbein operated in an era where the robber barons pretty much had their way.  Once his mentor Simmons aligned with the Rockefellers of the world, the power of the AMA began to rise exponentially.  However, Simmons was just the warm-up act.  Morris Fishbein is largely credited with turning cancer treatment into the racket it is today.

It would be instructive to review some of his tactics.  His most powerful technique was to kill off the competition. 


Max Gerson

Despite the fact that he had no inpatient facility until 1946, when he opened a clinic in Nanuet, New York, Max Gerson quickly developed a thriving Park Avenue practice.  Using his affiliation at Gotham Hospital, he amassed enough data to publish a preliminary report on the effects of his specialized diet on cancer in 1945.  

He presented his rather remarkable case histories modestly, concluding that he did not yet have enough evidence to say whether diet could either influence the origin of cancer or alter the course of an established tumor. He claimed only that the diet, which he described in considerable detail, could favorably affect the patient's general condition, staving off the consequences of malignancy and making further treatment possible.

Gerson may have struck an Establishment nerve with his statement that many physicians use surgery and/or radiation "without systematic treatment of the patient as a whole".  But it seems more likely that it was his opposition to tobacco that first drew the wrath of organized medicine.  These were the days when Philip Morris was the JAMA's major source of advertising revenue.

The AMA did not openly attack Gerson until November 1946.  This came a few months after he testified in support of a Senate bill to appropriate $100 million to battle cancer.  At hearings before Senator Claude Pepper's sub-committee in July 1946, Gerson demonstrated recovered patients who had come to him after conventional methods could no longer help. Dr. George Miley, medical director of the 85-bed Gotham Hospital, where Gerson had treated patients since January, 1946, gave strong supporting medical testimony.

In a surly editorial response, JAMA said it was "fortunate" that this Senate appearance received little newspaper publicity; the AMA was clearly outraged that Gerson's appearance had become the subject of a favorable radio commentary, broadcast nationwide by ABC's Raymond Gram Swing.  The JAMA editorial focused on Gerson, even though it was not Gerson but rather a lay witness who had called Gerson's successes "miracles".  It was this same witness who urged the Senators to secure their future cancer commission against control by any existing medical organization.

Another blasphemy uttered in the presence of the Senators was voiced by Gerson supporter Dr. Miley.  Miley had the nerve to tell the Senators that a long-term survey by a well-known and respected physician showed that those who received no cancer treatment lived longer than those who received surgery, radiation or X-ray.  Imagine that - no  treatment at all was superior to conventional methods.  Now that is something to ponder.

Morris Fishbein did not attack Dr. Miley personally. Instead, he limited himself to intimations of fiscal impropriety in the Robinson Foundation, which owned Miley's Gotham Hospital, and to the scandalous revelation that the director of the section on health education of this Foundation (which was promoting "an unestablished, somewhat questionable method of treating cancer") was not an M.D. at all, but a Yale University professor of economics.  Miley quickly became persona non grata at his hospital.

Compared to Miley's antagonistic testimony, Gerson was gentle.  He simply concentrated on the histories of the patients he brought with him and on the likely mechanisms whereby his diet caused tumor regression and healing. Only under pressure from Senator Pepper did Gerson state that about 30% of those he treated showed a favorable response.

Nonetheless, JAMA devoted two pages towards undermining Gerson's integrity (JAMA, 1946). Showing no restraint where Gerson was concerned, Fishbein, contrary to fact, alleged that successes with the Gerson diet "were apparently not susceptible to duplication by most other observers"

Fishbein also falsely claimed that Gerson had several times refused to supply the AMA with details of the diet. (Fishbein said he could provide them in this editorial only because "there has come to hand through a prospective patient" of Gerson a diet schedule for his treatment.) Fishbein emphasized, without comment, Gerson's caution about the use of other medications, especially anesthetics, because they produced dangerously strong reactions in the heightened allergic state of his most responsive patients.

Fishbein attempted to tie together this strange patchwork of slurs against Gerson and against research supported by lay-dominated industrial corporations with his accustomed mastery of innuendo: "The entire performance, including the financial backing, the promotion and the scientific reports, has a peculiar effluvium which, to say the least, is distasteful and, at its worst, creates doubt and suspicion." (JAMA, 1946, 646).

Through no fault of his own, Gerson was again portrayed favorably in the news in 1947, when John Gunther, in Death Be Not Proud, credited Gerson with extending the life of Gunther's son during the boy's ultimately unsuccessful struggle with brain cancer. Beginning that same year the New York County Medical Society staged five "investigations" of Gerson and eventually suspended him for "advertising" his "secret" methods.

At this point Gerson's life took on a nightmare quality.

First the Pepper-Neely bill met defeat and, with it, the hope for coordinated cancer research free of prior restraints against investigations of anything other than "established" methods.

In 1949 the AMA Council on Pharmacy and Chemistry, in a report entitled "Cancer and the Need for Facts", rehashed material from the earlier editorial, adding that the Gerson diet was "lacking in essential protein and fat" and that Gerson's concern about the dangers of anesthesia was "wholly unfounded and apparently designed to appeal to the cancer victim already fearful of a surgical operation which might offer the only effective means for eradication of the disease".

Without benefit of either a literature search or new clinical or laboratory research, the Council labeled as a "false notion" the idea that "diet has any specific influence on the origin or progress of cancer". They concluded that "There is no scientific evidence whatsoever to indicate that modifications in the dietary intake of food or other nutritional essentials are of any specific value in the control of cancer."

Undaunted by the criticism, in the early Fifties, Gerson submitted five case histories to the NCI and requested an official investigation. He was told that they would need 25 cases.  So Gerson turned around and promptly supplied 25 cases complete with full documentation. That still wasn't good enough.  More than a year later the NCI demanded 125 case histories, saying that the 25 they had previously requested were insufficient to justify investigation.

Gerson lost his hospital affiliation and found that young doctors who wanted to assist him and learn from him could not do so, for fear of incurring Society discipline. He was denied malpractice insurance, because his therapy was not "accepted practice".

Isolated and ostracized, his once-thriving medical practice was ruined.  At least now he had time to write.  So Gerson turned his energies to writing about his diet, how it worked and why it worked.  Here again, he met obstacles.  In 1956, a manuscript for a book he was writing about his therapy disappeared from his files.  Poof!  It just vanished.

At the age of 75, isolated from medical colleagues and unable to find assistants, Gerson undertook the work of rewriting the entire manuscript in order to show "that there is an effective treatment of cancer, even in advanced cases."

The book was published in 1958. It was titled A Cancer Therapy: Results of Fifty Cases.  Gerson died of pneumonia the following year.  Gerson was halfway through his second volume. [ source ]


Royal Rife

While Morris Fishbein was wiping out cancer cures that he could not monopolize, a San Diego biologist was developing a microscope that today stands as one of biology's greatest breakthroughs.

Royal Rife was a quiet, highly sensitive man who did not handle stress very well.  Fortunately, he had a terrific wife and a support group of doctors who kept a protective umbrella over him.  This freed Rife to go into the laboratory for days at a time to explore a world of microbiology never seen before till his microscope came along.

Royal Rife attempted to find an electromagnetic means to cure disease.  Rife sought a way to kill the bad tissue while sparing the good tissue. Rife's work was so profound that he deserves to stand among science’s giants.  Unfortunately he would be denied that honor, a sad tale indeed. 

Rife was trying to cure tuberculosis by electromagnetically killing the organism responsible for it. He needed a microscope that could view the tuberculosis organism, but such a device did not exist, so Rife conceived and built his own. He began building his first one in 1917, and completed it in 1920.

For the next five years, Rife prepared and viewed about 20,000 tissue specimens, but his microscope was not powerful enough.  He sometimes had to painfully adjust his microscope for up to 24 hours to get the specimen into focus.  This delay infuriated him.  He needed something better.

Ordinarily one would assume a medical researcher did not have the skill to know how to build a microscope.  But Rife had always had an interest in optics.  He had earlier spent four years studying at Zeiss Works in New York to learn how microscopes were created.

Now his background paid off in an incredible way. 
By 1920, Rife had built the world's first microscope that was strong enough for the him to see a virus.  Rife completed a second microscope in 1929, and in 1933 a third microscope was built. By 1933, after 12 years and five microscopes, he perfected his technology.  Now Rife had constructed the largest and most powerful of them, which he called his "Universal Microscope." It had almost 6,000 different parts and could magnify objects 60,000 times their normal size. With this two-foot-tall, 200-pound microscope, Rife became the first to see a live virus.  It has been only until recently that modern technology has been able to duplicate what Rife built 80 years ago.

Rife's genius was first introduced to the public in the San Diego Union newspaper in 1929, and was followed by an article in Popular Science in 1931. Articles describing his great scientific breakthroughs appeared in the established scientific press in for the first time in late 1931 in Science magazine, as well as California and Western Medicine.

In 1944, the Smithsonian Institute in Washington, DC, published a detailed article about Rife in their national journal, with his microscope the focus of it. But what was also revealed to their readers was not just a story about Rife's microscope, but he was able to destroy disease-causing pathogens.

How Rife was able to cure cancer

As far back as 1920, Rife had identified a virus that he believed caused cancer. He called it the "BX virus." He made over 20,000 unsuccessful attempts to transform normal cells into tumor cells. He failed until he irradiated the virus, caught it in a porcelain filter, and injected in into lab animals. Using this technique, he created 400 tumors in a row.

He began subjecting this virus to different radio frequencies to see if it was affected by them. He discovered what he called the "Mortal Oscillatory Rate" (MOR) of the virus. He successfully cured cancer in his 400 experimental animals before he decided to run tests on humans.

What Rife was doing was using resonance to kill the virus. Everything vibrates at different frequencies. If the resonance is correct, it can be used to shatter, just as a singer can use vibrations to break a wineglass. By finding the proper resonance, Rife was able to shatter the virus. This is why he called it the Mortal Oscillatory Rate.

Rife claims he also discovered the frequencies which destroyed herpes, polio, spinal meningitis, tetanus, influenza, and many other dangerous, disease-causing organisms. All told, there were over 50 infectious diseases that he apparently discovered cures for.

How did Rife do this?  It appears he used trial and error.  He painstakingly obtained the MORS by slowing turning the dial of the frequency generator while observing the sample pathogen under his microscope. When a frequency was discovered that destroyed a particular microorganism, its dial position was marked. The actual frequencies were determined later after his experiments. What Rife did, he apparently did intuitively and unwittingly.  It is doubtful he completely understood the theoretical method he utilized.  Rife was so far ahead of his time that no theory could explain what he was doing.

Rife stood totally alone at the pinnacle of science.  If his work had not been destroyed, today we would place him in the pantheon of great scientific heroes.

The Famous USC Experiment

In the summer of 1934, one of Rife's closest friends, Dr. Milbank Johnson, along with the University of Southern California, appointed a Special Medical Research Committee to bring 16 terminally cancer patients from Pasadena County Hospital to Rife's San Diego Laboratory and clinic for treatment.

The team included doctors and pathologists assigned to examine the patients - if they were still alive - after 90 days.  Some of the scientists and doctors Rife worked with were: E.C. Rosenow, Sr. (longtime Chief of Bacteriology, Mayo Clinic); Arthur Kendall (Director, Northwestern Medical School); Dr. George Dock; Alvin Foord (pathologist); Rufus Klein-Schmidt (President of USC); R.T. Hamer (Superintendent, Paradise Valley Sanitarium); Whalen Morrison (Chief Surgeon, Santa Fe Railway); George Fischer (Childrens Hospital, N.Y.); Edward Kopps (Metabolic Clinic, La Jolla); Karl Meyer (Hooper Foundation, S.F.); and M. Zite (Chicago University).

This list names some of the most important medical personalities from California in the 1930s.  There is simply no way men of this prestige would allow themselves to be fooled or manipulated by this test.  Dr. Johnson had assembled this All-Star team specifically so no one would dare challenge the results of the test as certified by these eminent doctors.

At first, the patients were given three minutes of the appropriate frequency every day. The treatment consisted of the patients standing next to one of Rife's generators, which irradiated them. It was much the same as standing in front of a large fluorescent light. The researchers soon learned this was too much of the treatment. Suspecting the human body needed more time to dispose of the dead toxins, they reduced the time to three minutes every third day.

After the 90 days of treatment, the committee concluded that 14 of the patients had been completely cured. After the treatment was adjusted, the remaining two of the patients responded within the next four weeks. The total recovery rate using Rife's technology was 100%. The treatment was painless, and the side effects minimal, if any.  Although the microscopes were expensive, the operating cost was nothing more than a little electricity

When one considers that today's cost of treating a cancer patient averages $100,000 and can run up to 300,000 per person, it doesn't take much imagination to see that kind of money would have disappeared had Rife's instrument been allowed to continue.

Rife wrote in 1953, "Sixteen cases were treated at the clinic for many types of malignancy. After three months, 14 of these so-called hopeless cases were signed off as clinically cured by the staff of five medical doctors and Dr. Alvin G. Foord, M.D., pathologist for the group."

What is missing here is that Rife extended his test and cured the remaining two patients as well.  16 of 16 cancer patients were totally healed.  This was an incredible breakthrough.  Now it was time to go into business. 

In 1937 Rife and some colleagues established a company called Beam Ray. They manufactured fourteen of Rife's "frequency instruments."

As the reader has already guessed, Rife's technology was suppressed.  However it is not necessary to speculate on how effective this treatment would have been.  Apparently at least two doctors - James Couche and Richard Hamer - used the machines extensively until forced to quit.

For example, Dr. James Couche, a close friend of Rife, used one of Rife's machines on the sly long after the AMA had banned it.  Couche reported he had great success for 22 years with the Rife instrument.  If the reader is curious, there is a marvelous page that contains one miraculous anecdote after another about what the Rife Frequency Instrument could accomplish.

Rick Archer's Note:  If the reader is too busy to visit the story of Dr. Couche, I will simply share my own reaction.  I was beyond infuriated to read these remarkable stories knowing that a monster like Morris Fishbein deprived the human race of this incredible invention.

Here Comes Mr. Morris

One day, to the everlasting misfortune of our nation, Morris Fishbein heard about Rife's frequency machine.

Dr. Richard Hamer was the superintendent of Paradise Valley Sanitarium in the San Diego area.  His friend Dr. James Couche had cured Dr. Hamer of a sinus condition using the Rife treatment.  Hamer was so impressed that he asked Dr. Couche permission to have a machine put in the main ward of the hospital.  Now that the machine was located in the midst of a large number of people, treatments were given to the room every day.  A technician was hired and spent the day zapping one patient after another.

One day, Hamer told Couche,

"Dr. Couche, I am astonished.  All those old chronic colitis cases and other things that we had there that were in there for a long time were miraculously cured.  I just never saw anything in my life like it. 

But there was just one problem.  When we began cleaning up all these old chronics in the hospital, the doctors whose patients they were got very much incensed about it.  They ordered me to have the machine taken out of the building or they wouldn’t send any more patients there.  In a sense that was their meal tickets. 

So I quit and took the machine with me."

Dr. Richard Hamer began running forty cases a day through his private San Diego clinic.  The results were miraculous.  One of Hamer's patients was an elderly man from Chicago who was in his eighties.  His face looked like hamburger meat.  He had skin cancer on his face and neck.  He had already lost the lower half of one eyelid, the lower lobe of one ear, and the cancer was eradicating other facial features.  Hamer put the machine to work.  After six months of treatment at Hamer's clinic, the man had only a small black spot on the side of his head, and even that was about to fall off.  The man returned to Chicago with skin as smooth as a baby's bottom.

Dr. Milbank Johnson was still in the process of gathering enough clinical evidence to prove beyond any doubt that Rife's treatment worked.  Johnson had a premonition that something bad might happen to Rife and his machine.  It was better to stay under the radar till the power of the treatment had been established beyond doubt.   Johnson and his team had warned all doctors to keep their patients quiet about their treatment.  Unfortunately, once the old man returned to Chicago, no one could not control what he said. 

The elderly man was ecstatic.  He could not believe what had happened... nor could anyone who had seen him before the treatment.  This man simply could not remain quiet about his miraculous cure.  Soon, his audacious claims came to the attention of Chicago-based Morris Fishbein.

Fishbein heard of the man's miracle cure and invited him to his office.  The old man sensed danger.  He became reticent about discussing his cure, but Fishbein eventually pried the information out of him that a certain Dr. Hamer in San Diego had cured him.  This took place in 1938.

Fishbein was curious.  He smelled both trouble and opportunity.  Through his agents in Los Angeles, Fishbein approached the Beam Ray company and tried buying into the company.  However, their offer was rebuffed.  Fishbein's agents accurately guessed that Philip Hoyland was the weak link, so Fishbein ordered his agents to go after him.    (Note: this story is covered in much greater detail in Chapter Four)

After Beam Ray rejected the AMA's offer, the AMA bankrolled a lawsuit by Hoyland in an attempt to seize the company. The lawsuit would be considered a frivolous one todayHoyland would have never waged it if not goaded and bankrolled by the AMA.  Nevertheless, the lawsuit led to a trial and the AMA sent down a crack team of lawyers to prosecute.

If Fishbein and his pals could not own the Rife device, they would destroy it.  The first step was to stop further manufacture of the rare and quite delicate machine.   The trial was nonsense, but it did the trick.  Unfortunately, the legal bills bankrupted Beam Ray, and it closed down.  The trial of 1939 had put an end to the proper scientific investigation of Rife's frequency machine.

Now all Fishbein had to do was use his power within the AMA to halt any further investigation of Rife's work.  This meant pressuring doctors to quit using the few remaining machines.  There were only about 20 in existence.  They quickly hunted down all the doctors using the device. Everybody was threatened with losing their license if they kept using the Rife frequency device.

So what happened to all of those Southern California doctors who had supported Rife?  After seeing how Rife was crucified during the big trial in 1939, most of them went scurrying for shelter.  Soon they were denying they ever knew him.

Arthur Kendall, who had worked closely with Rife on the cancer virus, accepted almost a quarter of a million dollars to suddenly "retire" in Mexico. This was a huge amount of money during the Depression. Dr. George Dock was silenced with an enormous grant, along with the highest honors the AMA could bestow.

In the end, everyone except Dr. Couche and Dr. Milbank Johnson gave up Rife's work and went back to prescribing drugs.

Dr. Richard Hamer was one of those doctors faced with the decision.  In the words of Dr. James Couche describing Hamer:

"After those doctors chewed him out at the Sanitarium, Hamer took the machine to his own office.  He began getting a great many patients and he was getting quite well known and he got very busy.

Then came the 1939 trial and now the medical society got word of Hamer using it.  They notified him that if he didn’t give up the machine he would have to get out of the medical society as it hadn’t been authorized by the AMA.

Well, Hamer had the choice of either running the machine or getting out of the medical society. Hamer thought he might deteriorate his license if he stayed with the machine as it wasn’t orthodoxed by the AMA.  Hamer knew he would have a fight on his hands. He didn’t want to face the medical profession that way and jeopardize his own certificate and so he decided to give up the machine.  Of course his practice faded away."

The next step was to make sure no publications would touch material dealing with Royal Rife.  The medical journals, supported almost entirely by drug company advertising revenues and controlled by the AMA, refused to publish any paper by anyone on Rife's therapy. Generations of medical students graduated without hearing of Rife's breakthroughs in medicine.

And what happened to Rife's decades of meticulous evidence of his work, including film and stop-motion photographs? Parts of his instruments, photographs, film, and written records were stolen from his lab. No one knows who was behind it. No one was never caught.

While Rife attempted to reproduce his missing data, his virus microscopes were vandalized. Pieces of his Universal Microscope were stolen. Earlier, arson had destroyed the multi-million dollar Burnett Lab in New Jersey, just as the scientists there were preparing to announce confirmation of Rife's work.

The last blow came when police illegally confiscated the remainder of Rife's 50 years of research.

And what about Royal Rife?  The trial shattered him the same way his machine shattered viruses.

It is important to note that while Rife was an incredible genius, he also lived an extremely sheltered life.  Spending vast amounts of time peering into a microscope, Rife never developed the emotional shields to criticism and stress that are necessary to cope with daily life.  In an odd sense, Rife was little more than a bubble boy when it came to dealing with the harsh tactics of cut-throats like Morris Fishbein.

Rife was subpoenaed in 1939.  Rife had never been in a courtroom before.  He was shocked as the AMA attorney tore into him on the witness stand in a way that Rife had never experienced.  Rife began shaking violently with a case of nerves. Rife's doctor suggested that he take a stiff drink to calm his nerves.  The drink worked. So the next time his nerves acted up, Rife had another drink... or maybe two.  Over a four month period, Rife became an alcoholic. 

The brutal realities of America's legal system were too much for Rife's sensitive mental constitution.  Not only did the trial stop Beam Ray in its tracks, the pressure destroyed Rife as well.  

Rife was a genius, but he was a fragile genius.  Rife was not even remotely tough enough to withstand the pressure of interrogation.  Rife became completely unglued. Unable to cope with the savage and unfair attacks in court, he crumbled, turned to alcohol, and turned into a basket case.  He would now spend the final third of his life as an alcoholic.  His creative days came to an abrupt end.

There are other peculiar rumors about this story.  There were two quality "electronic medicine research labs" in America capable of manufacturing Rife's complex microscope and frequency machine.  One was Beam Ray and the other was the Burnett Lab in New Jersey.   Just prior to the AMA-funded attack on Rife, Burnett Lab mysteriously burned to the ground in New Jersey.  This took place at the exact time that the New Jersey lab's owners were visiting Rife's lab in California.  These men had come to discuss manufacturing Rife's devices on the East Coast.  One will of course note the timing points to arson. 

Unfortunately, now that the Jersey lab was gone and the Beam Ray company went bankrupt, there were no other places remaining to build Rife's complicated and quite sensitive machines.  A new facility would have to be built from the ground up.  However, with a Depression and a looming World War, fat chance of that any time soon. 

Now the operatives went about destroying the machines.   One example came when a new technician in Rife's lab stole one of the quartz prisms from Rife's microscope, rendering it inoperable.

Then they went after the doctors.  They even took down, Dr. Couche, Rife's most loyal supporter.  Couche defied the AMA and continued using Rife's frequency device for 22 years until the 1950s.  That is when they revoked his license and seized his machine.  That is when his career ended. 

There were also suggestions of violence

During the early Forties, there were still people who knew of Rife's reputation.  One of these people was Dr. Raymond Seidel. In June of 1942, Seidel wrote to Rife with questions about the Universal Microscope.  Seidel was preparing an extensive article Seidel for the Franklin Institute and later the Smithsonian.  In 1944, Dr. Seidel published a description of Rife's microscope in the Smithsonian.  Sidel knew that Rife was being censored, but took a chance and ran the censorship gauntlet anyway. 

As we now know, it is a good thing that Seidel did take that chance because this was the article that would bring Rife's story back to life 30 years later.  (Details)

In the Smithsonian, Seidel described how the cancer virus "may be observed to succumb when exposed to certain lethal frequencies." That public exposure made somebody irate.  Just as soon as the article was published, Seidel became aware that somebody was following his car.  To his shock, one night a bullet crashed through his windshield, barely missing him.  Deeply shaken, Seidel got the message.  Seidel never spoke publicly of Rife again.

Dr. Milbank Johnson

Royal Rife had one last hope.  Dr. Milbank Johnson was Rife's greatest supporter.  Furthermore, Johnson wasn't afraid of Fishbein.  As the President of the Los Angeles Medical Society and well-connected politically, Dr. Milbank Johnson was a very powerful man in his own right.   Johnson was wealthy, influential and well-respected.  He was a very big man in the California medical community, the biggest in Los Angeles.

Johnson was not intimidated by Fishbein's tactics.  In California, Dr. Johnson had more clout than Morris Fishbein.  Dr. Johnson was one of those doctors who made a real difference.  He had spent his career watching the suffering of countless patients

At this point, Dr. Johnson had all the money, glory and prestige he wanted.  Saying he would gladly trade it all to cure cancer, Dr. Johnson had dedicated his life to discovering a cure for cancer.  Once he met Royal Rife, Dr. Johnson was convinced he had found the answer to his prayers.

Unfortunately, Dr. Johnson could not seem to affect the train wreck caused by the 1939 trial.  No one could have predicted that Rife would suddenly fall to pieces or the business would go bankrupt.  But Dr. Johnson was smart enough to know that there was still hope.  Johnson wasn't going to give up easily.  He was made of sterner stuff than his friend Roy Rife.

After Fishbein and his buddies tried wiping out the Rife frequency device and discrediting Rife's research, Johnson began a campaign to get Rife's device the recognition it deserved.  As leader of the counter-attack, Johnson continued to amass data.  He also got local legal and medical authorities involved

Then, just as Johnson was
on the brink of making a very public announcement about Rife's device, he suddenly took ill in 1944.  Nothing seemed to help.  Johnson died a rapid death.

His death raised many unanswered questions.  The timing of his death was suspicious as was the cause of his strange illness.

In the late 1950s and early 1960s, two federal inspectors examined Johnson's hospital records.  They concluded that he was likely poisoned.  Was this a mob-style hit?  Quite possibly. 
[Barry L
ynes, The Cancer Cure that Worked, p. 97]

Morris Fishbein's triumph was complete.  Royal Rife never recovered from the 1939 trial.  For the final 30 years of his life, Royal Rife was a ruined man, a pathetic shell of his former self.


Harry Hoxsey

Texas oilman Harry Hoxsey (1901-1974) made a deathbed pledge to his father to distribute a family remedy discovered by one of their horses, a remedy that cured cancer. It was an herbal remedy. The Hoxsey method treated tens of thousands of American patients during the 1920s and 1930s.

Harry Hoxsey was a colorful figure indeed. Born near Auburn, Illinois, he was the youngest of twelve children.  At an early age he began assisting his father, the owner of a livery stable and a veterinary surgeonAt the age of fifteen Hoxsey quit school and began work as a coal miner, later selling insurance and working at other jobs. He completed a high school correspondence course by studying at night for three years.  At some point, he also became an oilman.

According to Hoxsey's autobiography, his family's healing saga began in 1840 when Illinois horse breeder John Hoxsey, his great-grandfather, watched a favorite stallion recover from a cancerous lesion on his leg. Put out to pasture to die, the horse grazed repeatedly on a clump of shrubs and flowering plants and healed itself.

Experimenting on samples of these plants, John Hoxsey concocted an herbal liquid, a salve, and a powder. He used these medications to treat cancer, fistula, and sores in horses with such success that breeders brought their prize animals from as far away as Indiana and Kentucky.

The herbal formulas were handed down within the family, and Harry's father, John, a veterinary surgeon, began surreptitiously treating human cancer patients with success.

From the age of eight, Harry Hoxsey served as his father's trusted assistant.  His autobiography describes several individuals in whose treatment he assisted.  The book also includes a dramatic account of how Hoxsey at age 17 received the formula from his father.  As his father lay on his deathbed, his father handed him the family treasure. 

His father's dying words, "Now you have the power to heal the sick and save lives."

Quack or Healer?

The problem Hoxsey always faced was that he looked and acted like a classic “quack.”  

Take for example the story of his father handing him the cure on the deathbed.  Unfortunately, although this makes for a great tale, none of this can be verified.  Although the story may indeed be true, we have to take Hoxsey's word for it.  When it comes to medicine which is basically a life and death business, people are reluctant to take someone's word for anything.  The stakes are too high.

Hoxsey had several obstacles to overcome.

One major problem was the mysterious origin of his cure.  His second problem was his lack of education.  He was not only a high school drop-out, he had no medical training to speak of.   Nor did he have any experience working in any medical capacity.  One day he simply appeared out of nowhere with this magic cure and began healing people.  Anyone with a brain should have been skeptical.

Hoxsey was a talker and a born salesman.  Although people liked his outgoing ways, he wasn't what you would call 'the doctor type'.  Not by a long shot.  Doctors are typically buttoned-down, cautious men by nature.  Hoxsey on the other hand was born to tell a yarn in a colorful folksy way that people might be tempted to label 'BS'.  Therefore, in some ways, Hoxsey's bold personality worked against him.  Not only did Hoxsey lack any medical explanation for why his cure worked, he was obviously a snake charmer to boot.

To his credit, despite his gift of gab, Hoxsey never claimed that he had developed his remedy himself. He told anyone who asked he was merely passing on a family tradition and making it available to humanity.

And yet, even here Hoxsey had a problem.  The herbs in the Hoxsey formula were said to be licorice, red clover, burdock root, Stillingia root, barberry, Cascara, prickly ash bark, and buckthorn bark.  Unfortunately, a similar formula was listed in the United States National Formulary.  Known as "Compound Fluid Extract of Trifolium," this concoction was first described in 1898 in the King's American Dispensatory.  Interesting coincidence.

In other words, Hoxsey surely appeared to Fishbein as obvious prey.  Unlike the extensive medical credentials of a Max Gerson or the unquestioned scientific genius of a Royal Rife, this Hoxsey guy had quack written all over him.  Fishbein sensed an easy takedown.

Thomas Mannix

Was Hoxsey a charlatan?  Maybe.  Or maybe not.  Take a look at this picture.

At age 23, Hoxsey opened his first clinic in early 1924.  He experienced immediate and spectacular results.  One doctor was very impressed.  This doctor arranged to have Hoxsey treat a Chicago policeman named Thomas Mannix.

Mannix was down to his last gasp. He had terminal cancer and was being given only a few weeks to live.  Basically the doctors were using the dying policeman as a human guinea pig.  They wanted to know if Hoxsey’s treatment was toxic. The doctor who arranged the trial was not expecting the policeman to improve, as he had already been subjected to surgery and radiation which had accomplished nothing. 

As for Mannix, with his condition was rapidly deteriorating, he had nothing to loseAs his perpetual frown suggests, Mannix knew he had one foot in the grave. 

Hoxsey wasn't quite so pessimistic. He felt that his treatment could cure the man.

As the pictures confirm, the results were startling. 

Here Comes Mr. Morris

As news of the Chicago cop's miraculous recovery reached the Chicago offices of the AMA, Morris Fishbein decided to investigate.  Something must have intrigued him because, Fishbein used an agent to offer to buy the rights to Hoxsey’s herbal cancer remedy.  

Dr. Malcolm Harris, an eminent Chicago surgeon and later president of the AMA, had offered to buy out the Hoxsey anticancer tonic after watching Hoxsey successfully treat a terminal patient. Hoxsey would get 10 percent of the profits, according to the offer, but only after ten years. The AMA would set the fees, keep all the profits for the first nine years, then reap 90 percent of the profits from the tenth year on. The alleged offer would have given all control to a group of doctors including AMA boss Dr. Morris Fishbein.

The AMA completely denies this ever happened, so we are left to rely on Hoxsey's account.  Hoxsey said the sticking point in negotiations related to the deathbed pledge that Hoxsey made to his father: people would get the treatment regardless of their ability to pay. Hoxsey had made sure to honor his father's dying wish.  Consequently he had treated countless patients for free over the years. Hoxsey made it clear this was a non-negotiable issue.

The response of Fishbein and his pals was that once they bought it, they would charge whatever they wanted for the cure. That ended negotiations and set the stage for a vendetta against Hoxsey.  The ensuing fight led by Fishbein would last for 25 years.

Hoxsey first opened a clinic in Taylorville, Illinois, in 1924, but faced constant harassment.  There were numerous arrests for practicing medicine without a license, as well as hostile encounters with the American Medical Association (AMA).  Finally Hoxsey gave up and moved to Dallas.   The further Hoxsey could get from Chicago, the better. 

On March 9, 1936, Hoxsey opened a cancer clinic at the Spann Sanatorium in Dallas. He soon established another clinic downtown. But he had not left controversy behind.  His reputation as a quack followed him to Big D.

By Hoxsey's own estimate, between 1937 and 1939 he faced over one hundred charges of practicing medicine without a license.

The constant harassment drove Hoxsey mad with fury.  Hoxsey fought back with every resource he had.  The Hoxsey-Fishbein vendetta became a brutal knock-down, drag-out fight to the finish. 

At first, Fishbein clearly had the upper hand.

Hoxsey was arrested more times than any person in medical history.  But no charge could stick because no cancer patient ever testified against him. On the contrary, his patients would gather at the jail in a show of support and hasten his release.  Hoxsey avoided jail time in different ways.  Sometimes he would just get it over with by paying fines.  Other times he would appeal decisions.  Hoxsey spent a lot of time in court over the years.

It helped immensely that Hoxsey came from a hardscrabble beginning where he learned to fend for himself.  Hoxsey was a very resilient man.  Born with a flamboyant personality, he almost thrived on the controversy and enjoyed being in the public eye.

One thing that helped was his natural affability.  Once he came to Texas, he made friends easily.  People in Texas like big talkers.  Soon enough, Hoxsey had friends in all sort of places. Senators, judges, and even some doctors endorsed his anticancer treatment.  Although the colorful, gregarious healer fit the stereotyped image of a quack to a T, legions of supporters rallied behind him, saying they owed their lives and continued well-being to Harry Hoxsey. 

Stymied and frustrated at their inability to shut Hoxsey down, finally the 1940s Dallas district attorney's office stopped bringing cases against him.  Now Fishbein had lost his favorite tool. Fishbein decided the next best step was to discredit Hoxsey.  He resorted to JAMA and the mainstream press to attack Hoxsey.

As it turned out, this is the move that would mark Fishbein's downfall.  Fishbein didn't know it, but he had overplayed his hand.


David Versus Goliath

In 1949, Morris Fishbein, longtime editor of the Journal of the American Medical Association (JAMA), wrote an attack on Hoxsey that was published in the Hearst paper Sunday magazine supplement.  That morning 20 million people read the piece entitled "Blood Money." Fishbein, the influential "voice of American medicine," had portrayed Hoxsey as a malevolent charlatan. He also repeated many of the unsubstantiated charges that he had been printing for years in JAMA.  He said Hoxsey's cure was worthless and cured nothing.

Big mistake.  No one knows how to prove a cure does work, but for that matter, how does one prove a cure doesn't work?

Hoxsey sued Fishbein and the Hearst newspaper empire for libel and slander.  From Fishbein's perspective, the trial got off to a bad start when the judge allowed fifty of Hoxsey's patients testified on his behalf.  Typically in these kind of trials, the lawyers do everything in their power to disallow patient testimony.

However the biggest mistake was allowing Fishbein to testify. 

Hoxsey's lawyer trapped Fishbein into making astonishing admissions.  Under oath, Fishbein was forced to admit that he had failed anatomy in medical school.  Then he was forced to admit he had never treated a patient or practiced a day of medicine in his entire career.

Even more shocking, Fishbein admitted in court that Hoxsey's supposedly "brutal" pastes actually did cure external cancer.  Unbelievable.

One can imagine how Fishbein seethed and burned at getting a taste of his own medicine.  The leading Quack chaser in American History was being forced to eat his words by a man he considered the worst charlatan he had ever met.

The reporters gasped.  The mighty Morris Fishbein was coming unglued on the stand.  At the start of the trial, it had seemed a hopeless David versus Goliath contest.  Now to amazement of many, Hoxsey was winning.

Sure enough, the verdict went to Hoxsey. The judge found Fishbein's statements to be "false, slanderous and libelous."  Although his monetary award was just two dollars, Hoxsey had achieved a stunning moral victory.

The leader of America's "quack attack" was now on the defensive.  Every single one of Fishbein's many enemies stepped forward.  Critics charged the AMA with being a doctor's trade union which used unscrupulous national medical policy to further its own selfish interests.  In a lawsuit, the United States Supreme Court agreed that the AMA had conspired in restraint of trade.

Dr. Fishbein was forced to resign.  Fishbein was no longer calling the shots.

The 1953 Fitzgerald Report

Four years after Fishbein's fall came another blow.  The son of Senator Charles Tobey had developed cancer.  He was given less than two years to live by orthodox medicine. However, Tobey Jr., discovered options in the alternative field, received alternative treatment and fully recovered from his cancerous condition.  During his treatment, the younger Tobey learned of the alleged conspiratorial practices on the part of orthodox medicine. He passed the word to his father who initiated an investigation.

Congressman Charles Tobey enlisted Benedict Fitzgerald, an investigator for the Interstate Commerce Commission, to investigate allegations of conspiracy and monopolistic practices on the part of orthodox medicine. The final report clearly indicated there was indeed a conspiracy to monopolize the medical and drug industry and to eliminate alternative options.

In 1953, the Fitzgerald Report, commissioned by a United States Senate committee, concluded that organized medicine had "conspired" to suppress the Hoxsey therapy and at least a dozen other promising cancer treatments.  The proponents of these unconventional methods were mostly respected doctors and scientists who had developed nutritional or immunological approaches.

The Report pointed out that panels of surgeons and radiation therapists had dismissed these therapies as 'quackery', and now these promising treatments were banned without a serious investigation.

"My investigation to date should convince this committee that a conspiracy does exist to stop the free flow and use of drugs in interstate commerce which allegedly has solid therapeutic value. Public and private funds have been thrown around like confetti at a country fair to close up and destroy clinics, hospitals, and scientific research laboratories which do not conform to the viewpoint of medical associations."

Benedict F. Fitzgerald, Jr., Special Counsel, US Senate Committee on Interstate and Foreign Commerce, 1953

Not that this Report accomplished anything.  Every one of those so-called quack therapies cited in the Fitzgerald Report remain on the American Cancer Society's blacklist of "Unproven Methods of Cancer Management" to this day.

However, at the time, it seems like the clouds were finally clearing.  A new day was at hand, a time when alternative medical practitioners could finally take a shot at curing cancer without the corrupt interference of the AMA and its FDA strongarm.

Hoxsey was feeling very optimistic.  By this time, the Hoxsey clinic in Dallas had 12,000 patients.  Thanks to the publicity from the trial, Harry Hoxsey was so famous he was contemplating running for governor of Texas.  This post that would enable him to appoint the state medical board and thereby get an impartial investigation into his therapy.  Hordes of Hoxsey's patients flooded Washington, D.C., demanding medical freedom of choice. Hoxsey even threatened to picket the White House with 25,000 cured patients.

This was the high point in Hoxsey's career.  He had organized medicine on its heels.  However, the Fishbein trial would prove to be Hoxsey's last hurrah.  Hoxsey was now Public Enemy Number One and Spartacus all rolled into one.  A inexpensive therapy with the potential to help cancer sufferers could not be allowed to spread unchecked. 

The AMA mounted a massive legal counterattack both in legal courts and in the court of public opinion. The AMA brought in its Big Gun, the FDA, and nailed Hoxsey on violations of Interstate Commerce.

The FDA imposes sanitation requirements on interstate travel and is charged with preventing the spread of disease in all products - vegetables, meats, drugs, etc. The FDA has the right to criminally investigate fraudulent claims regarding willfully shipping known adulterated goods across state lines. The FDA can take action against the interstate marketing of any drug in which the "standard of strength, quality, or purity" of the active ingredient is not stated clearly on the label.

The FDA claimed Hoxsey was allowing his "untested, potentially unsafe drug" to cross state lines to his various clinics in the different states without legal permission. That violated Interstate Commerce laws.

One day in 1960 the feds put locks on the doors of every one of Hoxsey's 17 clinics.  They shut him down cold and he was never able to rally. There was no way he could mount a legal fight in 17 different states at once.  Hoxsey was like King Kong trying to futilely swat away those planes shooting him down.  Hoxsey fought as hard as he could, but he seemed to have an entire army of opponents taking shots at him.

Hoxsey ultimately lost the fight. His one-time highly successful Dallas clinic was forced to close its doors in 1960. His successors opened a clinic in Tijuana, Mexico. 

But as for Hoxsey, it was over for him.  He gave up.  Hoxsey chose to stay in Dallas and devote his attention to the oil business.  In 1967 he developed prostate cancer and spent his last seven years as an invalid, dying in isolation, nearly forgotten.  It was darkly ironic that he was unable to cure his own cancer.  Hoxsey was buried in late December 1974 without any obituary or tribute in the Dallas newspapers.


Morris Fishbein and the Quack Attacks

Although Morris Fishbein never practiced a day of medicine in his life, that never stopped him from leading his “war on quacks.”  Royal Rife, Max Gerson, and Harry Hoxsey all died as lonely, discredited broken men.  But these three men were just some of the trophies.  Fishbein had plenty of other kills as well.

Some of his favorite attacks were reserved for chiropractors. From his post as editor and secretary of the American Medical Association, his anti-chiropractic writings, speeches and political activities had a profound effect on the profession's development.

Because Fishbein was the foremost medical politician of the time, he was perceived as a multi-faceted author on public health issues.  Therefore his credibility was high across large sections of the population and in most social institutions.

Fishbein's opposition undoubtedly helped keep the chiropractic profession limited to caring for a small percentage of the population. Chiropractors were forced to devise survival strategies to combat the negative images that continue to influence the profession even today.  But chiropractors were just small game to Fishbein.

Fishbein's favorite targets were undoubtedly the Quacks.  Anyone who didn't play ball with Fishbein ended up on his Quack List. Fishbein led a war on "quackery" throughout the 1940s. Eventually the AMA's "quack" files would include over 300,000 names.

Hoxsey, Rife and Gerson were far from the only cancer treatment pioneers wiped out by Fishbein and his boys. There were others as well. Dinshah Ghadiali was a gifted scientist who rubbed shoulders with Edison and Tesla. He came to America from India in the 1890s, believing the "land of the free" propaganda and the Horatio Alger tales.

In the 1920s, Ghadiali developed and used with great success what he called "Spectro-Chrome Therapy". It was simply healing by subjecting people to light waves. In certain respects, it was very similar Royal Rife's therapy.

Ghadiali had the distinction of being Fishbein's first major victim.

The moment Fishbein came into power, he attacked Ghadiali in the JAMA January 24, 1924 issue.  From there, Fishbein would lead the attack that saw Ghadiali put on trial eight separate times.

Ghadiali would eventually spend eighteen months in prison. In a pattern that now seems familiar, a 1945 fire of mysterious origin destroyed Ghadiali's main research building just before an important trial.  After the fire had eliminated most of the evidence that he could defend himself with, Ghadiali was helpless.  Then came the final blow.  Not only did they put him in prison, part of the judgment was to burn his books.  His life's work was eradicated.

Dr. William Koch developed glyoxylide in the 1940s.  He soon found himself in Fishbein's gunsight - maybe even literally.

Koch apparently experienced numerous attempts on his life. Doctors who supported his treatment were physically attacked and some died violently or mysteriously. Koch himself died in disgrace, his treatment abandoned. Today, modern medical orthodox research has borrowed from his work, without giving him any credit or mention.  It was really a war on the competition, Al Capone-style.

Another casualty of the Fishbein era was Howard Beard. In Beard’s case, his life was ruined by the relatively gentle methods of repeatedly burning down his laboratory and throwing him into prison.

Over and over, the pattern repeats itself. Sometimes it is an attempted buyout. When that is rejected, the attacks come.  Gunshots, poisoning, hit and run "accidents," kangaroo courts, prison, confiscated documents, media smears, mysterious fires... the litany goes on and on.

The Fishbein Era was the most notorious, but even in his absence the tradition he established has been continued.  Post-Fishbein attacks on John Crane, Rife's successor, and Ernest Krebs of laetrile fame can be added to the list. 

In the 1950s, the cancer treatment known as Krebiozen was championed by one of America's most respected doctors, Andrew C. Ivy. Ivy held many high positions in the medical profession during his career, including a board member of the American Cancer Society, a dozen international awards, a dozen honorary degrees, high-ranking university positions, etc.  Krebiozen and Ivy were wiped out in the early 1950s about the same time that Fishbein was forced down at the AMA.  Dr. Ivy's career was ruined because of his support of Krebiozen and Dr. Stevan Durovic.

The attacks on Hoxsey and Ivy became the focus of a congressional investigation in 1953. The Fitzgerald Report found that more than a dozen promising cancer treatments were wiped out by organized medicine. Under oath, Dr. Durovic told a familiar story. Durovic alleged that J.J. Moore, the AMA's treasurer at the time, asked him to give distribution rights to Krebiozen to two businessmen who were friends of his. When he was rebuffed, Moore threatened to use his power at the AMA and the university to destroy Durovic, Ivy and Krebiozen.  Durovic refused to cooperate and then watched in horror at Moore threats came true.

The attacks that Hoxsey, Rife, Gerson and Durovic endured have little documentation to support the conspiratorial nature of what happened. The kinds of offers that Fishbein's agents made to Hoxsey and Beam Ray or the one JJ Moore made to Durovic would not initially be in writing. Gangsters and government officials have long known the game of not leaving a paper trail for those kinds of offers. It is part of the plausible denial strategy, not letting the right hand know what the left hand was doing.  

However, when one victim after another steps forward to explain how they were treated, a very clear pattern of deliberate intimidation emerges.

When one sees the same pattern repeated over and over - poisonings, shootings, buyout offers, public and legal attacks, mysterious fires, vandalism, document theft, raids and the like - how can it be all dismissed as "coincidence" or "delusion," especially when the motive is so clear?

The Ineffective War on Breast Cancer

(Rick Archer's Note: We are going to take a small detour from Morris Fishbein.  The reader will see why shortly enough.

This is an interesting article written by an Ohio woman named Amanda.  Amanda lists all kinds of sources to back up every word in this article.  If this article interests the reader, by all means please visit the original page.
Blinded by the Light )

In the 1970’s, a woman had a 1 in 11 chance of developing breast cancer. Currently, the risk factor is said to have increased to 1 in 8.

The United States has the most cases of breast cancer in the entire world, with one woman dying of breast cancer every 15 minutes.


Breast Cancer Awareness Month was founded and sponsored by Imperial Chemical Industries in 1985, the world’s largest carcinogenic pesticide manufacturer. In 1993, Imperial Chemical merged to form a separate company called Zeneca - AstraZeneca.

All pink print, radio and visual ads for October’s Breast Cancer Awareness Months are paid for and approved by Astra Zeneca.

In addition to creating carcinogenetic pesticides, AstraZeneca produces Tamoxifen – the most popular pharmaceutical drug used in breast cancer patients. In May 2000, the New York Times reported that the National Institute for Environmental Health Sciences included Tamoxifen on its list of substances that are known to cause cancer.

Tamoxifen was noted in causing roughly one case of uterine cancer for every four cases of breast cancer it prevents.

The risk of uterine cancer doubled in patients who took tamoxifen for two to five years, and spiked sevenfold among those who took it for five years or longer. My mother, last year, was prescribed tamoxifen to take for 10 years after her bout with breast cancer.

The treatment for uterine cancer is a hysterectomy.

In 1999, the journal Science published a study from Duke University Medical Center that showed that after 2 - 5 years, Tamoxifen, the most popular drug for treating breast cancer, actually initiated the growth of breast cancer.

But what does this mean?

It means that AstraZeneca, the founder of Breast Cancer Awareness Month, is the manufacturer of cancer-causing chemicals that cause cancer.

AstraZeneca, the founder of Breast Cancer Awareness Month, is a manufacturer of a breast cancer treatment drug that causes cancer, including breast cancer.

This means we must start to look at cancer in an alternative way because what we are doing now is not preventative nor effective.

It was in 1971 when President Nixon declared a war on cancer in his State of the Union speech and signed the National Cancer Act. Rather than being cured, cancer is poised to surpass cardiovascular disease and become America's leading killer.

In 2008, cancer will take the lives of about 230,000 more Americans—69 percent more—than it did in 1971.

Whenever I am asked to donate to a cancer organization, I bear in mind that my support would be given to sustain a failing, fraudulent industry.

If you or someone you love has been diagnosed with cancer, I am here to tell you there is HOPE . . . progressive, effective and non-toxic alternative cancer treatments of which you may not even be aware of exist.

Alternative, all natural cancer treatments DO HELP.  Empower yourself….continue to read about how we can help together!

[ Read the original article ]



There is an old joke that each state was asked to name its best known vegetable.  Idaho said potato.  Texas said cotton.  California said grapes.  Kansas said wheat.  Iowa said corn.  North Carolina answered "tobacco".  So did Virginia.

Native Americans used tobacco for medicine and ceremonies, but they were not addicted to it. When the English and the Spaniards first visited the New World, they brought tobacco back to Europe where it became very popular.

When the English began colonizing North America they sought gold, just as the Spanish did. However, once gold proved scarce in North America, another economic gold mine had to justify the New World invasion. For the English it became tobacco and furs.

Jamestown in Virginia would not have survived if not for tobacco revenues. By 1638, three million pounds of tobacco a year were making their way to Europe from the Chesapeake. By 1672, it had grown to 17 million pounds a year.

Europeans were becoming addicted.

Although the science of epidemiology did not exist in those days, it did not take a rocket scientist to realize that regularly inhaling smoke into one's lungs was unhealthy. Smokers had the most atrocious coughs and often died of respiratory diseases.

Although "science" did not begin making a "persuasive" connection between smoking and disease until the 20th century, many people could easily see the connection between smoking and ill health.

Hitler's Third Reich was not keen on cigarettes. Germany, the world’s center of scientific medical research, began its own war on cancer in the 1920s after realizing it had one of the world’s highest cancer rates. German doctors were documenting the health hazards of tobacco as far back as World War I.

During the 1920s, German researchers were documenting the link between smoking and cancer. In 1939, Franz Lickint published Tobacco and the Organism, which Robert Proctor called “arguably the most comprehensive scholarly indictment of tobacco ever published.”

Hitler's goal was turning Germany into the land of Aryan supermen. The Third Reich investigated cigarettes, tobacco consumption and health

finding cigarettes to be bad news indeed, Hitler said that tobacco was the red man's vengeance from the grave upon the white man.  Ouch.

Hitler and Nazi Germany was a strange combination of the enlightened and the insane, but when it came to improving the health of the chosen race, German researchers were far ahead of their Western rivals.

While the Third Reich was trying to discourage tobacco consumption in Germany because it was harmful to health, the United States took the exact opposite direction.  The tobacco industry was actively promoting the same substance for its populace.

So how does one go about selling a dangerous product like tobacco?   The use of the media and clever advertising played the major role.  Furthermore, any medical research exposing the dangers of tobacco was subject to suppression.

George Seldes, considered by many to be the father of investigative journalism, was writing all the way back in the 1930s about how the American press deliberately covered up the dangers of cigarette smoking while taking big money from the tobacco companies for cigarette ads.


Torches of Freedom

On March 31, 1929, a woman by the name of Bertha Hunt stepped into the throng of pedestrians in their Sunday-best clothing marching down Fifth Avenue in what was known in New York as the 1929 Easter Parade

Hunt created an absolute sensation by lighting up a Lucky Strike cigarette.

Her action would not have created the reaction it did had not the press already been alerted to what was going to happen in advance.

Hunt then told the reporter from the New York Evening World that she “first got the idea for this campaign when a man with her in the street asked her to extinguish her cigarette as it embarrassed him."

“I talked it over with my friends, and we decided it was high time something was done about the situation.”

The press, of course, had been warned in advance that Bertha and her friends were going to light up. They had received a press release informing them that she and her friends would be lighting their “torches of freedom” “in the interests of equality of the sexes and to fight another sex taboo.”

Bertha mentioned that she and her friends would be marching past “the Baptist church where John D. Rockefeller attends” on the off chance that he might want to applaud their efforts. Bertha Hunt could not wait to display her freedom to the arbiters of social decorum.

At the end of the day, Bertha and her friends told the press that she hoped they had “started something and that these torches of freedom, with no particular brand favored, will smash the discriminatory taboo on cigarettes for women and that our sex will go on breaking down all discriminations.’”

What Miss Hunt did not tell the reporter is that she was the personal secretary of a man by the name of Eddie Bernays.

Nor did she tell him that Mr. Bernays was now a self-styled expert in the new discipline of Public Relations who had just received a handsome retainer from the American Tobacco Company to promote cigarette consumption among women.

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.” - Edward Bernays

The "Torches of Freedom" would become one of the first documented propaganda campaigns designed to increase cigarette smoking. The concept was designed by Edward Bernays

In the 1929 Easter Parade in New York City, marching in the parade was a group of attractive young women, smoking their “torches of freedom” cigarettes.   It was seen at the time as a great victory for women’s freedom.  Bernays also made sure to position paid photographers to snap the shots of these women as they pranced by.  Cameras clicked and pictures of these confident, independent women were seen in papers and magazines.  No one had any idea the entire event was pure manipulation.  It never dawned on anyone that those marching, smoking long-legged debutantes were fashion models hired by Bernays, a man who would come to be known as the "father of public relations".

It symbolically linked smoking to the women's aspirations for a better life during the women’s liberation movement in the United States. 

At the time there were social taboos that suggested "gentle ladies did not smoke".  Edward Bernays cleverly realized cigarettes could be seen as a sign of rebellion.  His campaign encouraged women to smoke in public despite social taboos.

Cigarettes were described as symbols of emancipation and equality with men.  The Torches of Freedom campaign was a classic instance of using sexual liberation as a form of control. 

It proposed addiction to tobacco as a form of freedom.

The tobacco company propaganda was clever indeed. What billed itself as a feminist promotion of the emancipation of women was in reality a public relations ploy to open a new market for tobacco by getting women addicted to cigarettes. 

Looking back with modern eyes, it might seem preposterous that any woman would imagine tobacco consumption somehow made them more independent, but the use of confident, glamorous models seen smoking with a look of sheer joy on their faces worked wonders.

The tobacco companies were cynically manipulating American women into thinking that smoking was a badge of freedom.  It worked.  For years, cigarette smoking was seen as a sign of feminine sophistication.

Then someone had the bright idea to market to men as well.  The advent of the Marlboro Man linked masculinity with smoking.

If all of this seems vaguely familiar, the fairly brilliant Virginia Slims cigarette campaign was simply an update of the original Torches of Freedom campaign.  You've come a long way, Baby!

Or have you?     ( Source: Culture Wars)


Rick Archer's Note: I want to be sure that no one misses the obvious parallel between the Astra-Zeneca's touching pink ribbon campaign and American Tobacco Company's Torches of Freedom campaign.

Americans are manipulated by media in ways that most of us are just subliminally aware of.

Through clever, exploitive packaging, we are constantly being persuaded to buy things, eat things or do things that in the end probably aren't very healthy decisions.

It has been my contention throughout my Cancer Diaries that the truth about the cancer industry and the pharmaceutical industry is one of those things we are consistently misdirected on. 

The phrase "wolves in sheep's clothing" was coined for this phenomenon.

I say keep your guard up. 

Question everything.


Doctors and Tobacco

These are some of the witty slogans that graced cigarette ads back in the 40s and 50s:

  •  "Not a cough in a carload" (Old Gold)
  •  "Not one single case of throat irritation due to smoking Camels."
  •  "More doctors smoke Camels than any other cigarette."
  •  "Just what the doctor ordered" (L&M)
  •  "Our cigarettes are recognized by eminent medical authorities."
    Philip Morris)
  •  "For Digestion's Sake, Smoke Camels" because the magical Camel cigarettes would "stimulate the flow of digestive fluids."
  •  "Chesterfield is Best for You."

More Doctors
Smoke Camels Than Any
Other Cigarette!

One of the most famous ad campaigns used doctors.

Quote: Doctors in every branch of medicine were asked,
What cigarette do you smoke?" 
The brand named most was Camels!

These ads were part of a particular campaign from R. J. Reynolds which ran from 1940 to 1949. Each ad claimed that "More Doctors smoke Camels".

According to a Stanford Research Study, incorporating images of physicians into their ads was a common technique used in the Forties and Fifties to reassure a worried public that smoking was safe. The none-too-subtle message was that if these doctors, with all of their expertise, chose to smoke a particular brand, then it must be safe.

The advertisement would typically feature a white coated doctor posing with his best friend the cigarette. The ad would use his medical expertise as a way to present Camels as harmless to one's health, but then would step back to remind readers that doctors are people, too, and that their true reason for preferring Camel's is the taste.

Unlike the celebrity and athlete endorsers, the doctors depicted were never specific individuals.  Any physician who engaged in advertising would risk losing their license. (It was contrary to accepted medical ethics at the time for doctors to advertise.)

Instead, the images always presented an idealized physician - wise, noble, and caring - who enthusiastically partook of the smoking habit.  In reality, the "doctors" in these ads came out of central casting from among actors dressed up to look like doctors.

Little protest was heard from the medical community or organized medicine, perhaps because the images showed the profession in a highly favorable light. This genre of ads regularly appeared in medical journals such as JAMA, the Journal of the American Medical Association, an organization which for decades collaborated closely with the industry. The big push to document health hazards also did not arrive until later.

In the majority of these advertisements, the "More Doctors" campaign slogan was included alongside other popular Camel campaigns such as "T-Zone ('T for Throat, T for Taste')," "More people are smoking Camels than ever before," and "Experience is the Best Teacher." In this way, Camel was able to maintain consistency across its advertisements.

Celebrity testimonials were often thrown in for good measure.  Here we have actress/singer Maureen O'Hara (1920-present), actor/singer Dick Haymes (1918-1980), and actor Ralph Bellamy (1904-1991).

Interestingly, their endorsements are meant to represent "America's Choice".  In reality, two of the three celebrities were immigrants. O'Hara was born in Dublin, Ireland, while Haymes came from Buenos Aires, Argentina.  No one paid much attention.  

Haymes passed away from lung cancer and Bellamy passed away from respiratory failure. 

Maureen O'Hara, on the other hand, turned 93 in 2013 and looked great at her birthday party.

Go figure.


Morris Fishbein and Tobacco

Although Morris Fishbein received his notoriety through the suppression of alternative cancer cures, his work with the tobacco industry was equally astounding.

Fishbein applied Simmons’ “Seal of Approval” racket to food for a generation with great success.  It make perfect sense to try the same thing with the up and coming tobacco industry.  Fishbein began an active campaign of promoting cigarettes in the 1930s. From the 1930s to the 1950s, the pages of JAMA were filled with cigarette ads, and they were making medical claims.

Not only was Fishbein raking in money from cigarette ads, he was advising cigarette companies on how to structure their "research" so they could make ever-grander medical claims. In 1935, Philip Morris began a new ad campaign, JAMA being the most prominent place for its ads, touting a new additive that made its cigarettes superior to the competition's. The additive was diethylene glycol. Philip Morris stated that its research showed its additive was superior to the rest of the industry, which used glycerine as its moistener. Ethylene glycol is what goes into car radiators today as antifreeze. Diethylene glycol is its cousin.

What Americans did not know about diethylene glycol was that Fishbein was working behind the scenes with Philip Morris, helping design their research. After looking at the original data that Philip Morris produced, Fishbein told them how to create "good data" that they could promote.

They took his advice and hired Michael Mulinos, a pharmacologist at the Columbia University College of Physicians and Surgeons, to perform a study on diethylene glycol. Mulinos' study appeared in the New York State Journal of Medicine in June 1935. Mulinos reported that rabbits that smoked Philip Morris cigarettes with diethylene glycol had three times less swelling of their eyes than those who smoked the brands using glycerine.

That study became the cornerstone of Philip Morris' promotional campaign. Philip Morris' chief chemist and nine of his assistants canvassed the nation, speaking at major medical conferences, hyping the research results and targeting doctors in particular. Their ads offered free cigarettes to doctors, and Philip Morris even sent representatives to doctors' offices to give them free cigarettes while hyping diethylene glycol.

The Philip Morris campaign was a major success, making Philip Morris the America’s leading cigarette seller. Those experimental results were used in Philip Morris' ad campaigns clear into the 1950s. Philip Morris was so grateful to Fishbein that they offered him a retainer for his continued good advice. Fishbein uncharacteristically declined their offer, probably because it might show favoritism to the other tobacco companies. Fishbein was raking it in from the ad money anyway.

As fate would have it, diethylene glycol made headlines in 1937 when a drug company put diethylene glycol, without first testing it, in the first antibacterial medicine ever sold in America, sulfanilamide. Within weeks of introduction, sulfanilamide began killing people across America, including children. About 100 people died. The AMA even helped prove that diethylene glycol was the culprit.

Fishbein had a problem on his hands, and he acted characteristically. He ran an editorial in the midst of the tragedy, noting that diethylene glycol was used safely in many American products, including cigarettes. Helped by Fishbein's damage management, Philip Morris was able to continue promoting its diethylene glycol for another generation.

In 1949, Fishbein was finally overthrown as the dictator of American medicine, largely due to the legal victories that Harry Hoxsey was winning. As with his mentor Simmons, Fishbein was thrown out when his public image suffered. Even President Truman’s brother testified on Hoxsey’s behalf, as Hoxsey’s treatment cured his skin cancer. Truman’s brother talked to the sitting president about saving Hoxsey from the AMA’s vendetta, but the President said his hands were tied because of the political-economic realities of the medical establishment. Truman would call the AMA “just another mean trust.”

Fishbein landed on his feet.  He soon went to work for the cigarette manufacturer Lorillard at a retainer of $25,000 a year. That was big money in those days, the equivalent of about $160,000 a year today.

Probably not coincidentally, one year after Fishbein was deposed at the AMA, for the first time JAMA published research results about the harmfulness of tobacco. Medical student Ernst Wynder and surgeon Evarts Graham of Washington University in St. Louis found that 96.5% of lung cancer patients in their hospitals had been smokers.

Freed of Fishbein's blackout, American science and medicine finally produced research results that confirmed the obvious.  It had taken America over 30 years to begin admitting what the rest of the world had known for a long time - tobacco kills.

Ironically, appearing in the same 1950 JAMA issue to introduce American to on the hazards of smoking, that did not even begin to slow the ad campaigns for cigarettes in JAMA.

Fishbein was working hard for his new employers, helping to design more research that Lorillard could promote. Fishbein helped mastermind the last advertising blitz for cigarettes that graced JAMA. The hullabaloo centered on Lorillard's Micronite filter, a "breakthrough" in cigarette technology. It was the first "mineral" filter. During the cigarette advertising wars that raged on JAMA's pages, the AMA Advertising Committee directed their chemical laboratory to study the effectiveness of cigarette filters. None of the filters worked very well, and actually worked against the desired effect of cigarettes in the first place: filling the lungs with smoke.

There was a marginal improvement with the Micronite filter, the only mineral filter tested. Lorillard was attempting to reproduce the resounding success that Philip Morris had with its diethylene glycol blitz of the 1930s.

In 1952, Lorillard began running ads in JAMA with headlines announcing, "Have you Heard the Story of New Kent Cigarettes, Doctor?" and "Doctor, Have You Tried the New KENT Cigarette?"

In their ad campaign Lorillard proudly announced, "At the recent convention of the American Medical Association, thousands of physicians heard the Kent story, and saw a convincing demonstration of the MICRONITE FILTER'S phenomenal effectiveness."

Physicians began complaining to the AMA about those shameless displays, especially when increasing evidence was submitted from the American scientific community about the harmfulness of cigarettes.

Reader's Digest was in the midst of a tremendous anti-tobacco campaign at the same time that Lorillard's Fishbein-inspired ad blitz was taking America by storm. Reader's Digest was running articles with titles such as "Cancer by the Carton," and cigarette smoking began declining in the early 1950s, as America began waking up. Reader’s Digest took one of the most heroic stands that any American media organization ever took, as its competitors had their pages filled with cigarette ads.

It finally came to a head in 1953. Sad to say, the showdown was not due to an episode of conscience overcoming the AMA.  As it turned out, it was the drug companies that spoke up. 

The drug industry had long been the financial backbone of the AMA.  Once they began complaining, the AMA listened. The drug companies thought that cigarette ads running alongside their drug ads in JAMA were discrediting them, because cigarettes were being likened to miracle drugs.  The drug companies took a stand.  Either they go or we go.

Faced with that devastating economic reality, JAMA announced that it would no longer accept cigarette ads beginning January 1, 1954.  It was a decision that cost JAMA $100,000 a year in cigarette ad revenues, but they had no realistic choice.  The drug industry was too important.

However, nothing changed for the tobacco companies.  The cigarette companies simply boosted their spending elsehwere. In 1954, Lorillard ran ads in Time, Life and other popular magazines.  Each ad cited the AMA experiments that "proved" how superior Kent's Micronite filter was to other cigarette brands' filters.  The doctors seethed.  Lorillard was continuing to bank on their credibility.

Consequently, in 1954, a war broke out in between the AMA and Lorillard. JAMA editorials blasted Lorillard for using its name without permission.  Lorillard just yawned. Lorillard countered with new ads that said while the AMA did not endorse any particular brand of cigarette over another, their own medical research still showed that Lorillard's Kent filter was the best of the bunch.

So just how wonderful was this much-touted Micronite filter?  In one of many ironic twists to the Lorillard story, take a guess what the magical ingredient was in the Micronite filter?


Asbestos had already been linked by researchers to a number of respiratory diseases, including lung cancer.  The danger of asbestos was known as far back as the 1930s.  However it wasn't until the 1970s that public awareness of the danger became wide-spread. You conspiracy theorists will be amused to note the U.S. government and the asbestos industry have been criticized for not acting quickly enough to inform the public of dangers and to reduce public exposure. In the late 1970s court documents proved that asbestos industry officials knew of asbestos dangers since the 1930s and had deliberately concealed them from the public.

Yes, we would all agree sitting on news of a public health threat for 40 years is the sort of thing that makes people suspicious about the government.  But then they did the same thing with the dangers of cigarettes.  And they hid the fact that cancer had been cured a dozen times before Nixon's War on Cancer in 1971... which to this day still has failed to produce a "conventional cure".

Yes, Truth can be stranger than fiction.  In Fishbein's 1969 autobiography, he lauded the Micronite filter, and wrote how it spurred all the cigarette companies to put filters on their cigarettes.  And then he added:

"Within two years, however, the talk about the relationship of cigarette smoking to cancer began to assume the proportions of a great propaganda.  Now many years have passed, the campaign is intensified, and one begins to wonder how long it will be before some definitive answers are found for the questions that make people anxious and doctors despondent."

In Fishbein's world, one could only imagine how long it would take to figure out that tobacco is harmful to a person's health.

On that same page, Fishbein displayed his stalwart allegiance to the tobacco companies.  Without mentioning the hefty sums he earned from them, he stated that he campaigned for fluoridation at the same time. There was Fishbein, campaigning for fluoride and asbestos, and calling the effort against smoking a "great propaganda."

Even after the Lorillard affair, the AMA and the tobacco interests stayed in bed together for nearly another forty years. The U.S. Surgeon General issued the famous report in January 1964 which was damning of smoking and cigarettes

Immediately after, the AMA spent $500,000 of its own money and the tobacco companies kicked in another $10 million to fund a "study" to counteract the Surgeon General's report.

The AMA issued a brochure in May 1964 titled: Smoking: Facts you Should Know.

The brochure downplayed the hazards of smoking, stating that smoking's greatest health hazard was smoking in bed and burning the house down. The brochure tamely suggested that some research pointed to some health problems, although "some equally competent physicians and research personnel are less sure of the effect of cigarette smoking and health."

The brochure concluded with "Smoke if you feel you should, but be moderate." The tobacco companies were so pleased with the AMA's stance on smoking that they kicked in another $8 million for further AMA "research."

It was not until a 1980s investigation revealed that two AMA board members owned a farm where tobacco was raised, and that the AMA's retirement fund was invested in tobacco stocks, that the divorce proceedings began.

Now that the shackles were removed, the AMA finally began speaking out against cigarette smoking. In the 1980s, some young, idealistic doctors within the AMA ranks began making noise. Even then, the AMA has rarely been at the battle’s forefront.  As late as the 1980s, if people walked into the AMA’s headquarters, they would have no trouble finding cigarette vending machines in the bathrooms and lobbies.


"Now that I’m gone, I tell you:  Don’t smoke.

Whatever you do, just don’t smoke.  

If I could take back that smoking, we wouldn't be talking about any cancer.

I'm convinced of that.

- Yul Brynner, actor


Rick Archer's Note:  We have come to the end of this particular story.  It is now time for me to remind the reader that I personally have no idea how true any of these stories are.  I have done nothing more than pass on the anecdotes of two men, Wade Frazier and Eustace Mullins.  I have never met either man and know nothing about their integrity or research methods. 

Therefore I must remind you there is a certain margin for error in everything I have posted.  Nothing copied from the Internet can ever be considered to be the gospel truth.  On the other hand, one can assume I would not have published these words if I did not suspect there is a strong likelihood of truth here.


Conclusion:  The Legacy of Morris Fishbein

Morris Fishbein actively promoted cigarettes for 45 years.  He had to know what he was doing.  Even in Fishbein’s time, cigarettes were well known to be highly carcinogenic.

This is the man who intentionally promoted smoking, the single greatest cause of cancer, while simultaneously looking for ways to cash in on providing its treatment.  

Fishbein tried buying several cancer cures so he could monopolize them. However, the moment his shakedown ploy failed, he made sure to destroy the men who created them.  If he couldn't own the cancer treatment himself, Fishbein made damn sure no one else in the human race would ever benefit from it.  This story was repeated at least a dozen times during Fishbein's 25 year reign at the AMA. 

Besides promoting cigarette use and destroying cancer cures, Fishbein even found time to promote asbestos in cigarettes and flouride in drinking water. 

One begins to wonder if there is any possible scourge to the American people Fishbein managed to miss out on. 

In fact, one is hard-pressed to think of any other American individual in history whose actions were more profoundly anti-life and anti-health than this man.  And yet this is the man who represented a profession that is dedicated to healing.  The irony could not possibly be more profound.  How could anyone as diabolical as this man end up running the medical establishment?  How could members of the healing profession constantly turn a blind eye to this sociopath?

Well, I can also ask how could someone as diabolical as Adolph Hitler fool an entire country?  I suppose if Hitler could pull it off, so could Fishbein.

In fact, some compare Fishbein to Hitler for his use of intimidation, violence and media control to dominate an entire country.  I can certainly see their point. 

On the other hand, Fishbein never orchestrated a Holocaust.  And yet one might ask how many people died because Fishbein destroyed the technology of  Royal Rife.

Closer to home, one might think of Al Capone, another well-known citizen of Chicago.  Capone's moral decay led him to destroy any opponent who stood in his way without the slightest sense of guilt.

Fishbein didn't have any blood on his hands that we know about.  But when one compares the direct body count of an Al Capone to the indirect body count of a Morris Fishbein, a case could be made... well, draw your own conclusions. 

It stretches the limits of credulity not to believe Fishbein understood what he was doing.  For his entire career, Fishbein actively promoted cigarettes, the single greatest cause of cancer while simultaneously wiping out the cancer cures that worked.  These were cures that were harmless and inexpensive. 

In my opinion, Fishbein knew exactly what he was doing. His cigarette promotion was creating a market (sick patients) for a medical racket where the cash registers rang resoundingly.  Nor was there any competition to drive down prices.  Anything that could cheaply cure the disease was ruthlessly wiped out.  


One could make a case that Morris Fishbein's anti-cancer cure policies benefitted the AMA in the exact same way that Rockefeller's willful destruction of countless small competing oil companies benefitted Standard Oil.  In many ways, the tactics are nearly identical. 

There is one major difference though. They say behind every great fortune lies a crime.  While I have trouble accepting that John Rockefeller was an honorable man, I can also make a strong case that Rockefeller's actions ultimately benefitted the United States of America.

When it comes to Morris Fishbein, all I can see is the crime.  The only argument in his favor is that his actions definitely benefitted the medical industry.  However, I fail to see any case where the actions of Morris Fishbein even remotely benefitted the people of the United States. 

Quite the contrary.  Millions of Americans died needlessly thanks to Fishbein's actions. I contend that Fishbein's policies deprived us of medical geniuses like Max Gerson and Royal Rife.  Had men like these survived, the United States of America would be famous today for some of the greatest advances in medical history.

Instead we plod our way along hoping the orthodox drug researchers will finally stumble on some synthetic way to beat a disease that has licked their best efforts so far.  I might add I have a hunch that cancer's weaknesses seem easier to target through natural methods than through synthetic drugs.  But then I am not a doctor, so what I think doesn't matter much.

What I do know is that the rate of people getting cancer just keeps getting higher. 

Before Morris Fishbein came along, one person in 20 got cancer in 1900.  Today one man in two and one woman in three gets cancer, the so-called disease of civilization.  They say the increase can be attributed to the fact that we all live longer. 

I say that argument is nothing more than a slick ad slogan designed to misdirect our attention from the truth. 

I say our planet absolutely reeks of carcinogens in the food supply, the water supply, the air and the earth.  These pollutants can be traced directly to the energy industry which refuses to clean up its act and the agricultural drug industry that pollutes our environment. 

I say Morris Fishbein is the poster boy for the morally-depraved attitudes that have made our people and our planet sick. 

However, even after Fishbein left, the same corrupt behavior continued.  I think the Burzynski story in Chapter Three made that perfectly clear.  That indicates to me there are Fishbein clones calling the shots today. 

I will leave it to Wade Frazier, the man whose words have been woven throughout this article, to have the last word.

"What would have happened if Royal Rife had succeeded and Morris Fishbein had failed?  

I say that had Rife continued, then there would be a lot of people who would have not died of cancer.

In addition, certain areas of the medical profession would have ceased to exist.  It certainly didn't take a doctor to operate the buttons on Rife's machines. 

But one need not mourn their loss.   

Scientists and researchers could have simply changed their focus to devote more time on things we are far behind on, like curing paralysis, unlocking the mysteries of the brain and growing organs and limbs.   Think of the hundreds of billions of dollars that has flowed to the unholy alliance of the AMA, FDA, drug industry and the State.  Think of all that money that has been wasted so far.  Imagine how it might have been put to good use.   Instead, we keep pumping dollar upon dollar into finding a cure for a disease that has already been cured a dozen times.  

And what is the answer for these problems?  

Remove the State backing from the AMA and FDA.  Unleash the power and creativity of the free market.  Allow freedom of thought.  Don't destroy inventions that have the power to advance society.

Many people have been brainwashed into thinking the State protects them. The truth is the exact opposite. 

The State protects the monopolies."

The numbing irony is that the same corporations that produce carcinogenic chemicals, including agricultural ones like tobacco, are also running the cancer treatment industry and selling chemotherapy drugs.   Gee, aren't they clever!   Now that's what I call vertical integration." 

- Ken Ausubel


Chapter Six: Medical Mysteries

1 - Current Status 2 - Medical Conspiracy 3 - Burzynski 4 - Royal Rife 45 - Morris Fishbein 6 - Medical Mysteries 7 - Civil War 8 - Twisted Golden Rule 9 - Corruption
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